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  4. > Smart Greenhouse Market by Technology, Type, and Geography - Forecast to 2020

A greenhouse is a structure used for growing plants in a controlled environment. The rise in population in urban areas leads to a domino effect for increased food production, wherein through natural lighting, food can be produced on seasonal basis. Owing to this, smart greenhouses use advanced technologies to provide the required environment for high yield. Hydroponic and non-hydroponic are types of smart greenhouses used for urban farming. Traditionally, majority of the greenhouses used soil as the base for growing plants. However, hydroponic or soil-less horticulture has recently started gaining popularity in the greenhouse industry. Both techniques of crop cultivation have certain benefits of their own. The primary concern of growers while selecting hydroponics or soil-less technique greenhouses is the availability of technical infrastructure, skilled workforce to assist in installation & operation, capital requirement, and environmental factors.

Earlier, the Netherlands used greenhouses for the development of urban farming and fulfill the requirement of urban customers. However, with advancements in technology, every region is witnessing an impressive growth in this market. Non-hydroponic growing technique is favored all over and held the largest share in the overall smart greenhouse market. Non-hydroponic technique makes use of soil as the base for growing plants. Traditional controlled environment agriculture began by using soil as the base for all plants due to its easy availability and less initial infrastructure costs. That is why, even today a majority of greenhouses across the world follow this technique. In non-hydroponic (soil-based) greenhouses, proper analysis of the soil needs to be performed to determine the type of plant and achieve greater yields. Presently, this market is worth USD 453.32 million in 2015 and is projected to grow with a CAGR of 13.08% from 2015 to 2020.

The technology segments for smart greenhouses covered in this study include HVAC, LED grow light, communication technology, irrigation systems, material handling, valves & pumps, control systems, and others. Each type and technology is analyzed both in terms of qualitative and quantitative aspects, and it includes all subsegments with a detailed analysis. The competitive landscape section of the report primarily focuses on key industry players in the smart greenhouse market, their latest developments, and respective market shares. Furthermore, the report entails emerging market trends, advancements in the technological space, market demand of segments, key growth areas, market size, region-wise demand factors, and key competitors’ analysis.

The geographic segmentation of the report covers four major regions, namely, North America, Europe, Asia-Pacific, and Rest of the World (RoW). The report also profiles major players in the smart greenhouse market. Some of the major players in this market are GreenTech Agro LLC (U.S.), Nexus Corporation (U.S.), Certhon (Netherlands), Logiqs B.V. (Netherlands), Hort Americas (U.S.), Argus Control System Ltd. (Canada), LumiGrow Inc. (U.S.), Heliospectra AB (Sweden), Terrasphere Systems, LLC (U.S.), and Rough Brothers, Inc. (U.S.).

Table Of Contents

Smart Greenhouse Market by Technology, Type, and Geography - Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 11
1.3.1 MARKETS COVERED 12
1.3.2 GEOGRAPHIC SCOPE 12
1.3.3 YEARS CONSIDERED FOR THE STUDY 13
1.3.4 CURRENCY AND PRICING 13
2 RESEARCH METHODOLOGY 14
2.1 RESEARCH DATA 14
2.1.1 SECONDARY DATA 15
2.1.1.1 Key data from secondary sources 15
2.1.2 PRIMARY DATA 15
2.1.2.1 Key data from primary sources 16
2.1.2.2 Key industry insights 16
2.1.2.3 Breakdown of primaries 17
2.2.1 BOTTOM-UP APPROACH 18
2.2.2 TOP-DOWN APPROACH 19
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 20
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 21
2.4.1 ASSUMPTIONS 21
2.4.2 LIMITATIONS 21
3 EXECUTIVE SUMMARY 22
4 PREMIUM INSIGHTS 26
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 30
5.2 EVOLUTION OF SMART GREENHOUSE MARKET 30
5.3 MARKET SEGMENTATION 31
5.4 MARKET DYNAMICS 32
5.4.1 DRIVERS 32
5.4.1.1 The need for smart farming due to increasing population 33
5.4.1.2 Rising trend of rooftop farming 33
5.4.2 RESTRAINTS 33
5.4.2.1 High cost of smart greenhouses 33
5.4.3 OPPORTUNITIES 34
5.4.3.1 Emergence of vertical farming in urban areas 34
5.4.4 CHALLENGES 34
5.4.4.1 Integration of technologies 34
6 INDUSTRY TRENDS 35
6.1 VALUE CHAIN 35
6.2 PORTER'S FIVE FORCES ANALYSIS 36
6.2.1 THREAT OF NEW ENTRANTS 37
6.2.2 THREAT OF SUBSTITUTES 38
6.2.3 BARGAINING POWER OF SUPPLIERS 38
6.2.4 BARGAINING POWER OF BUYERS 39
6.2.5 INTENSITY OF COMPETITIVE RIVALRY 40
7 SMART GREENHOUSE MARKET, BY TECHNOLOGY 41
7.1 INTRODUCTION 42
7.2 HVAC 44
7.3 LED GROW LIGHT 45
7.4 COMMUNICATION TECHNOLOGY 46
7.5 IRRIGATION SYSTEMS 47
7.6 MATERIAL HANDLING 48
7.7 VALVES and PUMPS 50
7.8 CONTROL SYSTEMS 51
7.9 OTHER TECHNOLOGIES 52
8 SMART GREENHOUSE MARKET, BY TYPE 54
8.1 INTRODUCTION 55
8.2 HYDROPONIC 56
8.3 NON-HYDROPONIC 57
9 GEOGRAPHIC ANALYSIS 60
9.1 INTRODUCTION 61
9.2 NORTH AMERICA 63
9.3 EUROPE 65
9.4 ASIA-PACIFIC 67
9.5 REST OF THE WORLD 70

