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Malaysian Banking Services Customer Experience Management 

  • July 2015
  • -
  • Frost & Sullivan
  • -
  • 93 pages

Summary

Table of Contents

Malaysian Banking Services Customer Experience Management : Benchmarking the Industry Excellence in Delivering Superior Customer Experience

In this first Customer Experience Management report for Malaysia’s Retail Banking industry, Frost & Sullivan explores the relationship of the experiences provided by banks for its customers We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points

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