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Global Mobile Advertising Market Outlook (2014-2022)

  • June 2015
  • -
  • Stratistics MRC
  • -
  • 93 pages

The Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022. Uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices are the major factors favoring the market whereas heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market.

The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions. On the basis of End User,, the market is segmented into Small and Medium Business(SMB) and Large Scale Enterprises. The market is divided on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defence and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance, Media and Entertainment, Energy, Power and Utilities and Others. Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising. Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.

The key players in Global Mobile Advertising Market are Apple, Facebook, Microsoft, Google, Nokia, Yahoo, Flurry, Drawbridge, InMobi, Amobee.



What our report offers:

- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 8 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Table Of Contents

Global Mobile Advertising Market Outlook (2014-2022)
1 Executive Summary

2 Preface
2.1 Abstract
2.2 Research Scope
2.3 Research Methodology
2.4 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mobile Advertising Market, By Solutions
5.1 Reporting And Analytics Solutions
5.2 Mobile Proximity Solutions
5.3 Integrated Solutions
5.4 Content Delivery Solutions
5.5 Advertisement Campaign Solutions
5.6 Other Solutions

6 Global Mobile Advertising Market, By Services
6.1 Consulting Services
6.2 Integration Services

7 Global Mobile Advertising Market, By Type of Advertising
7.1 Audio Advertising
7.2 In-App Advertising
7.3 Messaging Advertising
7.4 Mobile Digital Coupons Advertising
7.5 Search Advertising
7.6 Visual Advertising

8 Global Mobile Advertising Market, By Application
8.1 Healthcare
8.2 ManufacturingandSupply chain
8.3 IT and Telecom
8.4 Automotive
8.5 Defence and Government
8.6 Transportation And Logistics
8.7 BankingandInsurance
8.8 Consumer goods and Retail
8.9 Media And Entertainment
8.10 Energy, Power, And Utilities
8.11 Others

9 Global Mobile Advertising Market, By Device
9.1 Smartphones
9.2 Desktops, Laptops, And Notebooks
9.3 Tablets
9.4 Smart Tv
9.5 Other Devices

10 Global Mobile Advertising Market, By End User
10.1 By Small and Medium Business(SMB)
10.2 By Large Scale Enterprises

11 Global Mobile Advertising Market, By Geography
11.1 North America
11.1.1 US
11.1.2 Canada
11.2 Europe
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 UK
11.2.5 Spain
11.3 Asia Pacific
11.3.1 Japan
11.3.2 China
11.3.3 India
11.3.4 Australia
11.3.5 Newzealand
11.3.6 Rest of Asia Pacific
11.4 Rest of the World
11.4.1 Latin America
11.4.2 Middle East
11.4.3 Africa
11.4.4 Others

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions and Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Apple
13.2 Facebook
13.3 Google
13.4 Microsoft
13.5 Nokia
13.6 Yahoo
13.7 Flurry
13.8 Amobee
13.9 Drawbridge
13.10 InMobi