10 COMPETITIVE LANDSCAPE 72
10.1 OVERVIEW 72
10.2 MARKET RANKING ANALYSIS, 2014 73
10.3 COMPETITIVE SITUATION AND TRENDS 74
10.3.1 NEW PRODUCT LAUNCHES 74
10.3.2 CONTRACTS, AGREEMENTS, PARTNERSHIPS, AND JOINT VENTURES 75
10.3.3 EXPANSIONS 75
11 COMPANY PROFILES 76
(Overview, Products and Services, Financials, Strategy and Development)*
11.1 INTRODUCTION 76
11.2 ARGUS CONTROL SYSTEM LTD. 77
11.3 CERTHON 79
11.4 HELIOSPECTRA AB 81
11.5 LOGIQS B.V. 83
11.6 LUMIGROW, INC. 85
11.7 GREENTECH AGRO LLC 87
11.8 NEXUS CORPORATION 88
11.9 HORT AMERICAS 89
11.10 TERRASPHERE SYSTEMS, LLC 90
11.11 ROUGH BROTHERS INC. 91
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies
12 APPENDIX 92
12.1 INSIGHTS OF INDUSTRY EXPERTS 92
12.2 DISCUSSION GUIDE 92
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 95
12.4 AVAILABLE CUSTOMIZATIONS 96
12.5 RELATED REPORTS 97


