Table of Contents
Sales of fragrances registered a virtually stagnant performance in 2014. Amidst economic difficulties surrounding the Eurozone crisis and rising unemployment figures, Dutch consumers displayed a growing price sensitivity and reluctance to spend on non-essential beauty products. This particularly affected sales of premium fragrances, which additionally suffered from declining unit prices as retailers and manufacturers attempted to support demand through price promotions.
Euromonitor International's Fragrances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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