List of Tables
1 Global Mobile Advertising Market Outlook, By Solutions (2015-2022) ($MN)
2 Global Mobile Advertising Market Outlook, By Reporting And Analytics Solutions (2015-2022) ($MN)
3 Global Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2015-2022) ($MN)
4 Global Mobile Advertising Market Outlook, By Integrated Solutions (2015-2022) ($MN)
5 Global Mobile Advertising Market Outlook, By Content Delivery Solutions (2015-2022) ($MN)
6 Global Mobile Advertising Market Outlook, By Advertisement Campaign Solutions (2015-2022) ($MN)
7 Global Mobile Advertising Market Outlook, By Other Solutions (2015-2022) ($MN)
8 Global Mobile Advertising Market Outlook, By Services (2015-2022) ($MN)
9 Global Mobile Advertising Market Outlook, By Consulting Services (2015-2022) ($MN)
10 Global Mobile Advertising Market Outlook, By Integration Services (2015-2022) ($MN)
11 Global Mobile Advertising Market Outlook, By Type Of Advertising (2015-2022) ($MN)
12 Global Mobile Advertising Market Outlook, By Audio Advertising (2015-2022) ($MN)
13 Global Mobile Advertising Market Outlook, By In-App Advertising (2015-2022) ($MN)
14 Global Mobile Advertising Market Outlook, By Messaging Advertising (2015-2022) ($MN)
15 Global Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising (2015-2022) ($MN)
16 Global Mobile Advertising Market Outlook, By Search Advertising (2015-2022) ($MN)
17 Global Mobile Advertising Market Outlook, By Visual Advertising (2015-2022) ($MN)
18 Global Mobile Advertising Market Outlook, By Application (2015-2022) ($MN)
19 Global Mobile Advertising Market Outlook, By Healthcare (2015-2022) ($MN)
20 Global Mobile Advertising Market Outlook, By ManufacturingandSupply chain (2015-2022) ($MN)
21 Global Mobile Advertising Market Outlook, By IT and Telecom (2015-2022) ($MN)
22 Global Mobile Advertising Market Outlook, By Automotive (2015-2022) ($MN)
23 Global Mobile Advertising Market Outlook, By Defence and Government (2015-2022) ($MN)
24 Global Mobile Advertising Market Outlook, By Transportation and logistics (2015-2022) ($MN)
25 Global Mobile Advertising Market Outlook, By BankingandInsurance (2015-2022) ($MN)
26 Global Mobile Advertising Market Outlook, By Consumer goods and Retail (2015-2022) ($MN)
27 Global Mobile Advertising Market Outlook, By Media And Entertainment (2015-2022) ($MN)
28 Global Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2015-2022) ($MN)
29 Global Mobile Advertising Market Outlook, By Others (2015-2022) ($MN)
30 Global Mobile Advertising Market Outlook, By Device (2015-2022) ($MN)
31 Global Mobile Advertising Market Outlook, By Smartphones (2015-2022) ($MN)
32 Global Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks (2015-2022) ($MN)
33 Global Mobile Advertising Market Outlook, By Tablets (2015-2022) ($MN)
34 Global Mobile Advertising Market Outlook, By Smart Tv (2015-2022) ($MN)
35 Global Mobile Advertising Market Outlook, By Other Devices (2015-2022) ($MN)
36 Global Mobile Advertising Market Outlook, By End User (2015-2022) ($MN)
37 Global Mobile Advertising Market Outlook, By Small and Medium Business(SMB) (2015-2022) ($MN)
38 Global Mobile Advertising Market Outlook, By Large Scale Enterprises (2015-2022) ($MN)
39 North America Mobile Advertising Market Outlook, By Solutions (2015-2022) ($MN)
40 North America Mobile Advertising Market Outlook, By Reporting And Analytics Solutions (2015-2022) ($MN)
41 North America Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2015-2022) ($MN)
42 North America Mobile Advertising Market Outlook, By Integrated Solutions (2015-2022) ($MN)
43 North America Mobile Advertising Market Outlook, By Content Delivery Solutions (2015-2022) ($MN)
44 North America Mobile Advertising Market Outlook, By Advertisement Campaign Solutions (2015-2022) ($MN)
45 North America Mobile Advertising Market Outlook, By Other Solutions (2015-2022) ($MN)
46 North America Mobile Advertising Market Outlook, By Services (2015-2022) ($MN)
47 North America Mobile Advertising Market Outlook, By Consulting Services (2015-2022) ($MN)
48 North America Mobile Advertising Market Outlook, By Integration Services (2015-2022) ($MN)
49 North America Mobile Advertising Market Outlook, By Type Of Advertising (2015-2022) ($MN)
