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Mobile Ad-spending Market in the US 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 60 pages

Summary

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About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.


Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
- Flurry
- Millennial Media
- MoPub
- Pandora

Other Prominent Vendors
- Amobee
- Baidu
- Byyd
- Chartboost
- Fyber
- Google
- HasOffers
- Hipcricket
- iAd
- inMobi
- Kiip
- Matomy Media
- MobPartner
- OfferPal Media
- Opera Mediaworks
- PubMatic
- Science
- Smaato

Market Driver
- Increased Adoption of Smartphones and Tablets
- For a full, detailed list, view our report

Market Challenge
- Privacy and Security Concerns
- For a full, detailed list, view our report

Market Trend
- Increase in Number of Mobile App Downloads
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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