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Communications service providers (CSPs) could capture at least 15% of the USD9.4 billion worldwide mobile identity management (IdM) market by 2020. This report identifies key market verticals that CSPs should target, the optimal platform approach and business model, and explains how IdM can help CSPs to strongly assert themselves in the digital economy value chain.

Table Of Contents

The Identity management in the digital economy: market drivers and opportunities for mobile CSPs

Table of contents


About this report


Executive summary


Executive summary


CSPs are well-positioned to monetise mobile IdM, but may lose this opportunity if they delay market entry


An overall market view helps CSPs to identify IdM market opportunities and determine the optimal approach and business model


Recommendations


IdM market overview and business drivers


Identity management is gaining importance because of the rapid growth of mobile devices and services in the new digital economy


OTT players and digital ecosystem providers lead CSPs in the control and management of consumer identities


Drivers and inhibitors of IdM for CSPsandnbsp;


CSPs must focus on key mobile services, a cross-vertical platform and user control to succeed in the crowded IdM market


Mobile IdMandnbsp;digital economy opportunities for CSPs


CSPs' mobile IdM monetisation opportunities lie in the digital services that require high security and real-time authentication


CSPs should target egovernment, m-banking, enterprise and IoT/M2M markets with secure, real-time authentication mobile IdM services


The mobile IdM services market will reach USD9.4 billion in 2020, but we estimate only 15% will be addressed by CSPs


A cross-vertical IdM platform from CSPs is required to capture mobile IdM service revenue from multiple high-ARPU market verticals


Mobile identification for financial services is a better opportunity for CSPs than the crowded mobile marketing market


Key IdM business models and case studies


CSPs can enter the IdM market by applying one of two models to their business strategies


Online banking and government services are major drivers of ‘Mobile ID' in Estonia and Finland, but a rich ecosystem of services is also needed


ATandamp;T offers a device-based cloud IdM service for enterprises to secure access to customer and employee services


Deutsche Telekom builds a federated identity and SSO solution for its digital services and self-care ecosystem to improve customer experience


Payfone and Early Warning Services partnership helps US banks to authenticate app users in real-time and prevent fraud using CSPs' ID data


Verizon's PrecisionID drives its targeted mobile advertising offer -Precision Market Insights (PMI) - using 'supercookies


Appendix


About the authors andandnbsp;Analysys Mason

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