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Video Games in the US, Euromonitor International

  • July 2015
  • 25 pages
  • Euromonitor International
Report ID: 3131975

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Following the launch of the Xbox One and PlayStation 4 in November 2013, the next-generation console race was in full swing for 2014. Both Sony and Microsoft campaigned hard during the year to try to earn their respective consoles a place in the living room. This led to numerous advertisement campaigns and deep discounts during the holiday season. The end result was a turnaround for video games, as new console purchases as well as digital and physical software sales helped the category. In...

Euromonitor International's Video Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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