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Global Marketing Resource Management Market 2016-2020

  • October 2016
  • -
  • Infiniti Research Limited
  • -
  • 60 pages

About Marketing Resource Management

MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization's marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

Technavio’s analysts forecast the global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.


The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Technavio's report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
- BrandMaker
- BrandSystems
- IBM
- Infor
- Microsoft
- SAP
- SAS Institute
- Teradata
- Workfront


Other prominent vendors
- Elateral
- Adnovate
- Adobe Systems
- Capital ID
- Censhare
- Code Worldwide
- Direxxis
- MarcomCentral
- Oracle
- Saepio

Market driver
- Growing need for improvement in market response and customer digital experience.
- For a full, detailed list, view our report

Market challenge
- Lack of comprehensive integration strategy and Interoperability issues.
- For a full, detailed list, view our report

Market trend
- Emergence of location-based marketing.
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.



Table Of Contents

Global Marketing Resource Management Market 2016-2020
Table of Content
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market segmentation
- Vendor selection
- End-users
- Summation errors
- Recommended reading
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- MRM evolution
- Five competency areas of MRM
PART 05: Applications of MRM
- Marketing reporting and analytics
- Project management
- Financial management
- Capacity management
PART 06: Market landscape
- Market overview
- Global MRM market
PART 07:
PART 08: Market segmentation by deployment
- Global MRM software market by deployment 2015
PART 09: Geographical segmentation
- Global MRM market by geography
- Americas
- EMEA
- APAC
PART 10: Buying criteria
- Buying criteria
PART 11: Market drivers
- Increasing use of marketing for product launches
- Growing need for improvement in market response and customer digital experience
- Improved regulatory compliance on digital asset licenses
- Surging demand for higher ROI and control of digital assets
PART 12: Impact of drivers
PART 13: Market challenges
- Lack of comprehensive integration strategy and interoperability issues
- Increases risks related to data security and privacy
PART 14: Impact of drivers and challenges
PART 15: Market trends
- Increasing omnichannel marketing
- Emergence of location-based marketing
- Growing need for improved IT asset lifecycle visibility
PART 16: Five forces analysis
PART 17: Vendor landscape
- Competitive scenario
- Vendor matrix
PART 18: Key vendor analysis
- Key vendor offerings
- Key vendor profiles
- Other vendors
PART 19: Appendix
- List of abbreviations
PART 20: Explore Technavio



List of Exhibits
Exhibit 01: Major countries covered in market analysis
Exhibit 02: Benefits of MRM software
Exhibit 03: MRM evolution
Exhibit 04: Overview of global MRM market
Exhibit 05: Global MRM market 2015-2020 ($ billions)
Exhibit 06: Global MRM market by deployment 2015 (% share)
Exhibit 07: Comparison between cloud-based and on-premises MRM software
Exhibit 08: Global MRM market by geography 2015 (% share)
Exhibit 09: Global MRM software market by geography 2015-2020 ($billions)
Exhibit 10: Global MRM software in Americas 2015-2020 ($ billions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users in Brazil by age group (years)
Exhibit 13: Global MRM software market in EMEA 2015-2020 ($ billions)
Exhibit 14: Global MRM software market in APAC 2015-2020 ($ billions)
Exhibit 15: Buying criteria for MRM software
Exhibit 16: Impact of drivers
Exhibit 17: Impact of drivers and challenges
Exhibit 18: Five forces analysis
Exhibit 19: Competitive differentiators for vendors
Exhibit 20: MRM software features provided by vendors
Exhibit 21: MRM software features provided by vendors (continued)
Exhibit 22: Geographical presence of MRM software vendors
Exhibit 23: Geographical presence of MRM software vendors (continued)
Exhibit 24: Customer base of MRM software enterprises
Exhibit 25: Customer base of MRM software enterprises(Continued)
Exhibit 26: Product offerings
Exhibit 27: BrandSystems: Products and their features
Exhibit 28: Other prominent vendors

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