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Consumer and Market Insights: Meat Market in Finland

  • July 2015
  • -
  • Canadean Ltd
  • -
  • 56 pages

Summary
The Consumer and Market Insights: Meat Market in Finland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Of the seven Meat categories analyzed, Chilled Raw Packaged Meat- Whole Cuts will remain the largest category, while Cooked Meats- Counter will be the fastest growing category registering a CAGR of 2.6% during 2009-2019

- The Meat market in Finland is highly competitive and was led by international players Kylmanen and Saarioinen in 2014

- Hypermarkets and Supermarkets is the leading distribution channel in Finland's Meat market and it accounted for 52.8% of Meat distribution share in 2014

- The use of Tray containers for packaging Meat products is forecast to grow at a CAGR of 2.3% during 2014-2019, led by increasing demand for the Chilled raw Packaged Meats-Whole Cuts category

- Cooked Meat- Packaged is the fastest growing category for private label Meat products in Finland's Meat market

Synopsis
The report on the Meat sector in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in Finland
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Finland Meat market
- Historical and projected consumption in the Finland Meat market
- Degree of trade up/down-trade in the Finland Meat market
- Market volume of Finland Meat by category
- Historical and project market value of Finland Meat by category
- Winners and losers in the Finland Meat market
- Average category level pricing in the Finland Meat market
- Segment share of the category and change in market share in the Finland Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Finland food market
- Leading distribution channels in the Finland Meat market
- Leading distribution channels by category in the Finland Meat market

Packaging
- Finland Meat market by type of packaging
- Finland Meat market by type of packaging closure/outer
- Finland Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Finland Meat market
- Private label performance compare to national brands in the Finland Meat market
- Leading brands in the Finland Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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