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Deodorants in Peru, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

In 2014 the category continued to grow rapidly as the consumer base expanded. This occurred alongside improvements in the economy as well as an expansion of retailing to other areas of Peru, increasing consumer awareness of these products and improving their accessibility. This category, as well as hair care, are considered entry products to the overall beauty and personal care market. Consumers previously indifferent to beauty and personal care because of poverty, move more easily to other...

Euromonitor International's Deodorants in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Peru, Euromonitor International
DEODORANTS IN PERU
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
Cetco SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 1 Cetco SA: Key Facts
Summary 2 Cetco SA: Operational Indicators
Competitive Positioning
Summary 3 Cetco SA: Competitive Position 2014
Procter and Gamble Perú SRL in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Peru SRL: Key Facts
Competitive Positioning
Summary 5 Procter and Gamble Perú SRL: Competitive Position 2014
Unique SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 6 Unique SA: Key Facts
Summary 7 Unique SA: Operational Indicators
Competitive Positioning
Summary 8 Unique SA: Competitive Position 2014
Executive Summary
Growth Decelerates for Beauty and Personal Care in 2014
Direct Selling Loses Share To Retailing
Domestic Companies Maintain Their Lead in the Beauty and Personal Care Market
Products With Multi-benefits Continue Attracting Consumers
Positive Outlook Expected for the Beauty and Personal Care Market Over the Coming Years
Key Trends and Developments
Men-specific Products Continue To Boost Sales
Product Immediacy Is An Important Factor for Industry Players To Consider
Importance of Internet Marketing and Online Selling
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources












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