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Global Marketing Technology Market 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 91 pages

About Global Marketing Technology Market
Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.

Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.


Covered in this Report
The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.


Key Regions
- Americas
- APAC
- EMEA

Key Vendors
- Accenture
- Hubspot
- IBM
- Marketo
- Oracle
- Salesforce

Other Prominent Vendors
- 6Sense
- Acidaes Solutions
- Amdocs
- Aplicor
- Aptean
- Artesian Solutions
- Attensity Group
- Bazaarvoice
- Cisco
- Cognizant
- Demand Media
- Domo
- Earth Integrate
- FrontRange
- Infor Solutions
- InsideSales.com
- InsideView
- Kana Software
- Kenshoo
- Lattice Engines
- Marin
- Maximizer Software
- NetSuite
- Nuance Communications
- Pipedrive
- PK4 Software Technologies
- QuestBack
- Sage Business Solutions
- Skytree
- Soffront Software
- SugarCRM
- Tableau Software
- Talisma
- Tour de Force CRM
- Visible Technologies
- Zoho CRM

Market Driver
- Wider Level of Engagement Marketing
- For a full, detailed list, view our report

Market Challenge
- Rapid Change in Technology
- For a full, detailed list, view our report

Market Trend
- Adoption of Predictive Analytics for Lead Generation
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Global Marketing Technology Market 2015-2019
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Product
07.1 Global Marketing Technology Market by Product 2014-2019
07.2 Global Interactive Systems Market
07.2.1 Market Size and Forecast
07.3 Global Data and Analytics Systems Market
07.3.1 Market Size and Forecast
07.4 Global Content Creation and Management Market
07.4.1 Market Size and Forecast
07.5 Global Enterprise Administrative Applications Market
07.5.1 Market Size and Forecast
08. Geographical Segmentation
08.1 Global Marketing Technology Market by Geographical Segmentation 2014-2019
08.2 Marketing Technology Market in Americas
08.2.1 Market Size and Forecast
08.3 Marketing Technology Market in EMEA
08.3.1 Market Size and Forecast
08.4 Marketing Technology Market in APAC
08.4.1 Market Size and Forecast
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Major Vendors 2014
16.3 Major and Other Vendors and Associated Brand Recognition
16.4 Other Prominent Vendors
16.4.1 Lattice Engines
16.4.2 Aptean
16.4.3 Artesian Solutions
16.4.4 Tableau Software
16.4.5 Nuance Communications
16.4.6 Localytics
16.4.7 NetSuite
16.4.8 Mintigo
16.4.9 RapidMiner
16.4.10 Act-on
17. Key Vendor Analysis
17.1 Accenture
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Business Segmentation by Revenue 2013
17.1.4 Business Segmentation by Revenue 2012 and 2013
17.1.5 Geographical Segmentation by Revenue 2013
17.1.6 Business Strategy
17.1.7 Key Information
17.1.8 SWOT Analysis
17.2 IBM
17.2.1 Key Facts
17.2.2 Business Description
17.2.3 Business Segmentation
17.2.4 Revenue Segmentation by Business Segment
17.2.5 Revenue Segmentation by Business Operation
17.2.6 Revenue Comparison of Business Segments 2012 and 2013
17.2.7 Revenue Segmentation by Geography
17.2.8 Business Strategy
17.2.9 Key Developments
17.2.10 SWOT Analysis
17.3 HubSpot
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Segmentation by Revenue 2014
17.3.4 Segmentation by Revenue 2013 and 2014
17.3.5 Geographical Segmentation by Revenue 2014
17.3.6 Recent Developments
17.3.7 SWOT Analysis
17.4 Marketo
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Segmentation by Revenue 2014
17.4.4 Segmentation by Revenue 2013 and 2014
17.4.5 Geographical Segmentation by Revenue 2014
17.4.6 Business Strategy
17.4.7 Recent Developments
17.4.8 SWOT Analysis
17.5 Oracle
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation by Revenue 2013
17.5.4 Business Segmentation by Revenue 2012 and 2013
17.5.5 Geographical Segmentation by Revenue 2013
17.5.6 Business Strategy
17.5.7 Recent Developments
17.5.8 SWOT Analysis
17.6 Salesforce.com
17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Business Segmentation
17.6.4 Business Segmentation by Revenue 2013 and 2014
17.6.5 Geographical Segmentation by Revenue 2014
17.6.6 Business Strategy
17.6.7 Recent Developments
17.6.8 SWOT Analysis
18. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Marketing Technology Market Segmentation 2014
Exhibit 3: Segmentation of Global Marketing Technology Market
Exhibit 4: Global Marketing Technology Market 2014-2019 ($ billion)
Exhibit 5: Global Marketing Technology Market by Product 2014
Exhibit 6: Global Marketing Technology Market by Product 2014-2019
Exhibit 7: Global Interactive Systems Market 2014-2019 ($ billion)
Exhibit 8: Global Data and Analytics Systems Market 2014-2019 ($ billion)
Exhibit 9: Global Content Creation and Management Market 2014-2019 ($ billion)
Exhibit 10: Global Enterprise Administrative Applications Market 2014-2019 ($ billion)
Exhibit 11: Global Marketing Technology Market by Geographical Segmentation 2014
Exhibit 12: Global Marketing Technology Market by Geographical Segmentation 2014 and 2019
Exhibit 13: Marketing Technology Market in Americas 2014-2019 ($ billion)
Exhibit 14: Marketing Technology Market in EMEA 2014-2019 ($ billion)
Exhibit 15: Marketing Technology Market in APAC 2014-2019 ($ billion)
Exhibit 16: List of Top Funding for Marketing Analytics Companies
Exhibit 17: Major and Other Vendors: Brand Recognition Versus Product Features
Exhibit 18: Accenture: Business Segmentation by Revenue 2013
Exhibit 19: Accenture: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 20: Accenture: Geographical Segmentation by Revenue 2013
Exhibit 21: IBM: Business Segmentation
Exhibit 22: IBM: Revenue Segmentation by Business 2013
Exhibit 23: IBM: Revenue Segmentation 2013
Exhibit 24: IBM: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
Exhibit 25: IBM: Revenue Segmentation by Geography 2013
Exhibit 26: HubSpot: Segmentation by Revenue 2014
Exhibit 27: HubSpot: Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 28: HubSpot: Geographical Segmentation by Revenue 2014
Exhibit 29: Marketo: Segmentation by Revenue 2014
Exhibit 30: Marketo: Segmentation by Revenue 2013 and 2014 ($ million)
Exhibit 31: Marketo: Geographical Segmentation by Revenue 2014
Exhibit 32: Oracle: Business Segmentation by Revenue 2013
Exhibit 33: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 34: Oracle: Geographical Segmentation by Revenue 2013
Exhibit 35: Salesforce.com: Business Segmentation 2014
Exhibit 36: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 37: Salesforce.com: Geographical Segmentation by Revenue 2014

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