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Consumer and Market Insights: Meat Market in Portugal

  • July 2015
  • -
  • Canadean Ltd
  • -
  • 58 pages

Summary
The Consumer and Market Insights: Meat Market in Portugal report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Meat contributes to a high value of 25.8% in the overall food value and 16.3% in the overall volume in Portugal in 2014

- Rising food inflation will strengthen the market demand for value for money meat products

- Chilled Raw Packaged Meat - Whole Cuts is the largest category in value terms, while Chilled Raw Packaged Meat - Processed is the fastest growing category during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in Portugal's Meat market, accounting for 50.0% of Meat distribution share in 2014

- Rigid Plastics and Tray are the most used packaging material and Container type in the meat market accounting for 71.5% and 67.4% of the market share respectively in 2014.

Synopsis
The report on the Meat Market in Portugalprovides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat - Processed, Frozen Meat, Cooked Meats - Packaged, Cooked Meats - Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in Portugal
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Portugal Meat market
- Historical and projected consumption in the Portugal Meat market
- Degree of trade up/down-trade in the Portugal Meat market
- Market volume of Portugal Meat by category
- Historical and project market value of Portugal Meat by category
- Winners and losers in the Portugal Meat market
- Average category level pricing in the Portugal Meat market
- Segment share of the category and change in market share in the Portugal Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Portugal food market
- Leading distribution channels in the Portugal Meat market
- Leading distribution channels by category in the Portugal Meat market

Packaging
- Portugal Meat market by type of packaging
- Portugal Meat market by type of packaging closure/outer
- Portugal Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Portugal Meat market
- Private label performance compare to national brands in the Portugal Meat market
- Leading brands in the Portugal Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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