50 North America Mobile Advertising Market Outlook, By Audio Advertising (2015-2022) ($MN)
51 North America Mobile Advertising Market Outlook, By In-App Advertising (2015-2022) ($MN)
52 North America Mobile Advertising Market Outlook, By Messaging Advertising (2015-2022) ($MN)
53 North America Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising (2015-2022) ($MN)
54 North America Mobile Advertising Market Outlook, By Search Advertising (2015-2022) ($MN)
55 North America Mobile Advertising Market Outlook, By Visual Advertising (2015-2022) ($MN)
56 North America Mobile Advertising Market Outlook, By Application (2015-2022) ($MN)
57 North America Mobile Advertising Market Outlook, By Healthcare (2015-2022) ($MN)
58 North America Mobile Advertising Market Outlook, By ManufacturingandSupply chain (2015-2022) ($MN)
59 North America Mobile Advertising Market Outlook, By IT and Telecom (2015-2022) ($MN)
60 North America Mobile Advertising Market Outlook, By Automotive (2015-2022) ($MN)
61 North America Mobile Advertising Market Outlook, By Defence and Government (2015-2022) ($MN)
62 North America Mobile Advertising Market Outlook, By Transportation and logistics (2015-2022) ($MN)
63 North America Mobile Advertising Market Outlook, By BankingandInsurance (2015-2022) ($MN)
64 North America Mobile Advertising Market Outlook, By Consumer goods and Retail (2015-2022) ($MN)
65 North America Mobile Advertising Market Outlook, By Media And Entertainment (2015-2022) ($MN)
66 North America Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2015-2022) ($MN)
67 North America Mobile Advertising Market Outlook, By Others (2015-2022) ($MN)
68 North America Mobile Advertising Market Outlook, By Device (2015-2022) ($MN)
69 North America Mobile Advertising Market Outlook, By Smartphones (2015-2022) ($MN)
70 North America Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks (2015-2022) ($MN)
71 North America Mobile Advertising Market Outlook, By Tablets (2015-2022) ($MN)
72 North America Mobile Advertising Market Outlook, By Smart Tv (2015-2022) ($MN)
73 North America Mobile Advertising Market Outlook, By Other Devices (2015-2022) ($MN)
74 North America Mobile Advertising Market Outlook, By End User (2015-2022) ($MN)
75 North America Mobile Advertising Market Outlook, By Small and Medium Business(SMB) (2015-2022) ($MN)
76 North America Mobile Advertising Market Outlook, By Large Scale Enterprises (2015-2022) ($MN)
77 Europe Mobile Advertising Market Outlook, By Solutions (2015-2022) ($MN)
78 Europe Mobile Advertising Market Outlook, By Reporting And Analytics Solutions (2015-2022) ($MN)
79 Europe Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2015-2022) ($MN)
80 Europe Mobile Advertising Market Outlook, By Integrated Solutions (2015-2022) ($MN)
81 Europe Mobile Advertising Market Outlook, By Content Delivery Solutions (2015-2022) ($MN)
82 Europe Mobile Advertising Market Outlook, By Advertisement Campaign Solutions (2015-2022) ($MN)
83 Europe Mobile Advertising Market Outlook, By Other Solutions (2015-2022) ($MN)
84 Europe Mobile Advertising Market Outlook, By Services (2015-2022) ($MN)
85 Europe Mobile Advertising Market Outlook, By Consulting Services (2015-2022) ($MN)
86 Europe Mobile Advertising Market Outlook, By Integration Services (2015-2022) ($MN)
87 Europe Mobile Advertising Market Outlook, By Type Of Advertising (2015-2022) ($MN)
88 Europe Mobile Advertising Market Outlook, By Audio Advertising (2015-2022) ($MN)
89 Europe Mobile Advertising Market Outlook, By In-App Advertising (2015-2022) ($MN)
90 Europe Mobile Advertising Market Outlook, By Messaging Advertising (2015-2022) ($MN)
91 Europe Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising (2015-2022) ($MN)
92 Europe Mobile Advertising Market Outlook, By Search Advertising (2015-2022) ($MN)
93 Europe Mobile Advertising Market Outlook, By Visual Advertising (2015-2022) ($MN)
94 Europe Mobile Advertising Market Outlook, By Application (2015-2022) ($MN)
95 Europe Mobile Advertising Market Outlook, By Healthcare (2015-2022) ($MN)
96 Europe Mobile Advertising Market Outlook, By ManufacturingandSupply chain (2015-2022) ($MN)
97 Europe Mobile Advertising Market Outlook, By IT and Telecom (2015-2022) ($MN)
98 Europe Mobile Advertising Market Outlook, By Automotive (2015-2022) ($MN)
