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Video Games in the US, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 25 pages

Following the launch of the Xbox One and PlayStation 4 in November 2013, the next-generation console race was in full swing for 2014. Both Sony and Microsoft campaigned hard during the year to try to earn their respective consoles a place in the living room. This led to numerous advertisement campaigns and deep discounts during the holiday season. The end result was a turnaround for video games, as new console purchases as well as digital and physical software sales helped the category. In...

Euromonitor International's Video Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Video Games in the US, Euromonitor International
VIDEO GAMES IN THE US
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2009-2014
Table 2 Sales of Video Games by Category: % Value Growth 2009-2014
Table 3 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Video Games: % Value 2010-2014
Table 5 LBN Brand Shares of Video Games: % Value 2011-2014
Table 6 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 7 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 8 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 9 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 10 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 11 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 12 Distribution of Video Games by Format: % Value 2009-2014
Table 13 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 14 Distribution of Video Games Software by Format: % Value 2009-2014
Table 15 Forecast Sales of Video Games by Category: Value 2014-2019
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2014-2019
Nintendo of America Inc in Toys and Games (usa)
Strategic Direction and Background
Key Facts
Summary 1 Nintendo of America Inc: Key Facts
Summary 2 Nintendo of America Inc: Operational Indicators
Competitive Positioning
Summary 3 Nintendo of America Inc: Competitive Position 2014
Executive Summary
Toys and Games See Solid Growth in 2014
Licensed Toys Lead Traditional Toy Sales
Toys and Games Sees Consolidation
Internet Retailing Continues To Be A Focus
Future Bright for Toys and Games
Key Trends and Developments
Frozen Heats Up Licensing Sales
Video Games Sees Major Transformations
Toys and Video Games Blur
Market Data
Table 17 Sales of Toys and Games by Category: Value 2009-2014
Table 18 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 20 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 21 Distribution of Toys and Games by Format: % Value 2009-2014
Table 22 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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