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  4. > Surface Computing Market by Type , Vision , Application , and by Region - Global Forecast to 2020

Surface computers enable interaction with a display enabling natural user interface (NUI), thereby eliminating the use of any other secondary handheld devices such as mouse or keyboard. They are also termed as tabletop computers which are used in industries such as hospitality, retail, education, healthcare, entertainment, and defense among others. The surface computing technology provides many advantages such as easy to use, improved way of interaction, multi-tasking, and multiple user access on one display

A key driving factor for the growth of the surface computing market is the usage of a natural user interface (NUI) which enables a user friendly interaction by reducing complexity. The restraining factors for the growth of surface computing market include high cost of surface computers and the limited availability of features with regards to surface computing systems.

The surface computing market report analyzes the said market which has been segmented based on type, vision, application, and region. The surface computing market has been segmented on the basis of type into flat and curved. The market has been segmented based on vision into two dimensional and three dimensional. The applications of this technology include hospitality, retail, education, government, financial services, entertainment, automotive, and healthcare.

The report also segments the surface computing market on the basis of regions which include North America, Europe, Asia-Pacific (APAC), and the Rest of the World (RoW). North America was the largest market for surface computing devices and accounted for a market share of ~40% in 2014. Europe accounted for a second largest market share of ~36% in 2014. It was followed by Asia-Pacific which accounted for the third largest market share of ~17% in 2014 and is expected to grow at a CAGR of ~42% between 2015 and 2020. The key players in the surface computing market includes Microsoft Corp. (U.S.), Apple, Inc. (U.S.), Planar Systems Inc. (U.S.), 3M Co. (U.S.), Vertigo Systems GmbH (Germany), Touchmagix Media Private Limited (India), Nvision solutions Inc. (U.S.), EyeFactive GmbH (Germany), SensyTouch , Inc. (U.S.), and Ideum Inc. (U.S.).


Key Takeaways:

- The total market size in terms of value for the surface computing market is expected to grow at an estimated CAGR of 36.57% between 2015 and 2020.
- This report includes the market statistics pertaining to type, vision, application, and region along with their respective revenues.
- The Porter’s Five Forces framework has been utilized along with the, value chain analysis to provide an in-depth insight into the surface computing market.
- Major market drivers, restraints, and opportunities for the surface computing market have been detailed in this report.
- Illustrative segmentation, analysis, and forecast for the markets based on major type, vision, application, and region has been conducted to provide an overall view of the surface computing market.
- The detailed competitive landscape includes key players, in-depth analysis, and growth strategies adopted by the respective companies.

Table Of Contents

Surface Computing Market by Type , Vision , Application , and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 SCOPE OF THE STUDY 15
1.3.1 MARKET BY APPLICATION, TYPE, COMPONENT, AND INTERACTION METHOD 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHT - SURFACE COMPUTING MARKET 29
4.1 SURFACE COMPUTING MARKET, 2015-2020 ($BILLION) 29
4.2 MARKET FOR KEY APPLICATIONS OF SURFACE COMPUTING (2015-2020) 29
4.3 SURFACE COMPUTING MARKET, BY REGION AND APPLICATION - 2014 30
4.4 SURFACE COMPUTING MARKET, BY REGION- 2015 31
4.5 TOP FIVE APPLICATIONS IN THE SURFACE COMPUTING MARKET - 2015 31
4.6 SURFACE COMPUTING MARKET, BY VISION - 2020 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 EVOLUTION 34
5.3 MARKET SEGMENTATION 35
5.4 MARKET DYNAMICS 36
5.4.1 DRIVERS 37
5.4.1.1 Natural User Interface (NUI) help create a user friendly interaction
by reducing complexity 37
5.4.1.2 Increase in revenue of companies due to the adoption of multi user surface computers 37
5.4.1.3 Development of surface computers by the major players 37
5.4.2 RESTRAINTS 38
5.4.2.1 High cost of surface computers is limiting their demand 38
5.4.2.2 Limited availability of features acts as a restraint for the growth of the surface computer market 38
5.4.3 OPPORTUNITIES 39
5.4.3.1 Surface computers have a huge growth potential in hospitality
and entertainment sectors 39
5.4.3.2 Increasing use of surface computers for corporate purposes is expected to drive this market 40
5.4.4 CHALLENGES 41
5.4.4.1 Low adoption of table shaped surface computers by end-users could act as a challenge 41
6 INDUSTRY TREND 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 PORTER'S FIVE FORCES ANALYSIS 43
6.3.1 INTENSITY OF RIVALRY 44
6.3.2 THREAT OF SUBSTITUTES 45
6.3.3 BARGAINING POWER OF BUYERS 46
6.3.4 BARGAINING POWER OF SUPPLIERS 47
6.3.5 THREAT OF NEW ENTRANTS 48
6.4 STRATEGIC BENCHMARKING 48
6.4.1 TECHNOLOGY INTEGRATION and PRODUCT ENHANCEMENT 48

