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  4. > From Tax Burden to Dividend: How Data Integration Helps ODAM Paint a Better Picture

This SPIE looks at the evolving roles of data integration and mediation; and how to circumvent the cumbersome and costly systems integration process by, instead, simply leveraging the intelligence inherent in the data output of those systems. The report will explain how a flexible data integration and mediation approach can liberate these inherent strengths, and allow such systems to do what they were built to do when provided with accurate, meaningful and timely information.

Introduction
It has long been the contention of Stratecast that the technologies traditionally known as OSS and BSS get short shrift when it comes to acknowledging their roles in the success of any implementation—compared to network infrastructure. This has been true whether it be the implementation of a new technology architecture or a new service. It is also Stratecast’s contention that support software will soon get its due. Network architectures are evolving to be more virtual and software-driven, so OSS and BSS must evolve as well. To Stratecast, they already have; thus, the new acronym, ODAM, which stands for Operations, Orchestration, Data Analysis & Monetization.

The dynamic nature of emerging architectures such as Network Function Virtualization (NFV), Software Defined Networking (SDN), and Cloud, requires ODAM solutions to operate, and help other systems operate, in real-time. In fact, the new architectures would fall far short of expectations without a more equitable emphasis on both networking and support software. And it is not only the new architectures that will rely increasingly on real-time, data-driven, malleable ODAM. Legacy
systems, and their need for batch-processing support systems, will not suddenly disappear. Supporting both architectures calls for a re-thinking of the mediation
layer.

Until recently, the idea of real-time ODAM was viewed skeptically, to use a polite term. For decades, software vendors and network equipment manufacturers beat
their heads against the back office wall trying to integrate and pre-integrate their systems in order to streamline processes and inch closer to real-time capabilities. In
addition to coming up short of this goal, the price of most implementations skyrocketed because of the cost of integration. There was even a term for this phenomenon: the integration tax. In a recent, non-scientific poll of some ODAM experts, the word most often associated with “integration” was “tax.”

Table Of Contents

From Tax Burden to Dividend: How Data Integration Helps ODAM Paint a Better Picture
Introduction
Billing and OSS Mediation
Moving Toward Data Integration
Integration and Mediation Are a Dynamic Duo
Stratecast - The Last Word
About Stratecast
About Frost and Sullivan

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