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Fragrances in the Netherlands, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 28 pages

Sales of fragrances registered a virtually stagnant performance in 2014. Amidst economic difficulties surrounding the Eurozone crisis and rising unemployment figures, Dutch consumers displayed a growing price sensitivity and reluctance to spend on non-essential beauty products. This particularly affected sales of premium fragrances, which additionally suffered from declining unit prices as retailers and manufacturers attempted to support demand through price promotions.

Euromonitor International's Fragrances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fragrances in the Netherlands, Euromonitor International
FRAGRANCES IN THE NETHERLANDS
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
L'Oreal Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 1 L'Oreal Nederland BV: Key Facts
Competitive Positioning
Summary 2 L'Oreal Nederland BV: Competitive Position 2014
Unilever Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 3 Unilever Nederland BV: Key Facts
Summary 4 Unilever Nederland BV: Operational Indicators
Competitive Positioning
Summary 5 Unilever Nederland BV: Competitive Position 2014
Executive Summary
Beauty and Personal Care Gains Further Importance Among Dutch Consumers
Tough Economic Situation and High Levels of Competition Put Strain on Value Sales
Leading Global Players Dominate Sales With Continued Preference for Mass Brands
Product Developments Focus on Added Value Health Benefits
Uncertain Economic Outlook Leaves Little Room for Value Growth
Key Trends and Developments
Changing Fashion for Personal Appearance Shapes Sales
Growing Health Awareness Fuels Demand for Natural and 'free From' Products
Internet Retailing Benefits From Dutch Consumers' Strong Price Consciousness and Growing Demand for Convenience
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources












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