99 Europe Mobile Advertising Market Outlook, By Defence and Government (2015-2022) ($MN)
100 Europe Mobile Advertising Market Outlook, By Transportation and logistics (2015-2022) ($MN)
101 Europe Mobile Advertising Market Outlook, By BankingandInsurance (2015-2022) ($MN)
102 Europe Mobile Advertising Market Outlook, By Consumer goods and Retail (2015-2022) ($MN)
103 Europe Mobile Advertising Market Outlook, By Media And Entertainment (2015-2022) ($MN)
104 Europe Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2015-2022) ($MN)
105 Europe Mobile Advertising Market Outlook, By Others (2015-2022) ($MN)
106 Europe Mobile Advertising Market Outlook, By Device (2015-2022) ($MN)
107 Europe Mobile Advertising Market Outlook, By Smartphones (2015-2022) ($MN)
108 Europe Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks (2015-2022) ($MN)
109 Europe Mobile Advertising Market Outlook, By Tablets (2015-2022) ($MN)
110 Europe Mobile Advertising Market Outlook, By Smart Tv (2015-2022) ($MN)
111 Europe Mobile Advertising Market Outlook, By Other Devices (2015-2022) ($MN)
112 Europe Mobile Advertising Market Outlook, By End User (2015-2022) ($MN)
113 Europe Mobile Advertising Market Outlook, By Small and Medium Business(SMB) (2015-2022) ($MN)
114 Europe Mobile Advertising Market Outlook, By Large Scale Enterprises (2015-2022) ($MN)
115 Asia Pacific Mobile Advertising Market Outlook, By Solutions (2015-2022) ($MN)
116 Asia Pacific Mobile Advertising Market Outlook, By Reporting And Analytics Solutions (2015-2022) ($MN)
117 Asia Pacific Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2015-2022) ($MN)
118 Asia Pacific Mobile Advertising Market Outlook, By Integrated Solutions (2015-2022) ($MN)
119 Asia Pacific Mobile Advertising Market Outlook, By Content Delivery Solutions (2015-2022) ($MN)
120 Asia Pacific Mobile Advertising Market Outlook, By Advertisement Campaign Solutions (2015-2022) ($MN)
121 Asia Pacific Mobile Advertising Market Outlook, By Other Solutions (2015-2022) ($MN)
122 Asia Pacific Mobile Advertising Market Outlook, By Services (2015-2022) ($MN)
123 Asia Pacific Mobile Advertising Market Outlook, By Consulting Services (2015-2022) ($MN)
124 Asia Pacific Mobile Advertising Market Outlook, By Integration Services (2015-2022) ($MN)
125 Asia Pacific Mobile Advertising Market Outlook, By Type Of Advertising (2015-2022) ($MN)
126 Asia Pacific Mobile Advertising Market Outlook, By Audio Advertising (2015-2022) ($MN)
127 Asia Pacific Mobile Advertising Market Outlook, By In-App Advertising (2015-2022) ($MN)
128 Asia Pacific Mobile Advertising Market Outlook, By Messaging Advertising (2015-2022) ($MN)
129 Asia Pacific Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising (2015-2022) ($MN)
130 Asia Pacific Mobile Advertising Market Outlook, By Search Advertising (2015-2022) ($MN)
131 Asia Pacific Mobile Advertising Market Outlook, By Visual Advertising (2015-2022) ($MN)
132 Asia Pacific Mobile Advertising Market Outlook, By Application (2015-2022) ($MN)
133 Asia Pacific Mobile Advertising Market Outlook, By Healthcare (2015-2022) ($MN)
134 Asia Pacific Mobile Advertising Market Outlook, By ManufacturingandSupply chain (2015-2022) ($MN)
135 Asia Pacific Mobile Advertising Market Outlook, By IT and Telecom (2015-2022) ($MN)
136 Asia Pacific Mobile Advertising Market Outlook, By Automotive (2015-2022) ($MN)
137 Asia Pacific Mobile Advertising Market Outlook, By Defence and Government (2015-2022) ($MN)
138 Asia Pacific Mobile Advertising Market Outlook, By Transportation and logistics (2015-2022) ($MN)
139 Asia Pacific Mobile Advertising Market Outlook, By BankingandInsurance (2015-2022) ($MN)
140 Asia Pacific Mobile Advertising Market Outlook, By Consumer goods and Retail (2015-2022) ($MN)
141 Asia Pacific Mobile Advertising Market Outlook, By Media And Entertainment (2015-2022) ($MN)
142 Asia Pacific Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2015-2022) ($MN)
143 Asia Pacific Mobile Advertising Market Outlook, By Others (2015-2022) ($MN)
144 Asia Pacific Mobile Advertising Market Outlook, By Device (2015-2022) ($MN)
145 Asia Pacific Mobile Advertising Market Outlook, By Smartphones (2015-2022) ($MN)
146 Asia Pacific Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks (2015-2022) ($MN)
