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Growing Concerns about Advanced Threats through E-mail and Web Gateways Drive the Adoption of SCM Solutions

The Asia-Pacific secure content management (SCM) market comprises e-mail security and Web security. As enterprises continue to spend on security technologies to protect their employees from spamming and phishing e-mails and un-desired and malicious Web URLs, to enhance productivity at the workplace and defend against advanced threats passing through these gateways, the market registered positive growth (5.6% on a year-over-year (YoY) basis). Overall growth was driven by the rising adoption of Web security solutions across countries, especially in Japan, China, and Australia. While the e-mail security segment has become saturated, the Web security segment gained popularity among enterprises due to the need to acquire better visibility into employee behavior in the Web space in the aftermath of booming online social networking sites and emerging BYOD.

Executive Summary—Key Findings
- This research service analyzes the Asia-Pacific secure content management (SCM) market that comprises the e-mail security and the Web security segments. It addresses
the security technology used to protect users from spamming and phishing e-mails and un-desired and embedded malicious Web links.
- All revenue and forecast assumptions are based on CY2014 (January 2014 – December 2014).
- As enterprises continue to spend on security technologies to protect their employees from spamming and phishing e-mails and un-desired and embedded malicious Web
URLs to enhance productivity at the workplace and defend against advanced threats passing through these gateways, the market will continue to register positive growth, at
% on a YoY basis (2014).
- Market growth is driven by the rising adoption of Web security solutions, especially in countries like Japan, China, and Australia. While the e-mail security segment is
saturated, the Web security segment is gaining popularity among enterprises. This is because enterprises require better visibility about employee behavior in the Web space
in the aftermath of booming online social networking sites and emerging BYOD. More importantly, concerns about malicious URLs embedded in Web links, which hackers use
to launch targeted attacks, have led to greater attention to the technology.
- Japan is the largest market across the e-mail security and the Web security segments, contributing % to the total share in 2014. Greater China was the second-largest
market and it generated % of the overall revenue, of which China accounted for % and Hong Kong and Taiwan for % and %, respectively. Greater China was
also the fastest-growing market (YoY growth rate of % in 2014).
- Australia and New Zealand (ANZ) was ranked third, accounting for % of the total share, with Australia contributing %. The Association of Southeast Asian Nations
(ASEAN) was the second-fastest growth market, registering a YoY growth rate of %.
It consistently contributed to the overall market in 2014.

Table Of Contents

Analysis of the Asia-Pacific Secure Content Management (SCM) Market
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Key Findings
Executive Summary—Key Findings (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO's Perspective
2. MARKET OVERVIEW

Market Overview
Market Definitions
Market Geographical Coverage
Key Questions This Study Will Answer
Market Segmentation
Market Segmentation (continued)
Market Segmentation (continued)
3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL SECURE CONTENT MANAGEMENT MARKET

External Challenges: Drivers and Restraints—Total Secure Content Management Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
4. FORECAST AND TRENDS—TOTAL SECURE CONTENT MANAGEMENT MARKET

Forecast and Trends—Total Secure Content Management Market
Forecast Assumptions
Total Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
Revenue Forecast Discussion
5. DEMAND ANALYSIS—TOTAL SECURE CONTENT MANAGEMENT MARKET

Demand Analysis—Total Secure Content Management Market
E-mail Security Segment—Demand Analysis by Vertical
E-mail Security Segment—Demand Analysis by Horizontal
Web Security Segment—Demand Analysis by Vertical
Web Security Segment—Demand Analysis by Horizontal
6. MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL SECURE CONTENT MANAGEMENT MARKET

Market Share and Competitive Analysis—Total Secure Content Management Market
Competitive Analysis—E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
Competitive Analysis—E-mail Security Key Competitors (continued)
Competitive Analysis—Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
Competitive Analysis—Web Security Key Competitors (continued)
Competitive Environment
Top Competitors
7. ANZ BREAKDOWN

ANZ Breakdown
ANZ Breakdown—Key Findings
ANZ—Market Engineering Measurements
ANZ—Market Engineering Measurements (continued)
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
ANZ Secure Content Management Market—Revenue Forecast Discussion
ANZ E-mail Security Segment—Demand Analysis by Country
ANZ E-mail Security Segment—Demand Analysis by Country (continued)
ANZ E-mail Security Segment—Demand Analysis by Country (continued)
ANZ E-mail Security Segment—Demand Analysis by Vertical
ANZ E-mail Security Segment—Demand Analysis by Horizontal
ANZ E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
Competitive Analysis—E-mail Security Key Competitors (continued)
ANZ Web Security Segment—Demand Analysis by Country
ANZ Web Security Segment—Demand Analysis by Country (continued)
ANZ Web Security Segment—Demand Analysis by Country (continued)
ANZ Web Security Segment—Demand Analysis by Vertical
ANZ Web Security Segment—Demand Analysis by Horizontal
ANZ Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
Competitive Analysis—Web Security Key Competitors (continued)
ANZ Secure Content Management Market—Competitive Environment
8. ASEAN BREAKDOWN