LIST OF TABLES

TABLE 1 INCREASING NUMBER OF SMART FARMING GROWERS DRIVING THE SMART GREENHOUSE MARKET 32
TABLE 2 SMART GREENHOUSE MARKET SIZE, BY TECHNOLOGY, 2014-2020 ($MILLION) 42
TABLE 3 SMART GREENHOUSE MARKET SIZE FOR HVAC, BY REGION,
2014-2020 ($MILLION) 44
TABLE 4 SMART GREENHOUSE MARKET SIZE FOR HVAC, BY TYPE, 2014-2020 ($MILLION) 44
TABLE 5 SMART GREENHOUSE MARKET SIZE FOR LED GROW LIGHT, BY REGION,
2014-2020 ($MILLION) 45
TABLE 6 SMART GREENHOUSE MARKET SIZE FOR LED GROW LIGHT, BY TYPE,
2014-2020 ($MILLION) 46
TABLE 7 SMART GREENHOUSE MARKET SIZE FOR COMMUNICATION TECHNOLOGY,
BY REGION, 2014-2020 ($MILLION) 46
TABLE 8 SMART GREENHOUSE MARKET SIZE FOR COMMUNICATION TECHNOLOGY,
BY TYPE, 2014-2020 ($MILLION) 47
TABLE 9 SMART GREENHOUSE MARKET SIZE FOR IRRIGATION SYSTEMS, BY REGION, 2014-2020 ($MILLION) 47
TABLE 10 SMART GREENHOUSE MARKET SIZE FOR IRRIGATION SYSTEMS, BY TYPE,
2014-2020 ($MILLION) 48
TABLE 11 SMART GREENHOUSE MARKET SIZE FOR MATERIAL HANDLING, BY REGION, 2014-2020 ($MILLION) 48
TABLE 12 SMART GREENHOUSE MARKET SIZE FOR MATERIAL HANDLING, BY TYPE,
2014-2020 ($MILLION) 49
TABLE 13 SMART GREENHOUSE MARKET SIZE FOR VALVES and PUMPS, BY REGION,
2014-2020 ($MILLION) 50
TABLE 14 SMART GREENHOUSE MARKET SIZE FOR VALVES and PUMPS, BY TYPE,
2014-2020 ($MILLION) 50
TABLE 15 SMART GREENHOUSE MARKET SIZE FOR CONTROL SYSTEMS, BY REGION,
2014-2020 ($MILLION) 51
TABLE 16 SMART GREENHOUSE MARKET SIZE FOR CONTROL SYSTEMS, BY TYPE,
2014-2020 ($MILLION) 52
TABLE 17 SMART GREENHOUSE MARKET SIZE FOR OTHER TECHNOLOGIES, BY REGION, 2014-2020 ($MILLION) 52
TABLE 18 SMART GREENHOUSE MARKET SIZE FOR OTHER TECHNOLOGIES, BY TYPE,
2014-2020 ($MILLION) 53
TABLE 19 SMART GREENHOUSE MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 55
TABLE 20 HYDROPONIC MARKET SIZE, BY REGION, 2014-2020 ($MILLION) 56
TABLE 21 HYDROPONIC MARKET SIZE, BY TECHNOLOGY, 2014-2020 ($MILLION) 57
TABLE 22 NON-HYDROPONIC MARKET SIZE, BY REGION, 2014-2020 ($MILLION) 58
TABLE 23 NON-HYDROPONIC MARKET SIZE, BY TECHNOLOGY, 2014-2020 ($MILLION) 59
TABLE 24 SMART GREENHOUSE MARKET SIZE, BY REGION, 2014-2020 ($MILLION) 62
TABLE 25 NORTH AMERICA: SMART GREENHOUSE MARKET SIZE, BY TECHNOLOGY,
2014-2020 ($MILLION) 63
TABLE 26 NORTH AMERICA: SMART GREENHOUSE MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 64
TABLE 27 NORTH AMERICA: SMART GREENHOUSE MARKET SIZE, BY COUNTRY,
2014-2020 ($MILLION) 64
TABLE 28 EUROPE: SMART GREENHOUSE MARKET SIZE, BY TECHNOLOGY,
2014-2020 ($MILLION) 66
TABLE 29 EUROPE: SMART GREENHOUSE MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 66
TABLE 30 EUROPE: SMART GREENHOUSE MARKET SIZE, BY COUNTRY,
2014-2020 ($MILLION) 67
TABLE 31 APAC: SMART GREENHOUSE MARKET SIZE, BY TECHNOLOGY,
2014-2020 ($MILLION) 69
TABLE 32 APAC: SMART GREENHOUSE MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 69
TABLE 33 APAC: SMART GREENHOUSE MARKET SIZE, BY COUNTRY, 2014-2020 ($MILLION) 70
TABLE 34 ROW: SMART GREENHOUSE MARKET SIZE, BY TECHNOLOGY,
2014-2020 ($MILLION) 70
TABLE 35 ROW: SMART GREENHOUSE MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 71
TABLE 36 ROW: SMART GREENHOUSE MARKET SIZE, BY REGION, 2014-2020 ($MILLION) 71
TABLE 37 MARKET RANKING, 2014 73
TABLE 38 NEW PRODUCT LAUNCHES, 2013-2015 74
TABLE 39 CONTRACTS, AGREEMENTS, PARTNERSHIPS, AND JOINT VENTURES, 2013-2015 75
TABLE 40 EXPANSIONS, 2013-2015 75


