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Consumer Technologies Booming but Providers Still Lack Confidence

Mobile Health or mHealth includes all products and services that leverage mobile communication technologies to deliver healthcare services. Current research scope includes mobile apps and services but not devices. Our study found that while patients and consumers in Australia are ready to adopt mHealth, clinicians are apprehensive about the quality and reliability of such solutions. Such an environment confounds vendors, leading them to experiment with various mixes of target customers, value propositions, and business and payment models. The study presents insights that will help resolve some of the issues faced by vendors in driving market development.

Key Findings
- Mobile health (mHealth) can play a vital role in the Australian healthcare system by enhancing and improving communication between providers and patients. Better
managing and monitoring of patients paired with the empowering of consumers to take charge of their health are major benefits.
- In 2014, the Australian mHealth market generated revenue worth $ billion from the sales of mHealth applications (apps) and related services. The market is expected to grow at a compound annual growth rate (CAGR) of % from 2014 to 2019, with the final year market revenue estimated at $ billion.
- Australian government initiatives and an increased rate of smartphone penetration among healthcare professionals are driving mHealth growth in Australia. However, the biggest challenges for the mHealth market are insufficient regulatory oversight to control mHealth apps and services, and lack of a proven reimbursement model.
- Frost & Sullivan identified mental health, mPharmacy, and activity monitoring as the core markets with the greatest potential impact and growth opportunities in Australia for 2019. Within these markets, speciality care, long-term care, outpatient clinics, and ambulatory care centres will be the major healthcare settings that offer more lucrative opportunities to attract technology vendors and investors.

Table Of Contents

Analysis of the Mobile Health (mHealth) Market in Australia
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
CEO's Perspective
Scope and Segmentation
Key Questions This Study Will Answer
2. ANALYSIS OF THE EXTERNAL ENVIRONMENT

Analysis of the External Environment
Mega Trends Impacting Healthcare in Australia
Mega Trends Impacting Healthcare in Australia (continued)
Mega Trends Impacting Healthcare in Australia (continued)
Healthcare Trends Creating a Need for mHealth in Australia
Healthcare Trends Creating a Need for mHealth in Australia (continued)
Healthcare Trends Creating a Need for mHealth in Australia (continued)
3. THE RISE OF MOBILE HEALTH (MHEALTH)

The Rise of Mobile Health (mHealth)
Connected Health Industry Ecosystem
Emerging Telehealth Markets Globally
Increasing Use of Smartphones for Health Globally
However, mHealth Penetration and Market Development is Yet to Realize its Full Potential
Major Hurdles in Adoption and Market Development Globally
4. MHEALTH MARKET IN AUSTRALIA

mHealth Market in Australia
Market Definitions
Market Segmentation
Impact of the Regulatory Environment on mHealth
Impact of Technology on mHealth
Impact of Technology on mHealth (continued)
Key Market Drivers for mHealth in Australia
Key Drivers Explained
Key Drivers Explained (continued)
Key Market Restraints for mHealth in Australia
Key Restraints Explained
Key Restraints Explained (continued)
5. MHEALTH OPPORTUNITY ANALYSIS

mHealth Opportunity Analysis
Forecast Methodology and Assumptions
Opportunity Size
Revenue Forecast
Revenue Forecast Discussion
6. THE FROST and SULLIVAN TELEHEALTH MATRIXâ„¢

The Frost and Sullivan Telehealth Matrixâ„¢
The Frost and Sullivan Telehealth Matrixâ„¢
Telehealth Matrix™—Description
Telehealth Matrix™—Description (continued)
The Frost and Sullivan Telehealth Matrix™—Focus mHealth
The Frost and Sullivan Telehealth Matrix™—Focus mHealth Discussion
Emerging Opportunities in mHealth in Australia
Current State vs. Innovative Emerging Opportunities
7. MHEALTH CONSUMER TRENDS

mHealth Consumer Trends
Target Customers for mHealth
Consumers' Demand for Continuous Monitoring Sets the Stage for mHealth
Expected Impact of mHealth on Consumers
8. COMPETITIVE LANDSCAPE

Competitive Landscape
mHealth Market Value-Chain
mHealth Market Value Chain Discussion
Current Practices and Future Outlook
Emerging mHealth Business Models
Competitive Market Structure
Comparative Product Profiles of Leading Market Participants
Key Target Segments and Competitive Factors
9. COMPANY CASE STUDIES AND BUSINESS MODELS

Company Case Studies and Business Models
Vensa Health
Vensa Health (continued)
TeleMedicine Australia (TMA)
TeleMedicine Australia (TMA) (continued)
Addapp
Addapp (continued)
Reach Heath Promotion Innovations (REACH HPI)
REACH HPI (continued)
10. THE LAST WORD

The Last Word
The Last Word—3 Big Predictions
Last Word—Discussion
Last Word—Discussion (continued)
Last Word—Discussion (continued)
Legal Disclaimer
11. APPENDIX

Appendix
The Frost and Sullivan Telehealth Market Definition
The Frost and Sullivan Telehealth Market Definition (continued)
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
12. THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
The Frost and Sullivan Story
Value Proposition—Future of Your Company and Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy

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