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Cigarettes in Tunisia, 2016

  • February 2016
  • -
  • GlobalData
  • -
  • 48 pages

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Cigarettes in Tunisia, 2016

Summary

"Cigarettes in Tunisia, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Tunisian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The Tunisian cigarette market has shown relatively strong growth during the last two decades, assisted to a large extent by generally buoyant economic conditions and a degree of political stability. However, the period since 2009 has shown signs of a slowdown in this expansion with economic and political disturbances leading to a collapse in sales during 2010 and a fall in volumes during the period 2011-2014. Taken with the impact of the growing non-duty paid sector, which accounted for a fifth of total sales as of late 2014, duty paid sales were down at 11.9 billion pieces in 2014, although this was still 45.3% ahead of sales in 1990. Per capita consumption is high by African standards at 1,042 pieces in 2015, which was 4.9% up on 1990 levels but well down on levels seen in the middle of the last decade.

Scope
- There has been a gradual shift away from traditional dark cigarettes towards lighter versions as in other North African markets.
- One local manufacturer, the state-owned Régie Nationale des Tabacs et Allumettes (RNTA), dominates the market, although its profile shows signs of weakening.
- A complete ban on smoking in public places was brought into law in March 2010.
- Volumes are set to expand over the forecast period with a reduction in contraband set to be of notable significance.

Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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