Lenta aims to continue to achieve its long term goals, which include strengthening its presence in Russia by opening new stores in both new regions and in those regions in which it has already established a substantial presence. The retailer aims to double its sales area by December 2016. The company also plans to invest in its existing hypermarket formats, including standard, compact and super compact. In addition to hypermarkets, the retailer is also focused on the development of...
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
Lenta OOO in Retailing (Russia) LENTA OOO IN RETAILING (RUSSIA) Euromonitor International January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Lenta OOO: Share of Sales Generated by Internet Retailing 2013-2015 Private Label Summary 2 Lenta OOO: Private Label Portfolio Competitive Positioning Summary 3 Lenta OOO: Competitive Position 2015