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Summary
The Consumer and Market Insights: Prepared Meals Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Romanian GDP growth revived during 2009-2014 as a result of structural measures and sound macro-economic policies. Rise in GDP per capita would increase opportunities for packaged goods market. Prepared Meals consumption in Romania is forecast to register growth at a CAGR of 7.5% during 2014-2019.

- Ready Meals with a 66.8% market share volume was the largest segment in the Prepared Meals category in 2014 and is forecast to grow at a CAGR of 7.5% during 2014-2019.

- Bag/Sachet, the most commonly used container type accounted for 30.9% of the market share in 2014., followed by Tub container type.

- The Romanian Prepared Meals market is competitive and a few of the players present are Contec Foods, Unilever PLC, Dr August Oetker KG, Mandy Co, SC Scandia Food S.R.L

- The growing number of employed women and their increasingly busy lifestyles has spurred the demand for Prepared Meals in recent years. For a work-life balance, many consumers resort to Prepared Meals so they can spend more time on other more favorable activities

- The internet penetration rate in Romania is increasing along with mobile internet usage. This has encouraged manufacturers to use digital social media platform to improve their reach among Romanian consumers. Prepared Meals companies such as Mandy, have dedicated Facebook and Twitter accounts to promote products by engaging consumers in conversations and posting interactive content such as links to their product commercials, and use of hash tags.

Synopsis
The report on the Prepared Meals sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in Romania
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Romania Prepared Meals market
Historical and projected consumption in the Romania Prepared Meals market
Degree of trade up/down-trade in the Romania Prepared Meals market
Market volume of Romania Prepared Meals by category
Historical and project market value of Romania Prepared Meals by category
Winners and losers in the Romania Prepared Meals market
Segment share of the category and change in market share in the Romania Prepared Meals market
Category level pricing in the Romania Prepared Meals market
Retailer and packaging
Leading retailers in the Romania food market
Leading distribution channels in the Romania Prepared Meals market
Leading distribution channels by category in the Romania Prepared Meals market
Romania Prepared Meals market by type of packaging
Romania Prepared Meals market by type of packaging closure/outer
Romania Prepared Meals market by type of packaging, forecasted
Private label performance compared to national brands in the Romania Prepared Meals market
Leading companies in the Romania Prepared Meals market by category
Leading brands in the Romania Prepared Meals market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Romania Prepared Meals market
How the trend is influencing consumption in the Romania Prepared Meals market
How to target the trend in the Romania Prepared Meals market
How the trend will evolve in the Romania Prepared Meals market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Romania Prepared Meals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in RON and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (RON) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (RON, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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