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  5. > Consumer and Market Insights: Hot Drinks Market in Brazil

Summary
The Consumer and Market Insights: Hot Drinks Market in Brazil report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Brazilian Hot Drinks market is forecast to grow at a modest rate led by the Hot Tea category in terms of value sales

- Of the three Hot Drinks categories analyzed, Hot Tea will remain the largest category, while Other Hot Drinks will register the fastest growth at a CAGR of 2.8% during 2014-2019

- The Brazilian Hot Drinks market is highly competitive and is led by international players such as D.E. Masters Blenders 1973, The Coca Cola Company and Nestle S.A. with few domestic players such as 3 Coracoes

- The use of Can-Food containers for packaging Hot Drinks is forecast to grow at a CAGR of 2.2% during 2014-2019, due to convenience it offers in packaging

- Hypermarkets and Supermarkets was the leading distribution channel for Hot Drinks product and accounted for 54.6% distribution share in 2014

Synopsis
The report on the Hot Drinks sector in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Hot Drinks Market in Brazil
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Brazil Hot Drinks market
- Historical and projected consumption in the Brazil Hot Drinks market
- Degree of trade up/down-trade in the Brazil Hot Drinks market
- Market volume of Brazil Hot Drinks by category
- Historical and project market value of Brazil Hot Drinks by category
- Winners and losers in the Brazil Hot Drinks market
- Average category level pricing in the Brazil Hot Drinks market
- Segment share of the category and change in market share in the Brazil Hot Drinks market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Brazil food market
- Leading distribution channels in the Brazil Hot Drinks market
- Leading distribution channels by category in the Brazil Hot Drinks market

Packaging
- Brazil Hot Drinks market by type of packaging
- Brazil Hot Drinks market by type of packaging closure/outer
- Brazil Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Brazil Hot Drinks market
- Private label performance compare to national brands in the Brazil Hot Drinks market
- Leading brands in the Brazil Hot Drinks market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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