ASEAN Breakdown
ASEAN Breakdown—Key Findings
ASEAN—Market Engineering Measurements
ASEAN—Market Engineering Measurements (continued)
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
ASEAN Secure Content Management Market—Revenue Forecast Discussion
ASEAN E-mail Security Segment—Demand Analysis by Country
ASEAN E-mail Security Segment—Demand Analysis by Country (continued)
ASEAN E-mail Security Segment—Demand Analysis by Country (continued)
ASEAN E-mail Security Segment—Demand Analysis by Country (continued)
ASEAN E-mail Security Segment—Demand Analysis by Country (continued)
ASEAN E-mail Security Segment—Demand Analysis by Country (continued)
ASEAN E-mail Security Segment—Demand Analysis by Country (continued)
ASEAN E-mail Security Segment—Demand Analysis by Vertical
ASEAN E-mail Security Segment—Demand Analysis by Horizontal
ASEAN—E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
Competitive Analysis—E-mail Security Key Competitors (continued)
ASEAN Web Security Segment—Demand Analysis by Country
ASEAN Web Security Segment—Demand Analysis by Country (continued)
ASEAN Web Security Segment—Demand Analysis by Country (continued)
ASEAN Web Security Segment—Demand Analysis by Country (continued)
ASEAN Web Security Segment—Demand Analysis by Country (continued)
ASEAN Web Security Segment—Demand Analysis by Country (continued)
ASEAN Web Security Segment—Demand Analysis by Country (continued)
ASEAN Web Security Segment—Demand Analysis by Vertical
ASEAN Web Security Segment—Demand Analysis by Horizontal
ASEAN Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
Competitive Analysis—Web Security Key Competitors (continued)
ASEAN Secure Content Management Market—Competitive Environment
9. GREATER CHINA BREAKDOWN

Greater China Breakdown
Greater China Breakdown—Key Findings
Greater China—Market Engineering Measurements
Greater China—Market Engineering Measurements (continued)
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
Greater China Secure Content Management Market—Revenue Forecast Discussion
Greater China E-mail Security Segment—Demand Analysis by Country
Greater China E-mail Security Segment—Demand Analysis by Country (continued)
Greater China E-mail Security Segment—Demand Analysis by Country (continued)
Greater China E-mail Security Segment—Demand Analysis by Country (continued)
Greater China E-mail Security Segment—Demand Analysis by Vertical
Greater China E-mail Security Segment—Demand Analysis by Horizontal
Greater China E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
Competitive Analysis—E-mail Security Key Competitors (continued)
Greater China Web Security Segment—Demand Analysis by Country
Greater China Web Security Segment—Demand Analysis by Country (continued)
Greater China Web Security Segment—Demand Analysis by Country (continued)
Greater China Web Security Segment—Demand Analysis by Country (continued)
Greater China Web Security Segment—Demand Analysis by Vertical
Greater China Market Web Security Segment—Demand Analysis by Horizontal
Greater China Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
Competitive Analysis—Web Security Key Competitors (continued)
Greater China Secure Content Management Market—Competitive Environment
10. INDIA BREAKDOWN

India Breakdown
India Breakdown—Key Findings
India—Market Engineering Measurements
India—Market Engineering Measurements (continued)
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
India Secure Content Management Market—Revenue Forecast Discussion
India E-mail Security Segment—Demand Analysis by Vertical
India E-mail Security Segment—Demand Analysis by Horizontal
India E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
India Web Security Segment—Demand Analysis by Vertical
India Web Security Segment—Demand Analysis by Horizontal
India Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
India Secure Content Management Market—Competitive Environment
11. JAPAN BREAKDOWN

Japan Breakdown
Japan Breakdown—Key Findings
Japan—Market Engineering Measurements
Japan—Market Engineering Measurements (continued)
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
Japan Secure Content Management Market—Revenue Forecast Discussion
Japan E-mail Security Segment—Demand Analysis by Vertical
Japan E-mail Security Segment—Demand Analysis by Horizontal
Japan—E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
Competitive Analysis—E-mail Security Key Competitors (continued)
Japan Web Security Segment—Demand Analysis by Vertical
Japan Web Security Segment—Demand Analysis by Horizontal
Japan—Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
Competitive Analysis—Web Security Key Competitors (continued)
Japan Secure Content Management Market—Competitive Environment
12. SOUTH KOREA BREAKDOWN

South Korea Breakdown
South Korea Breakdown—Key Findings
South Korea—Market Engineering Measurements
South Korea—Market Engineering Measurements (continued)
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
South Korea Secure Content Management Market—Revenue Forecast Discussion
South Korea E-mail Security Segment—Demand Analysis by Vertical
South Korea E-mail Security Segment—Demand Analysis by Horizontal
South Korea E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
South Korea Web Security Segment—Demand Analysis by Vertical
South Korea Web Security Segment—Demand Analysis by Horizontal
South Korea Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
South Korea Secure Content Management Market—Competitive Environment
13. THE LAST WORD

The Last Word
The Last Word—Predictions
Legal Disclaimer
14. APPENDIX

Appendix
Market Engineering Measurements
Market Engineering Measurements (continued)
Market Engineering Methodology

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