7 MARKET ANALYSIS, BY TYPE 50
7.1 INTRODUCTION 51
7.2 COMPONENTS 53
7.2.1 DISPLAY 53
7.2.2 INFRARED CAMERA 53
7.2.3 PROJECTOR 53
7.2.4 SENSOR 53
7.2.5 PROCESSOR AND SOFTWARE 53
7.3 FLAT DISPLAY 54
7.4 CURVED DISPLAY 56
8 MARKET ANALYSIS, BY VISION 59
8.1 INTRODUCTION 60
8.2 TWO DIMENSIONAL 61
8.3 THREE DIMENSIONAL 63
9 MARKET ANALYSIS, BY APPLICATION 66
9.1 INTRODUCTION 67
9.2 AUTOMOTIVE 68
9.3 EDUCATION 70
9.4 ENTERTAINMENT 72
9.5 FINANCIAL SERVICES 74
9.6 GOVERNMENT 76
9.7 HEALTHCARE 77
9.8 HOSPITALITY 79
9.9 RETAIL 81
10 SURFACE COMPUTING MARKET, BY REGION 83
10.1 INTRODUCTION 84
10.2 NORTH AMERICA 85
10.3 EUROPE 90
10.4 ASIA-PACIFIC 94
10.5 REST OF THE WORLD 99

11 COMPETITIVE LANDSCAPE 103
11.1 OVERVIEW 103
11.2 MARKET RANKING ANALYSIS, SURFACE COMPUTER MARKET 104
11.3 COMPETITIVE SITUATION AND TRENDS 105
11.3.1 NEW PRODUCT LAUNCHES 106
11.3.2 AGREEMENTS and CONTRACTS, PARTNERSHIPS, COLLABORATIONS,
AND JOINT VENTURES 107
11.3.3 EXPANSIONS 107
12 COMPANY PROFILES 108
(Overview, Products and Services, Financials, Strategy and Development)*
12.1 INTRODUCTION 108
12.2 3M CO. 109
12.3 MICROSOFT CORPORATION 112
12.4 PLANAR SYSTEMS INC. 115
12.5 EYEFACTIVE GMBH 118
12.6 EVOLUCE GMBH 119
12.7 IDEUM INC. 120
12.8 NVISION SOLUTIONS INC. 122
12.9 SENSYTOUCH, INC 123
12.10 TOUCHMAGIX MEDIA PRIVATE LIMITED 125
12.11 VERTIGO SYSTEMS GMBH 126
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies
13 APPENDIX 128
13.1 INSIGHTS OF INDUSTRY EXPERTS 128
13.2 DISCUSSION GUIDE 129
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 131
13.4 AVAILABLE CUSTOMIZATIONS 132
13.5 RELATED REPORTS 133


