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I&R - The Cloud Computing Market Report 2015

  • August 2015
  • -
  • Investment and Research
  • -
  • 175 pages

Technology is continuously evolving and transforming business processes. From the era of mainframe computing to current virtualised platforms, information technology (IT) is an essential component of the enterprise landscape without which businesses cannot hope to succeed. The enterprise software market will be worth more than US$290 billion worldwide and business IT spending is forecast to reach US$750 billion by 2020.

Cloud computing is in a period of realisation from speculation and hype to widespread adoption by the ICT community. Investment & Research’s report studies the wide ranging questions frequently asked by the IT and communications industries and examines the disciplines required to implement enterprise and commercial cloud computing solutions. The report includes case studies of all the major players in the industry and analysis of their business model for the future.

The report on the global cloud computing market analyses the worldwide consumer market, outlines the current technological advancements and offers predictions on future developments. The report interprets the commercial implications of variations in the cloud model across all critical world markets, outlining the major themes followed by both incumbent and incoming operators.

Who needs to read this report?

- Cloud computing service providers
- Data centre owners
- Mobile network operators
- MVNOs
- Software developers
- Unified communications service providers
- Telecommunications equipment vendors
- IT managers
- IT equipment vendors

Why you should buy The Global Cloud Computing Market 2015

- 175 pages of comprehensive analysis
- 121 tables, charts, and graphs quantifying the market in detail
- Global Cloud Computing market forecasts between 2015 and 2020
- Outlooks for selected Cloud Computing markets including:

- US
- India
- Malaysia
- Australia
- Brazil
- Nigeria
- Kazakhstan

- A SWOT analysis that examines the cloud computing market
- 7 key companies identified and profiled operating within the cloud computing market, including 2015 market share information.

You can order this report today and discover the latest market trends and uncover sources of future market growth for the cloud computing industry and gain an understanding of how to tap into the potential of this market by ordering The Global Cloud Computing Market 2015.

