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Home Improvement in Germany, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

In 2014, the ongoing DIY trend drove the value sales of various categories within home improvement, proving its continuously high level of popularity. Even though the ageing and also quite busy German population partially lacks the time, skill and energy for every construction project at home on their own, many enjoy doing little repairs or projects as a hobby. Even when consulting professionals or working alongside them, consumers often pick their own materials and equipment, thereby...

Euromonitor International's Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in Germany, Euromonitor International
HOME IMPROVEMENT IN GERMANY
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2009-2014
Table 2 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 4 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 5 Distribution of Home Improvement by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Villeroy and Boch AG in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 1 Villeroy and Boch AG: Key Facts
Summary 2 Villeroy and Boch AG: Operational Indicators
Competitive Positioning
Summary 3 Villeroy and Boch AG: Competitive Position 2014
Executive Summary
Home and Garden in Germany Recovers in 2014 Amidst More Segmented Targeting
Low Brand Awareness Continues in A Highly Fragmented Market
Home and Garden Specialist Retailers Maintain Its Lead Amidst Rising Online Sales
Home and Garden Set To Achieve Modest Growth Over the Forecast Period
Key Trends and Developments
Economic Outlook
Home and Garden Specialist Retailers Remains the Leading Distribution Channel
the Female Touch - Growth Potential As A Result of Demographic Changes
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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