LIST OF TABLES

TABLE 1 SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 27
TABLE 2 THE USE OF NATURAL USER INTERFACE IS EXPECTED TO BOOST THE DEMAND
FOR SURFACE COMPUTERS 38
TABLE 3 HIGH COST OF SURFACE COMPUTERS LIMITS THE DEMAND FOR SURFACE COMPUTERS 39
TABLE 4 HUGE GROWTH POTENTIAL FOR SURFACE COMPUTERS IN HOSPITALITY
AND ENTERTAINMENT SECTORS 40
TABLE 5 LOW ADOPTION OF TABLE SHAPED HORIZONTAL SURFACE COMPUTERS IS ACTING
AS A MAJOR CHALLENGE 41
TABLE 6 PORTER'S FIVE FORCES ANALYSIS WITH THEIR IMPACT 43
TABLE 7 SURFACE COMPUTER MARKET SIZE, 2015-2020 ($MILLION) 51
TABLE 8 MICROSOFT SURFACE COMPUTER MARKET SIZE, BY VALUE AND VOLUME
2015-2020 52
TABLE 9 SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 52
TABLE 10 FLAT DISPLAY: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 54
TABLE 11 FLAT DISPLAY: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020, ($MILLION) 55
TABLE 12 FLAT DISPLAY: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020, ($MILLION) 56
TABLE 13 CURVED DISPLAY: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 57
TABLE 14 CURVED DISPLAY: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020, ($MILLION) 58
TABLE 15 CURVED DISPLAY: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020, ($MILLION) 58
TABLE 16 SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION) 60
TABLE 17 2D: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION) 61
TABLE 18 2D: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 62
TABLE 19 2D: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020, ($MILLION) 62
TABLE 20 3D: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION) 63
TABLE 21 3D: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 64
TABLE 22 3D: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020, ($MILLION) 65
TABLE 23 SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION) 67
TABLE 24 AUTOMOTIVE: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 68
TABLE 25 AUTOMOTIVE: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 69
TABLE 26 AUTOMOTIVE: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 69
TABLE 27 EDUCATION: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 70
TABLE 28 EDUCATION: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 70
TABLE 29 EDUCATION: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 71
TABLE 30 ENTERTAINMENT: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 72
TABLE 31 ENTERTAINMENT: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 73
TABLE 32 ENTERTAINMENT: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 73
TABLE 33 FINANCIAL SERVICES: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 74
TABLE 34 FINANCIAL SERVICES: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 74
TABLE 35 FINANCIAL SERVICES: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 75
TABLE 36 GOVERNMENT: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 76
TABLE 37 GOVERNMENT: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 76
TABLE 38 GOVERNMENT: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 76
TABLE 39 HEALTHCARE: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 77
TABLE 40 HEALTHCARE: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 78
TABLE 41 HEALTHCARE: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 78
TABLE 42 HOSPITALITY: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020 ($MILLION) 79
TABLE 43 HOSPITALITY: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020 ($MILLION) 80
TABLE 44 HOSPITALITY: SURFACE COMPUTING MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 80
TABLE 45 RETAIL: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION) 81
TABLE 46 RETAIL: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION) 81
TABLE 47 RETAIL: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION) 82
TABLE 48 SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION) 84
TABLE 49 NORTH AMERICAA: SURFACE COMPUTING MARKET SIZE, BY TYPE,
2014-2020, ($MILLION) 87
TABLE 50 NORTH AMERICA: SURFACE COMPUTING MARKET SIZE, BY VISION,
2014-2020, ($MILLION) 87
TABLE 51 NA: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 88
TABLE 52 NA: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 89
TABLE 53 NA: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 89
TABLE 54 EUROPE: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION) 90
TABLE 55 EUROPE: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION) 91
TABLE 56 EUROPE: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 92
TABLE 57 EUROPE: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 92
TABLE 58 EUROPE: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 93
TABLE 59 APAC: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION) 95
TABLE 60 APAC: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION) 96
TABLE 61 APAC: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 97
TABLE 62 APAC: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 97
TABLE 63 APAC: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 98
TABLE 64 ROW: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION) 99
TABLE 65 ROW: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION) 100
TABLE 66 ROW: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 100
TABLE 67 ROW: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 101
TABLE 68 ROW: SURFACE COMPUTING MARKET SIZE, BY APPLICATION,
2014-2020, ($MILLION) 102
TABLE 69 NEW PRODUCT LAUNCHES, 2014-2015 106
TABLE 70 AGREEMENTS and CONTRACTS, PARTNERSHIPS, COLLABORATIONS,
AND JOINT VENTURES, 2014-2015 107
TABLE 71 EXPANSIONS, 2012-2015 107


