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MSL-KOL Engagement: Optimal Reach and Response Under New Rules

  • July 2015
  • -
  • Firstword Pharma
  • -
  • 63 pages


Table of Contents

Delivering optimal MSL performance in terms of building strong KOL relationships remains a formidable challenge as regulations and compliance requirements continue to evolve across the US and Europe. More stringent rules that govern MSL-KOL interaction are barriers that MSL directors and managers must overcome if they are to grow value in their MSL teams.

FirstWord’s latest report, MSL-KOL Engagement: Optimal Reach and Response Under New Rules, provides the most current insight from leading subject experts familiar with the challenges MSLs face today. Learn from their approach to tackling the issues and about the solutions they have deployed to stay ahead. Benchmark your MSL-KOL engagement strategies, policies, processes and systems against leading pharma companies

Get Answers to Key Questions

How has increased regulation changed the MSL-KOL dynamic?
How can the knowledge and experience of US MSLs benefit European MSLs, and vice versa?
Why are some pharma companies aiming for a consistent approach to MSL compliance management despite differences in rules between countries?
How is the evolving regulatory environment changing the skill-set and training MSLs need?
How are companies tracking and recording MSL-KOL interaction data?
How can the increased administrative burden on MSLs be reduced so they have more time to spend with KOLs?

Key Benefits

Understand the critical success factors for MSL-KOL engagement in an environment of increased scrutiny
Learn how different companies are handling the increased burden of MSL compliance and accountability
Gain knowledge on how varying rules across the US and Europe are driving MSL compliance decisions at a global level
Understand what new skills, knowledge and training MSLs are needed to excel in an evolving regulatory landscape
Learn how MSLs are helping KOLs manage the increased complexity that transparency brings to their relationship with pharma
Understand the impact of differing regulations on MSL-KOL interactions in the US and key European markets
Evaluate how disclosure rules have affected fair market value compensation
Learn how companies record and track data required under new rules

Insight and Analysis Sources

Get insights from leading pharma companies and experts including

Daiichi Sankyo
Scientific Advantage
Arx research
Philips Healthcare
A mid-sized European pharma company
Cubist International

Who Should Read This Report
This report will benefit anyone with a professional interest in the impact of new transparency regulations, especially:

Pharma companies looking to benchmark against competitors

Managers of MSLs

Medical Affairs Directors and their teams

Regulatory and compliance teams

Smaller and mid-size pharma companies looking to benefit from the learnings of better-resourced leading global companies


Primary research from in-depth telephone interviews with medical affairs professionals from within the pharmaceutical industry and independent consultants. Supporting secondary research, mainly from publicly-available sources of information. Contributors were selected on the basis of their knowledge, experience and expertise.

About FirstWord Reports

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence

FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.

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