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 14
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 4 DATA TRIANGULATION 20
FIGURE 5 ASSUMPTIONS OF THE RESEARCH STUDY 21
FIGURE 6 LIMITATIONS OF THE RESEARCH STUDY 21
FIGURE 7 SMART GREENHOUSE MARKET SNAPSHOT (2015 VS. 2020): THE LED GROW LIGHT SEGMENT TO EXHIBIT HIGHEST GROWTH FROM 2015 TO 2020 23
FIGURE 8 SMART GREENHOUSE MARKET, BY TECHNOLOGY, 2014 24
FIGURE 9 SMART GREENHOUSE MARKET SNAPSHOT, BY TYPE, 2015 VS. 2020 24
FIGURE 10 SMART GREENHOUSE MARKET SHARE (VALUE), BY REGION, 2014 25
FIGURE 11 SMART GREENHOUSE MARKET IS EXPECTED TO GROW WITH A HIGH
ADOPTION RATE 26
FIGURE 12 LED GROW LIGHT IS EXPECTED TO BE THE FASTEST-GROWING TECHNOLOGY FROM 2015 TO 2020 27
FIGURE 13 CHINA WAS ONE OF THE MAJOR SHAREHOLDERS IN SMART GREENHOUSE MARKET IN ASIA-PACIFIC IN 2014 28
FIGURE 14 THE NETHERLANDS AND U.S. WERE THE LEADING MARKETS FOR SMART GREENHOUSE IN 2014 29
FIGURE 15 SMART GREENHOUSE MARKET TO WITNESS THE HIGHEST ADOPTION RATE
OF HYDROPONICS DURING THE FORECAST PERIOD 29
FIGURE 16 EVOLUTION OF GREENHOUSES 30
FIGURE 17 SMART GREENHOUSE MARKET, BY TYPE 31
FIGURE 18 SMART GREENHOUSE MARKET, BY TECHNOLOGY 31
FIGURE 19 NEED FOR SMART FARMING DRIVES THE SMART GREENHOUSE MARKET 32
FIGURE 20 VALUE CHAIN ANALYSIS FOR SMART GREENHOUSE MARKET 35
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS FOR SMART GREENHOUSE MARKET 36
FIGURE 22 PORTER'S FIVE FORCES IMPACT ANALYSIS 37
FIGURE 23 THREAT OF SUBSTITUTES 38
FIGURE 24 BARGAINING POWER OF SUPPLIERS 38
FIGURE 25 BARGAINING POWER OF BUYERS 39
FIGURE 26 INTENSITY OF COMPETITIVE RIVALRY 40
FIGURE 27 LED GROW LIGHT TO EXHIBIT HIGHEST GROWTH AMONGST SMART GREENHOUSE TECHNOLOGIES DURING 2015-2020 42
FIGURE 28 EUROPE IS EXPECTED TO BE THE LARGEST MARKET FOR LED GROW LIGHTS DURING 2014-2020 45
FIGURE 29 NON-HYDROPONIC GREENHOUSE TO BE THE LEADING MARKET FOR MATERIAL HANDLING TECHNOLOGIES DURING 2015-2020 49
FIGURE 30 NON-HYDROPONIC GREENHOUSES EXPECTED TO DOMINATE THE SMART GREENHOUSE MARKET DURING 2014-2020 55
FIGURE 31 EUROPE IS PROJECTED TO BE THE LEADING MARKET FOR HYDROPONIC GREENHOUSES DURING 2014-2020 56
FIGURE 32 HVAC AND LED GROW LIGHT ARE EXPECTED TO BE THE LEADING TECHNOLOGIES IN NON-HYDROPONIC SMART GREENHOUSES DURING 2014-2020 58
FIGURE 33 SMART GREENHOUSE MARKET, GEOGRAPHIC SNAPSHOT, 2014 61
FIGURE 34 ATTRACTIVE GROWTH OPPORTUNITIES FOR SMART GREENHOUSES IN APAC 61
FIGURE 35 EUROPEAN GEOGRAPHIC SNAPSHOT, 2014 65
FIGURE 36 ASIA-PACIFIC GEOGRAPHIC SNAPSHOT, 2014 68
FIGURE 37 COMPANIES ADOPTED AGREEMENTS AND CONTRACTS AS THE KEY GROWTH STRATEGY DURING THE STUDIED PERIOD 72
FIGURE 38 BATTLE FOR MARKET SHARE: CONTRACTS and AGREEMENTS WAS THE KEY STRATEGY 74
FIGURE 39 GEOGRAPHIC REVENUE MIX OF MAJOR COMPANIES 76
FIGURE 40 SWOT ANALYSIS: ARGUS CONTROL SYSTEM LTD 78
FIGURE 41 SWOT ANALYSIS: CERTHON 80
FIGURE 42 HELIOSPECTRA AB: SWOT ANALYSIS 82
FIGURE 43 SWOT ANALYSIS: LOGIQS B.V. 84
FIGURE 44 LUMIGROW, INC.: SWOT ANALYSIS 86

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