LIST OF FIGURES

FIGURE 1 SURFACE COMPUTING MARKET, BY SEGMENTS 15
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 BOTTOM-UP APPROACH 21
FIGURE 4 TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 24
FIGURE 7 SURFACE COMPUTING MARKET SEGMENTATION, BY APPLICATION 25
FIGURE 8 SURFACE COMPUTING APPLICATION MARKET SNAPSHOT (2015 VS. 2020) 26
FIGURE 9 SURFACE COMPUTING MARKET, BY VISION (2015) 27
FIGURE 10 SURFACE COMPUTING MARKET, BY REGION (2015) 28
FIGURE 11 ATTRACTIVE GROWTH OPPORTUNITIES IN THE SURFACE COMPUTING MARKET 29
FIGURE 12 THE HOSPITALITY APPLICATION ACCOUNTED FOR THE LARGEST SHARE
OF THE SURFACE COMPUTING MARKET 29
FIGURE 13 HOSPITALITY BASED SURFACE COMPUTING IS EXPECTED TO GROW
AT A HIGH CAGR BETWEEN 2015 AND 2020 30
FIGURE 14 U.S. ACCOUNTED FOR THE LARGEST MARKET SHARE OF THE SURFACE COMPUTING MARKET 31
FIGURE 15 HOSPITALITY AND RETAIL ARE EXPECTED TO HOLD THE LARGEST MARKET SHARE IN THE SURFACE COMPUTING MARKET IN 2015 31
FIGURE 16 THREE DIMENSIONAL BASED SURFACE COMPUTING IS EXPECTED TO GROW
AT A HIGH CAGR BETWEEN 2015 AND 2020 32
FIGURE 17 EVOLUTION OF SURFACE COMPUTERS 34
FIGURE 18 SURFACE COMPUTING MARKET BY SEGMENT 35
FIGURE 19 DEMAND FOR SURFACE COMPUTER SYSTEMS IS EXPECTED TO INCREASE
IN THE NEXT 5-6 YEARS 36
FIGURE 20 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE SOFTWARE
AND HARDWARE DEVELOPMENT PHASE 42
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS 43
FIGURE 22 INTENSITY OF RIVALRY 44
FIGURE 23 THREAT OF SUBSTITUTES 45
FIGURE 24 BARGAINING POWER OF BUYERS 46
FIGURE 25 BARGAINING POWER OF SUPPLIERS 47
FIGURE 26 THREAT OF NEW ENTRANTS 48
FIGURE 27 STRATEGIC BENCHMARKING: MICROSOFT CORPORATION AND NVISION SOLUTION INC. LARGELY ADOPTED INORGANIC GROWTH STRATEGIES FOR TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 49
FIGURE 28 THE MARKET FOR CURVED SURFACE COMPUTING SYSTEMS IS EXPECTED
TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020 52
FIGURE 29 THE APPLICATION IN THE HOSPITALITY SECTOR IS ESTIMATED TO HAVE
THE HIGHEST MARKET SIZE IN 2015 54
FIGURE 30 HUGE DEMAND IS EXPECTED IN NORTH AMERICA FOR FLAT SURFACE COMPUTING SYSTEMS, IN 2020 55
FIGURE 31 THE MARKET FOR THREE DIMENSIONAL CURVED SURFACE COMPUTING SYSTEMS IS EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020 57
FIGURE 32 THREE DIMENSIONAL SURFACE COMPUTING IS EXPECTED TO GROW
AT A HIGH CAGR 60
FIGURE 33 HOSPITALITY APPLICATION FOR 2D SURFACE COMPUTING SYSTEM IS EXPECTED TO ACCOUNT HIGH MARKET SIZE IN 2020 61
FIGURE 34 CURVED SURFACE COMPUTING WITH 3D DISPLAY SYSTEMS IS EXPECTED
TO GROW AT A HIGH CAGR 63
FIGURE 35 APAC EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020 64
FIGURE 36 THE APPLICATION IN THE HOSPITALITY SECTORIS EXPECTED HAVE THE LARGEST MARKET SIZE BY 2020 67
FIGURE 37 THE MARKET FOR CURVED DISPLAYS IS EXPECTED TO GROW AT A HIGH CAGR 68
