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Cookies Market in the US 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 71 pages

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About Cookies Market
This report on cookies market in the US is structured keeping in mind the market for chocolate-based, butter-based, cream-filled, plain, American, assortment, artisanal, in-store bakery, and egg-based cookies, and wafer biscuits. Even though the market is matured, it is still on the run due to the various lines as well as category extensions in the products. In addition, various innovative attempts have helped this matured market survive.

The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.


Covered in this Report
This report discusses the current as well as future market scenario for the year 2015-2019. The market size is calculated taking into consideration retail sales of the following product segments:
- Chocolate-based cookies
- Butter-based cookies
- Cream-filled cookies
- Wafer biscuits
- Plain cookies
- American cookies
- Others (assortment cookies, artisanal cookies, in-store bakery cookies, and egg-based cookies)

The revenues of the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Specialist stores
- Independent retailers
- Convenience stores
- Online retailers
- Others

Technavio's report, Cookies Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; it also provides an extensive coverage on various applications and end-uses of the product, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Vendors
- Campbell’s
- Kellogg’s
- Mondel'z International

Other Prominent Vendors
- ARYZTA's Otis Spunkmeyer
- BakeMark
- Biscoff Cookies
- Chestnut Bakery
- City Baking
- CSM Bakery Solutions
- Dawn Food Products
- Girl Scout Cookies
- Great American Cookies
- House of Polvoron (HOP) Classic
- Joseph's Lite Cookies
- Mayfield Bakery & Cafe
- McKee Foods
- Panorama Bakery
- Petrossian
- Sugar Bowl Bakery
- Target Corporation
- Uncle Chip's
- Wal-Mart Stores

Market Driver
- Increased Visibility due to Marketing Campaigns
- For a full, detailed list, view our report

Market Challenge
- Increased Health Consciousness
- For a full, detailed list, view our report

Market Trend
- Shift in Breakfast Culture
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space and what is their portfolio matrix?
- What are the market opportunities and threats faced by the key vendors?
- What is the competitive landscape as characterized by geography?
- What are the strengths and weaknesses of the key vendors?

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