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Cookies Market in the US 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 71 pages

About Cookies Market
This report on cookies market in the US is structured keeping in mind the market for chocolate-based, butter-based, cream-filled, plain, American, assortment, artisanal, in-store bakery, and egg-based cookies, and wafer biscuits. Even though the market is matured, it is still on the run due to the various lines as well as category extensions in the products. In addition, various innovative attempts have helped this matured market survive.

The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.


Covered in this Report
This report discusses the current as well as future market scenario for the year 2015-2019. The market size is calculated taking into consideration retail sales of the following product segments:
- Chocolate-based cookies
- Butter-based cookies
- Cream-filled cookies
- Wafer biscuits
- Plain cookies
- American cookies
- Others (assortment cookies, artisanal cookies, in-store bakery cookies, and egg-based cookies)

The revenues of the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Specialist stores
- Independent retailers
- Convenience stores
- Online retailers
- Others

Technavio's report, Cookies Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; it also provides an extensive coverage on various applications and end-uses of the product, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors
- Campbell’s
- Kellogg’s
- Mondel'z International

Other Prominent Vendors
- ARYZTA's Otis Spunkmeyer
- BakeMark
- Biscoff Cookies
- Chestnut Bakery
- City Baking
- CSM Bakery Solutions
- Dawn Food Products
- Girl Scout Cookies
- Great American Cookies
- House of Polvoron (HOP) Classic
- Joseph's Lite Cookies
- Mayfield Bakery & Cafe
- McKee Foods
- Panorama Bakery
- Petrossian
- Sugar Bowl Bakery
- Target Corporation
- Uncle Chip's
- Wal-Mart Stores

Market Driver
- Increased Visibility due to Marketing Campaigns
- For a full, detailed list, view our report

Market Challenge
- Increased Health Consciousness
- For a full, detailed list, view our report

Market Trend
- Shift in Breakfast Culture
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space and what is their portfolio matrix?
- What are the market opportunities and threats faced by the key vendors?
- What is the competitive landscape as characterized by geography?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Cookies Market in the US 2015-2019
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.2.1 By Revenue
06.3 Market Size and Forecast
06.3.1 By Volume
06.4 Five Forces Analysis
07. Market Segmentation by Product
07.1 Cookies Market in US by Product 2014-2019
07.1.1 Market Share Analysis of Different Types of Cookies
07.2 Chocolate-based Cookies Market in US
07.2.1 Market Size and Forecast by Revenue
07.2.2 Market Size and Forecast by Volume
07.3 Butter-based Cookies Market in US
07.3.1 Market Size and Forecast by Revenue
07.3.2 Market Size and Forecast by Volume
07.4 Cream-filled Cookies Market in US
07.4.1 Market Size and Forecast by Revenue
07.4.2 Market Size and Forecast by Volume
07.5 Wafer Biscuits Market in US
07.5.1 Market Size and Forecast by Revenue
07.5.2 Market Size and Forecast by Volume
07.6 Plain Cookies in Market in US
07.6.1 Market Size and Forecast by Revenue
07.6.2 Market Size and Forecast by Volume
07.7 American Cookies Market in US
07.7.1 Market Size and Forecast by Revenue
07.7.2 Market Size and Forecast by Volume
07.8 Others Cookies Market in US
07.8.1 Market Size and Forecast by Revenue
07.8.2 Market Size and Forecast by Volume
08. SWOT Analysis of Cookies Market in US
09. Catalyst for Launching a New Cookie in the Market
10. Market Segmentation by Distribution
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Market Share Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Kellogg's
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Business Strategy
19.1.6 Recent Developments
19.1.7 SWOT Analysis
19.2 Mondelez International
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Revenue by Business Segmentation 2013
19.2.4 Revenue by Business Segmentation 2012 and 2013
19.2.5 Revenue by Geographical Segmentation 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.3 Campbell Soup
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
20. Other Reports in the Series


List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Overview of Cookies Market in US 2014-2019
Exhibit 3: Cookies Market in US by Revenue 2014-2019 ($ million)
Exhibit 4: Cookies Market in US by Volume 2014-2019 (million lbs.)
Exhibit 5: Segmentation by Product
Exhibit 6: Market Share of Types of Cookies 2014
Exhibit 7: Segmentation of Cookies Market in US by Product 2014-2019
Exhibit 8: Chocolate-based Cookies Market in US 2014-2019 by Revenue ($ million)
Exhibit 9: Chocolate-based Cookies Market in US 2014-2019 by Volume (million lbs.)
Exhibit 10: Butter-based Cookies Market in US 2014-2019 by Revenue ($ million)
Exhibit 11: Butter-based Cookies Market in US 2014-2019 by Volume (million lbs.)
Exhibit 12: Cream-filled Cookies Market in US 2014-2019 by Revenue ($ million)
Exhibit 13: Cream-filled Cookies Market in US 2014-2019 by Volume (million lbs.)
Exhibit 14: Wafer Biscuits Market in US 2014-2019 by Revenue ($ million)
Exhibit 15: Wafer Biscuits Market in US 2014-2019 by Volume (million lbs.)
Exhibit 16: Plain Cookies Market in US 2014-2019 by Revenue ($million)
Exhibit 17: Plain Cookies Market in US 2014-2019 by Volume (million lbs.)
Exhibit 18: American Cookies Market in US 2014-2019 by Revenue ($ million)
Exhibit 19: American Cookies Market in US 2014-2019 by Volume (million lbs.)
Exhibit 20: Others Market in US 2014-2019 by Revenue ($ million)
Exhibit 21: Others Cookies Market in US 2014-2019 by Volume (million lbs.)
Exhibit 22: Segmentation of Cookies Market by Distribution Channels in US 2014
Exhibit 23: Segmentation of Cookies Market in US by Distribution Channel 2014
Exhibit 24: Cookies Market in US 2014
Exhibit 25: Kellogg's: Business Segmentation by Revenue 2013
Exhibit 26: Kellogg's: Business Segmentation by Revenue 2012 and 2013 ($ million)
Exhibit 27: Mondelez International: Revenue by Business Segmentation 2013
Exhibit 28: Mondelez International: Revenue by Business Segmentation 2012 and 2013 ($ billion)
Exhibit 29: Mondelez International: Revenue by Geographical Segmentation 2013
Exhibit 30: Business Segmentation by Revenue 2013
Exhibit 31: Campbell Soup: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 32: Campbell Soup: Geographical Segmentation by Revenue 2013

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