1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > Australia - Mobile Broadband Market - Services and Apps

Australia - Mobile Broadband Market - Services and Apps

  • July 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 121 pages

Summary

Table of Contents

Search Inside

Australia’s MVNOs now accessing the world’s fastest LTE networks
The three LTE networks operated by Optus, Telstra and Vodafone have been developed rapidly during the past two years. These MNOs are striving to provide an infrastructure capable of meeting customer demand for mobile broadband services, and are also preparing for the possibilities anticipated through the deployment of 5G within the next few years. Telstra continues to be a global leader in mobile services, being a partner with Ericsson in developing 5G. The two companies have demonstrated 1Gb/s capabilities over a commercial LTE network using carrier aggregation technology, and will use the 2018 Commonwealth Games in Queensland to trial a range of technologies. Increasingly in an era leaning further to mobile data than voice, these networks must offer sufficient performance for customers. These developments have propelled Australia in global league tables, with the country having recorded the fastest peak mobile broadband speeds globally.

Optus and Telstra have been able to utilise their 700MHz spectrum assets since early 2015, with which they aim to provide about 98% population coverage by the end of 2016. Vodafone is relying on upgrades to its existing concessions, and provides about 95% coverage in metro areas. The auction of unused spectrum in the 1800MHz band in February 2016 will further improve the ability of MNOs to extend their LTE services. As a result of these developments the mobile market has seen a steady migration of subscribers from 3G to LTE.

Upgraded networks face daunting data demands from customers, many of whom make use of data-intensive graphics, videos and files shared across the networks. In addition, popular OTT services such as Netflix, a company which alone had attracted about five million customers by June 2016, provide streaming of content over mobile devices. While networks can at times be strained, the MNOs are continually adding capabilities and applications in an effort to reduce their overall costings. Customer preference for Wi-Fi from homes and workplaces has meant that mobile broadband traffic is largely offloaded to fixed-line infrastructure. Given that about 90% of all mobile device sales are now smartphones, the growth in mobile data traffic is increasing rapidly. In the year to December 2015 mobile data traffic grew 21% year-on-year.

The market among providers has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media players are becoming digital media providers as they provide access to their services via mobile devices.

While the SMS service remains popular there is also increasing competition from OTT services such as WhatsApp, Skype, Viber and built-in messaging services from the likes of Facebook and other social media providers. The preponderance of bundled plans which include a large number of texts and voice minutes has also helped to retain the popularity of messaging, though at the expense of SMS revenue for operators.
This report provides an overview of the mobile broadband market in Australia and analyses key market trends. It includes updated statistics, industry estimates and forecasts as well as data and developments involving the major mobile media providers and mobile content services. Also included is information from the ACMA’s 2015 report on mobile broadband productivity.


Key developments:
Australia rated with the highest mobile broadband speed globally;
Comms Alliance calls for flexibility in spectrum management;
Growing number of MVNOs offering LTE services;
Telstra and Ericsson to use Commonwealth Games to trial 5G capabilities;
Telstra launches five-band carrier aggregation;
Mobile data traffic expected to grow six-fold to 2018;
Optus and Telstra aiming for 98.5% population coverage with LTE by end-2016;
Mobile broadband a significant contributor to economic growth;
Spectrum auction in the 1800MHz band;
Report update includes telcos’ operating data to Q1 2016, ACMA market report 2015, TIO’s 2015 annual report; Sensis survey 2015, ABS data to December 2015, Akamai broadband survey data to Q4 2015, recent market developments.



Companies mentioned in this report:
VHA, Vodafone, 3, Optus, Huawei, Telstra, Vividwireless, Ericsson, EnergyAustralia, SingTel, Unwired, SingTel, Vodafone, 3, VHA, Optus, Telstra, BigAir, vividwireless, Unwired, nbn (NBN Co), TPG.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Top 10 Telecom Technologies - Forecast to 2021

Top 10 Telecom Technologies - Forecast to 2021

  • $ 5650
  • Industry report
  • February 2017
  • by MarketsandMarkets

“Reduction in queuing & transaction time and increased convenience in making low value payments are driving the contactless payment market” The contactless payment market is estimated to grow from ...

Consumer smartphone analytics 2016: communication services

Consumer smartphone analytics 2016: communication services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"The decline in time spent in dedicated communication apps should act as a wake-up-call to the telco industry." This report analyses real-world smartphone usage data to answer urgent questions about the ...

Worldwide Voice and Text Messaging Communications Platform-as-a-Service Forecast, 2017-2021

Worldwide Voice and Text Messaging Communications Platform-as-a-Service Forecast, 2017-2021

  • $ 4400
  • Industry report
  • March 2017
  • by IDC

This IDC study forecasts the worldwide voice and text messaging communications platform-as-a-service market to grow from $867 million in 2016 to $8.2 billion in 2021. The voice and text messaging CPaaS ...

European Telecom Sector Benchmark

December 2016 $ 3450

ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.