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World Cigarettes - South Korea 2014

  • July 2015
  • -
  • GlobalData
  • -
  • 52 pages

Summary

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Summary
“Cigarettes in South Korea” is a new report by ERC that focuses on the changing smoking habits, competitive environment and economic developments as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
- The market is dominated by domestic brands which hold over 62% of the market, while international brands hold nearly 38% of volume.

- Output increased to a record level in 2008 but has since declined, falling by a further 8.1% in 2013 mainly due to a sharp drop in exports. However, there was an 11% upturn in production in 2014, mainly due to stronger export demand.

- There was an upturn in market volume in 2014, with sales volume up by 1.2%, putting the market just 6.5% below 1990 levels but 14.7% down on the volume in 2000.

Synopsis
This qualitative report provides extensive and highly detailed overall and per capita consumption data on the South Korean market.

It also includes:

- Consumption data, trends and market dynamics based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.

- Detailed information such as market shares and recent developments of the manufacturers operating in the market.

- Market size, regulations, retail pricing, smoking population, production, trade and forecast data for 2015 to 2019.

Reasons To Buy
- Get a detailed understanding of consumption in order to align your sales and marketing efforts with the latest trends in the market.

- Identify the areas of growth and opportunities in the market, which will aid effective marketing planning.

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

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