147 Asia Pacific Mobile Advertising Market Outlook, By Tablets (2015-2022) ($MN)
148 Asia Pacific Mobile Advertising Market Outlook, By Smart Tv (2015-2022) ($MN)
149 Asia Pacific Mobile Advertising Market Outlook, By Other Devices (2015-2022) ($MN)
150 Asia Pacific Mobile Advertising Market Outlook, By End User (2015-2022) ($MN)
151 Asia Pacific Mobile Advertising Market Outlook, By Small and Medium Business(SMB) (2015-2022) ($MN)
152 Asia Pacific Mobile Advertising Market Outlook, By Large Scale Enterprises (2015-2022) ($MN)
153 Rest of the World Mobile Advertising Market Outlook, By Solutions (2015-2022) ($MN)
154 Rest of the World Mobile Advertising Market Outlook, By Reporting And Analytics Solutions (2015-2022) ($MN)
155 Rest of the World Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2015-2022) ($MN)
156 Rest of the World Mobile Advertising Market Outlook, By Integrated Solutions (2015-2022) ($MN)
157 Rest of the World Mobile Advertising Market Outlook, By Content Delivery Solutions (2015-2022) ($MN)
158 Rest of the World Mobile Advertising Market Outlook, By Advertisement Campaign Solutions (2015-2022) ($MN)
159 Rest of the World Mobile Advertising Market Outlook, By Other Solutions (2015-2022) ($MN)
160 Rest of the World Mobile Advertising Market Outlook, By Services (2015-2022) ($MN)
161 Rest of the World Mobile Advertising Market Outlook, By Consulting Services (2015-2022) ($MN)
162 Rest of the World Mobile Advertising Market Outlook, By Integration Services (2015-2022) ($MN)
163 Rest of the World Mobile Advertising Market Outlook, By Type Of Advertising (2015-2022) ($MN)
164 Rest of the World Mobile Advertising Market Outlook, By Audio Advertising (2015-2022) ($MN)
165 Rest of the World Mobile Advertising Market Outlook, By In-App Advertising (2015-2022) ($MN)
166 Rest of the World Mobile Advertising Market Outlook, By Messaging Advertising (2015-2022) ($MN)
167 Rest of the World Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising (2015-2022) ($MN)
168 Rest of the World Mobile Advertising Market Outlook, By Search Advertising (2015-2022) ($MN)
169 Rest of the World Mobile Advertising Market Outlook, By Visual Advertising (2015-2022) ($MN)
170 Rest of the World Mobile Advertising Market Outlook, By Application (2015-2022) ($MN)
171 Rest of the World Mobile Advertising Market Outlook, By Healthcare (2015-2022) ($MN)
172 Rest of the World Mobile Advertising Market Outlook, By ManufacturingandSupply chain (2015-2022) ($MN)
173 Rest of the World Mobile Advertising Market Outlook, By IT and Telecom (2015-2022) ($MN)
174 Rest of the World Mobile Advertising Market Outlook, By Automotive (2015-2022) ($MN)
175 Rest of the World Mobile Advertising Market Outlook, By Defence and Government (2015-2022) ($MN)
176 Rest of the World Mobile Advertising Market Outlook, By Transportation and logistics (2015-2022) ($MN)
177 Rest of the World Mobile Advertising Market Outlook, By BankingandInsurance (2015-2022) ($MN)
178 Rest of the World Mobile Advertising Market Outlook, By Consumer goods and Retail (2015-2022) ($MN)
179 Rest of the World Mobile Advertising Market Outlook, By Media And Entertainment (2015-2022) ($MN)
180 Rest of the World Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2015-2022) ($MN)
181 Rest of the World Mobile Advertising Market Outlook, By Others (2015-2022) ($MN)
182 Rest of the World Mobile Advertising Market Outlook, By Device (2015-2022) ($MN)
183 Rest of the World Mobile Advertising Market Outlook, By Smartphones (2015-2022) ($MN)
184 Rest of the World Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks (2015-2022) ($MN)
185 Rest of the World Mobile Advertising Market Outlook, By Tablets (2015-2022) ($MN)
186 Rest of the World Mobile Advertising Market Outlook, By Smart Tv (2015-2022) ($MN)
187 Rest of the World Mobile Advertising Market Outlook, By Other Devices (2015-2022) ($MN)
188 Rest of the World Mobile Advertising Market Outlook, By End User (2015-2022) ($MN)
189 Rest of the World Mobile Advertising Market Outlook, By Small and Medium Business(SMB) (2015-2022) ($MN)
190 Rest of the World Mobile Advertising Market Outlook, By Large Scale Enterprises (2015-2022) ($MN)

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