FIGURE 38 THE MARKET FOR APPLICATION IN THE EDUCATION SECTOR IN NORTH AMERICA IS EXPECTED TO GROW AT A HIGH CAGR 71
FIGURE 39 THE MARKET FOR CURVED DISPLAYS IN THE ENTERTAINMENT SECTOR EXPECTED TO GROW AT A RAPID RATE DURING THE FORECAST PERIOD 72
FIGURE 40 NORTH AMERICA EXPECTED TO HAVE A LARGE MARKET SIZE BY 2020 75
FIGURE 41 NORTH AMERICA AND EUROPE EXPECTED TO HAVE A LARGE MARKET SIZE 77
FIGURE 42 THE MARKET FOR CURVED SURFACE COMPUTING SYSTEMS IN HEALTHCARE
IS EXPECTED TO GROW AT A HIGH CAGR 78
FIGURE 43 THE MARKET FOR FLAT SURFACE COMPUTING SYSTEMS IN THE HOSPITALITY SECTOR IS EXPECTED TO BE VALUED AT A LARGE SIZE 79
FIGURE 44 THE MARKET IN IN THE RETAIL SECTOR IN ASIA-PACIFIC EXPECTED TO GROW
AT THE HIGHEST CAGR BETWEEN 2015 AND 2020 82
FIGURE 45 GEOGRAPHIC SNAPSHOT - DEVELOPING COUNTRIES IN APAC ARE EMERGING
AS NEW HOT SPOTS 84
FIGURE 46 NORTH AMERICA IS EXPECTED TO LEAD THE SURFACE COMPUTING MARKET BETWEEN 2015 AND 2020 85
FIGURE 47 NORTH AMERICA SNAPSHOT (2014-2020): DEMAND IS LIKELY TO BE DRIVEN
BY HUGE INVESTMENTS BY BIG PLAYERS IN THE SURFACE COMPUTING MARKET 86
FIGURE 48 FLAT DISPLAYS ARE EXPECTED TO LEAD THE SURFACE COMPUTER MARKET
IN NORTH AMERICA 87
FIGURE 49 TWO DIMENSIONAL DISPLAYS EXPECTED TO LEAD THE SURFACE COMPUTING MARKET IN NORTH AMERICA 88
FIGURE 50 THE MARKET IN THE EDUCATION SECTOR TO GROW AT THE HIGHEST CAGR BETWEEN 2015 AND 2020 90
FIGURE 51 THE MARKET FOR CURVED DISPLAYS IN EUROPE IS EXPECTED TO GROW
AT THE HIGHEST CAGR BETWEEN 2015 AND 2020 91
FIGURE 52 THE MARKET FOR APPLICATION IN HEALTHCARE EXPECTED TO GROW
AT THE HIGHEST CAGR BETWEEN 2015 AND 2020 93
FIGURE 53 ASIA-PACIFIC SURFACE COMPUTER MARKET SNAPSHOT: THREE DIMENSIONAL VISION IS THE MOST LUCRATIVE MARKET 94
FIGURE 54 FLAT DISPLAYS ACCOUNTED FOR A LARGE SHARE OF THE MARKET
IN ASIA-PACIFIC 96
FIGURE 55 SURFACE COMPUTER MARKET IN HOSPITALITY IS EXPECTED TO GROW
IN ASIA-PACIFIC 98
FIGURE 56 FLAT DISPLAYS EXPECTED TO HAVE THE LARGEST MARKET SIZE BY 2020 99
FIGURE 57 ROW IS EXPECTED TO BE A LUCARATIVE MARKET FOR THE APPLICATION
OF SURFACE COMPUTING IN HOSPITALITY 101
FIGURE 58 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY (2013-2015) 103
FIGURE 59 MICROSOFT CORPORATION REGISTERED THE HIGHEST GROWTH RATE BETWEEN 2012 AND 2014 104
FIGURE 60 MARKET RANKINGS OF THE TOP PLAYERS: SURFACE COMPUTING MARKET - 2014 104
FIGURE 61 MARKET EVOLUTION FRAMEWORK—SIGNIFICANT NEW PRODUCT LAUNCHES BOOSTED GROWTH AND INNOVATION IN 2014 105
FIGURE 62 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES COMPRISED
THE KEY STRATEGY ADOPTED BY COMPANIES 106
FIGURE 63 GEOGRAPHIC REVENUE MIX OF THE TOP 3 MARKET PLAYERS 108
FIGURE 64 3M CO.: COMPANY SNAPSHOT 109
FIGURE 65 MICROSOFT CORPORATION: COMPANY SNAPSHOT 112
FIGURE 66 PLANAR SYSTEMS INC.: COMPANY SNAPSHOT 115

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