Table Of Contents

IandR - The Cloud Computing Market Report 2015
Executive Summary 18
Aim and Scope of the Report 21
Benefits of the Report 21
Intended Audience 21
Report Contributors 22
Methodology 22
Introduction to the Cloud Computing Market 24
The Role of Cloud Services in Business 24
Business Problems With Traditional IT 24
Table 1 Challenges of Traditional IT Departments 24
The Emergence of the Cloud 25
Harnessing Computational Power 25
Grid Computing 25
Figure 1 Grid Computing 26
Utility Computing 26
Table 2 Utility Computing - Services Provided 26
Virtualisation 27
Table 3 Types of Virtualisation 27
Service Oriented Architecture 28
Autonomic Computing 28
Figure 2 Autonomic Computing 28
Defining the Cloud 29
Table 4 Essential Characteristics of a Cloud Service as defined by the NIST 29
Cloud Computing Architecture 30
Figure 3 Cloud Computing Model 30
Types of Cloud Computing Services 31
Figure 4 Cloud Computing Stacks 31
Software as a Service 32
Table 5 SaaS Characteristics 32
Platform as a Service 32
Table6 PaaS Characteristics 33
Infrastructure as a Service 33
Table 7 IaaS Characteristics 33
Cloud Deployment Models 33
Figure 5 Cloud Deployment Models 34
Table 8 Cloud Deployment Models 35
Global SWOT of Industry 36
Strengths 37
Shared computer resources 37
Cost savings 37
No licensing 37
Reduced reliance on external consultants 37
Mobility 37
Weaknesses 37
Legacy systems 37
User attitude and control 38
Global economy 38
Opportunities 38
Agility and flexibility 38
Growth in cloud services 38
Consolidation in legal and regulatory environment 38
Threats 38
In house IT Personnel 38
Data Protection 39
eDiscovery 39
Security 39
The Enterprise Approach to Cloud 40
Benefits of Cloud Computing 40
A Flexible and Dynamic Infrastructure 40
Table 9 Cloud Benefits: Elasticity, Self-Service and Agility 40
Focusing on Core Competencies 41
Driving Innovation 41
Chart 1 Current IT Spending 2014 41
Expanding Collaboration 42
Mobile Computing 42
Figure 6 IBM Survey on Mobile Software Application Development 42
Chart 2 IBM Survey - Cloud Computing Expectations of IT Developers 43
Lowering Costs 43
Table 10 IBM Research Case Study 44
Variability 44
Figure 7 Traffic Variability - Unpredictable vs. Predictable 44
Shifting from a CapEx to an OpEx Model 45
Figure 8 Capacity vs. Demand Curves 45
Faster Path to Market 46
Figure 9 Time to Market - Traditional vs. Cloud Services 46
Cloud Drivers and Enablers for SMBs 47
Figure 10: SMB Business Value Drivers and Enablers 47
Limitations of Cloud Infrastructures 47
Figure 11 What are your main concerns around adopting cloud services for your business? 48
Data Loss 48
Chart 3 Data Loss Incidents by Breach Type 49
Data Theft 49
Data Corruption 50
Figure 12 Amazon EC2 Structure 50
Figure 13 Amazon EC2 EBS RDS Link 51
SLA and Quality of Service 52
Legal Compliance 52
UK Case Study: Data Protection 53
Table 11 Zurich Insurance Case Study 53
US Case Study: Security Breach 53
Table 12 Epsilon Case Study 54
Encryption Limitation 55
Customer Identification 55
Physical Security 55
Vis Major 56
Vendor Lock-In 56
A Delicate Balance 56
Figure 14 Reasons for Using Cloud Services 57
Using the Right Cloud Service 57
Table 13 Cloud Challenges 58
Software as a Service 58
Table 14 When to consider SaaS 59
Platform as a Service 59
Table 15 When to consider PaaS 59
Infrastructure as a Service 60
Table 16 When to consider IaaS 60
Cloud Deployment 61
Table 17 Public Cloud vs. Private Cloud Workload Considerations 61
Management Policies 62
Figure 15 Cloud Policies and Procedures 62
Scrutinising SLAs 63
Table 18 SLA Metrics 63
Figure 16 SLA Risk Areas 64
Weighing the Balance 64
Trends in Cloud Computing 65
The Public Cloud Model 65
Figure 17 Public Cloud Use 65
The Private Cloud Model 66
Figure 18 Conditions for Private Cloud 66
Virtualisation Paves the Way to a Private Cloud 67
Figure 19 Virtualisation Advantages 67
Integration 68
Figure 20 Integration of Computing and Storage Platforms 68
Automation and Self-Service Delivery 68
Transition 69
Figure 21 Transition Phases from Virtualisation to Private Cloud 69
SMBs: Building the Business Case for Private Clouds 69
Figure 22 Private Cloud Use 70
Advantages of a Private Cloud 70
Figure 23 Improved Hardware Optimisation 71
Table 19 Public Cloud vs. Private Cloud 72
Private Cloud Challenges 72
Figure 24 Private Cloud Challenges 73
Hybrid Clouds 73
Table 20 Hybrid Model 74
Test and Development 74
Flexibility and Scalability 74
SaaS Provisioning 74
Security and Compliance 75
Interoperability Issues 75
The Emergence of Cloud Aggregators 75
Cloud Adoption 76
Chart 4 Companies' Position in Relation to Cloud Computing March 2011 76
SMBs and Start-Ups 77
US SMBs 77
Chart 5 US SMBs using SaaS 2011 78
Chart 6 US SMB Market in Cloud Services 2011 - 2020 78
European SMBs 79
Chart 7 European SMBs Adoption of Cloud Services 2014 79
Organisations in Emerging Markets (BRIC) 80
Chart 8 Number of SMBs in BRIC Countries 81
