Mobile Proximity and Location Based Advertising within Reach

  • October 2010
  • -
  • Mind Commerce Publishing

Overview:

Mobile location advertising has been discussed and executed for more than a decade - since the heady days of the ecommerce boom. Companies engaged in the discourse then included: E*Trade, Gap, Exxon, NTT DoCoMo, Dentsu, Active Sky, SmartRotuaari, and many more. Japan, Korea, Finland, and Belgium took the lead in commercial deployment, while United States advanced in incremental pilot testing. The distinction between proximity services and location services reside in the applied use. The services encompass a wide variety of retail industries including fashion, travel, banking, food and beverage, and services such as cobblers, dry cleaners, and auto.

This report presents location and proximity services that are successful and the companies behind the solutions.

In the report we target Tier 1 providers:

1. Mobile Ad Exchanges and Networks
2. Mobile Platform Developers
3. Mobile Content Providers
4. Mobile Ad Campaigns and Creators

Methodology

Companies are presented so that the audience may gain insight into the operational and financial levers of management. Activities that catapulted each company forward are highlighted in context of their business model.

Seasoned thought-leaders from within the executive teams of each company provide their expertise to detail a vivid picture of what it takes to succeed today and what technologies will provide unique value to the industry in 2012.

Companies Researched

• Acuity
• Acxiom
• Gloto
• iAD/Quattro
• Layar
• Mobile Dreams Factory
• mOcean
• NAVTEQ
• Ogilvy 360 Digital Insight
• Peer39
• Placecast
• V-Enable/ AdXchange

Audience:

• Mobile network service providers and wireless carriers
• Location determination and presence detection vendors
• Mobile marketing and advertising companies, brands, and media companies
• Value-added service application developers including location-based and location-enabled
• Cellular positioning (A-GPS and U-TDOA), RFID, and Bluetooth product and service suppliers

Table Of Contents

Table of Contents:

Overview 1
Methodology 6
Industry Map of Companies Researched 6
Layar 8
Ogilvy Digital Influence 11
Placecast 14
Mobile Dreams Factory 17
Gloto 19
Peer 39 23
Acxiom 27
Mobile Local Advertising Platform Providers 29
Mobile Local Advertising Networks and Exchanges 31
Industry Advertising Goals 32
Acuity 35
NAVTEQ 36
Apple iAD/Quattro 40
mOcean 42
JumpTap 44
Summary and What's Next 46

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers

Global Language Translation Software and Services Market

Global Language Translation Software and Services Market

  • $ 4 950
  • Industry report
  • November 2014
  • by Global Industry Analysts

This report analyzes the worldwide markets for Language Translation Software and Services in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, ...

Global Email Marketing Market

Global Email Marketing Market

  • $ 4 950
  • Industry report
  • November 2014
  • by Global Industry Analysts

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email. ...

Global Online Advertising Market

Global Online Advertising Market

  • $ 4 950
  • Industry report
  • September 2014
  • by Global Industry Analysts

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics ...

Global Prebiotics Market

November 2014 $ 4 500

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.