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Consumer and Market Insights: Wine Market in Australia

  • July 2015
  • -
  • Canadean Ltd
  • -
  • 58 pages

Summary
The Consumer and Market Insights: Wine Market in Australia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- A large proportion of aging population between 30-50 years of age with rising disposable income will create growth opportunities for Wine manufacturers

- Of the three Wine categories analyzed, Still Wine will remain the largest while Sparkling Wine will be the fastest growing category, registering a CAGR of 4.2% during 2014-2019

- The Australian Wine market is highly competitive and is led by domestic players such as Treasury Wine Estates Vintners and Accolade Wines and few international players such as Pernod Ricard S.A.

- Hypermarkets and Supermarkets was the leading distribution channel in the Australian Wine market and it accounted for 43.0% of volume distribution of Wine in 2014

- The use of Shrink Wrap outer for packaging Wine is forecast to grow at a high CAGR of 9.9% during 2014-2019, led by its high usage in the Still Wine category

- Wine with lower alcohol content will have better prospects supported by increasing health consciousness among the Australian consumers

- Quality Seeking and Personal Space and Time are the most influential factors contributing to Wine market growth

Synopsis
The report on the Wine sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence Wine consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Wine Market in Australia
Table of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Australia Wine market
Historical and projected consumption in the Australia Wine market
Degree of trade up/down-trade in the Australia Wine market
Market volume of Australia Wine by category
Historical and project market value of Australia Wine by category
Winners and losers in the Australia Wine market
Segment share of the category and change in market share in the Australia Wine market
Category level pricing in the Australia Wine market
Retailer and packaging
Leading retailers in the Australia food market
Leading distribution channels in the Australia Wine market
Leading distribution channels by category in the Australia Wine market
Australia Wine market by type of packaging
Australia Wine market by type of packaging closure/outer
Australia Wine market by type of packaging, forecasted
Private label performance compared to national brands in the Australia Wine market
Leading companies in the Australia Wine market by category
Leading brands in the Australia Wine market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Australia Wine market
How the trend is influencing consumption in the Australia Wine market
How to target the trend in the Australia Wine market
How the trend will evolve in the Australia Wine market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Australia Wine market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
Table 1: Country indicators - overall beverages value and volume, 2014
Table 2: Market value analysis in AUD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (AUD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (AUD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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