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Menswear in Austria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

In 2016, menswear, like womenswear, posted a marginal current value decline. Although men paid more attention to their appearance and became an attractive target group for manufacturers and retailers, they still lagged behind women when it came to purchasing apparel. Men are often reluctant shoppers and generally tend to stick with familiar clothing for a long period of time rather than experiment with new fashion trends. However, the right apparel is seen as helping boost a man’s image and soci...

Euromonitor International’s Menswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Austria
MENSWEAR IN AUSTRIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2011-2016
Table 2 Sales of Menswear: Value 2011-2016
Table 3 Sales of Menswear: % Volume Growth 2011-2016
Table 4 Sales of Menswear: % Value Growth 2011-2016
Table 5 NBO Company Shares of Menswear: % Value 2012-2016
Table 6 LBN Brand Shares of Menswear: % Value 2013-2016
Table 7 NBO Company Shares of Men's Nightwear: % Value 2012-2016
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2013-2016
Table 9 NBO Company Shares of Men's Outerwear: % Value 2012-2016
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2013-2016
Table 11 NBO Company Shares of Men's Swimwear: % Value 2012-2016
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2013-2016
Table 13 NBO Company Shares of Men's Underwear: % Value 2012-2016
Table 14 LBN Brand Shares of Men's Underwear: % Value 2013-2016
Table 15 Forecast Sales of Menswear: Volume 2016-2021
Table 16 Forecast Sales of Menswear: Value 2016-2021
Table 17 Forecast Sales of Menswear: % Volume Growth 2016-2021
Table 18 Forecast Sales of Menswear: % Value Growth 2016-2021
Hennes and Mauritz (handm) Gesmbh in Apparel and Footwear (austria)
Strategic Direction
Key Facts
Summary 1 Hennes and Mauritz (HandM) GesmbH: Key Facts
Retail Operations
Summary 2 Hennes and Mauritz (HandM) GesmbH: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 Hennes and Mauritz (HandM) GesmbH: Competitive Position 2016
Executive Summary
Apparel and Footwear Registers A Marginal Decline in 2016
Changing Weather Patterns Impact Demand
Apparel and Footwear Remains Fragmented
Internet Retailing Registers Solid Growth
Apparel and Footwear Set To Post A Moderate Performance Over the Forecast Period
Key Trends and Developments
Fast Fashion Retailers and Discounters the Best Performers
Consumer Confidence Weakens Due To Economic Difficulties
Technological Advancements Impact Buying Behaviour
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 20 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 25 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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