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Consumer and Market Insights: Meat Market in Poland

  • June 2015
  • -
  • Canadean Ltd
  • -
  • 55 pages

Summary
The Consumer and Market Insights: Meat Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Polish Meat market is forecast to grow at a modest rate at a CAGR of 4.7% due to rise in the disposable income of the Polish consumers

- Of the seven Meat categories analyzed, Fresh Meat (Counter) will remain the largest category, while Cooked Meats - Counter will be the fastest growing category registering a CAGR of 6.4% during 2009-2019

- Ambient Meat is forecast to gain maximum market share during 2014-2019 as it offers convenience in storage

- The Polish Meat market is highly competitive and is led by domestic players such as Polish Food Products Ltd, Indykpol S.A.and Kielbasa Zywiecka

- The use of Rigid Metal for packaging Meat products is forecast to grow at a high CAGR of 4.2% during 2014-2019, due to its extended shelf life capacity

- The Polish consumers seek private label Meat products as they offer value for money which is resulting to private labels gain market share over brands

Synopsis
The report on the Meat sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in Poland
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Poland Meat market
- Historical and projected consumption in the Poland Meat market
- Degree of trade up/down-trade in the Poland Meat market
- Market volume of Poland Meat by category
- Historical and project market value of Poland Meat by category
- Winners and losers in the Poland Meat market
- Average category level pricing in the Poland Meat market
- Segment share of the category and change in market share in the Poland Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Poland food market
- Leading distribution channels in the Poland Meat market
- Leading distribution channels by category in the Poland Meat market

Packaging
- Poland Meat market by type of packaging
- Poland Meat market by type of packaging closure/outer
- Poland Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Poland Meat market
- Private label performance compare to national brands in the Poland Meat market
- Leading brands in the Poland Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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