Drivers and Restraints of the Cloud Computing Market 82
Drivers 82
Cloud and Security. 82
Dealing with data loss. 82
Reliability 83
Connectivity and open access 83
Security and Privacy 83
Interoperability 83
Economic Value 83
Restraints 84
Cloud outages. 84
Political Issues Due to Global Boundaries 84
The Market for Cloud Services 85
Chart 9 Global Cloud Services Market Forecast 2011 - 2020 85
The Regional Markets 85
Chart 10 Cloud Services Market Share by Region 2014 86
Chart 11 Regional Markets for Cloud Services 2011-2020 86
The Cloud Services Submarket 87
Chart 12 Cloud Submarket Forecast 2011 - 2020 87
Chart 13 Cloud Submarkets Market Share Forecast 2015 and 2020 88
The SaaS Market 88
Chart 14 Global SaaS Market Forecast 2011 - 2020 89
The SaaS Market by Region 89
Chart 15 Regional SaaS Market Forecast 2011 - 2016 90
Table 21 SaaS Regional CAGR 90
Asia-Pacific SaaS Market 91
Chart 16 SaaS Market Forecast in Selected Asia Pacific Countries 2011 -2020 91
Table 22 APAC SaaS Market CAGR 91
European SaaS Market 92
Chart 17 SaaS Market Revenue Projections in Selected European Countries 2011 -2020 92
Table 23 European SaaS Market CAGR 92
The SaaS Market by Applications 93
Chart 18 SaaS Application Submarket CAGR 93
Table 24 SaaS Submarket CAGR 94
Customer Relationship Management 94
Chart 19 Global CRM Market 2011 in Billions USD 95
Table 25 CRM SaaS Advantages vs. Disadvantages 95
Enterprise Resource Planning 96
Figure 25 Willingness to Consider ERP Deployment Options 96
Supply Chain Management 97
Table 26 Global SCM SaaS CAGR 97
Chart 20 Global SCM SaaS CAGR 98
Table 27 SCM SaaS Growth Areas 98
The PaaS Market 99
Chart 21 Global PaaS Market Revenue Forecast 2011 - 2020 99
Table 28 PaaS Services 100
Chart 22 Regional PaaS Market Forecasts 2011 - 2020 100
Cloud Security Market 101
Chart 23 Cloud-based Security Service s Market Forecast 2011 - 2020 101
The Infrastructure as a Service Market 102
Chart 24 Global IaaS Market Forecast 2011 - 2020 102
Chart 25 Regional IaaS Market Forecast 2011 - 2020 103
Chart 26 Global IaaS Submarket Forecast 2011 - 2020 104
Table 29 IaaS Submarket CAGR 2015 - 2020 104
Cloud Computing Country and Industry Trends and Developments 105
Country Trends 105
India's Cloud Computing Market Potential 105
Chart 27 India Cloud Computing Forecasts, 2012-2020 105
Data Centre Investment Reinforces Positive Outlook 107
Investments Driving Malaysia's Data Centre Hub Potential 107
Chart 28 Malaysia Cloud Forecasts, 2012-2020 108
Cloud Computing Opportunity in Indonesia 109
Chart 29 Indonesia Cloud Computing Spending 2012-2020 110
Consolidation in Australia's Fragmented IT Sector 111
Chart 30 Australia Cloud Computing Market Forecasts 2012-2020 111
Ireland's Cancelled Cloud Plan Costs Public Sector 112
Chart 31 G-Cloud UK: Spending By Service Type (GBP '000) 113
Brazil Cloud Computing Gains Traction With SMEs 114
Chart 32 Brazil IT Services Sales 2012-2020 (US$mn) 115
Rising Value of Datacentres 115
Chart 33 US Cloud Computing Forecasts 2012-2020 - Cloud Seeding Datacentre Growth 116
Cloud Computing Reaching Nigeria 117
Chart 34 Nigeria Broadband Penetration Rates (%) 118
Russian SMEs Vital To Cloud Strategy 118
Chart 35 Russia Cloud computing forecast 2012-2020 119
Kazakhstan's Government Policy Opening Opportunities in the IT Market 120
Chart 36 Kazakhstan ICT Market (KZTmn) 120
Company Trends and Development 121
NTT Invests In Thai Data Centre 121
Chart 37 Thai Cloud Computing Forecasts to 2017 122
STC-Cisco Data Centres Cater to Saudi Arabia's Maturing ICT Market 123
Chart 38 Saudi Arabia IP Data Traffic By Type Forecast (PB/month), 2013-2018 123
Bull Charges into Telecare Sector 124
Chart 39 IT Services And Healthcare Spending Trends 125
Alibaba's US Cloud Launch Tinged by Cybersecurity Worries 126
Chart 40 US Cloud Spending Forecasts, 2013-2019 127
CenturyLink Cloud Strategy Expected to Pay Off 128
Aliyun to Benefit from UAE's Smart City IT Initiatives 129
Chart 41 Forecast IT Market Spend (USDmn) By Market 130
China's Lenovo Faces Obstacles to Enterprise Cloud Strategy 131
Chart 42 Average Internet Speeds By Region (Mbps), 2013 131
Australia Growing Significance for Global Cloud Players 132
Chart 43 Telstra NAS Revenues By Type (AUDmn) 133
CloudCentral Signs On New Partners 135
Dimension Data Launches Private Cloud Service 135
Mobily Signs Cloud Service Licensing Agreement 135
Pamoja Hosts Cloud Platform At East Africa Data Centre 135
Market Overview 136
Competitive Landscape 136
Chart 44 Cloud Infrastructure Market Share Trend 2012-2013 136
Company Profiles 138
Understanding the Provider Landscape 138
The Spectrum of Cloud Solutions 138
Mega Vendors 138
Chart 45 Cloud Service Vendors - Market Penetration 139
Amazon Web Services 139
Table 30 AWS Cloud Offerings 140
Chart 46 Amazon Total and AWS Revenues 2011 and 2014 141
RackSpace 141
Table 31 RackSpace Cloud Offerings 141
Chart 47 RackSpace Total and Cloud Services Revenues 2011 - 2014 142
Table 32 OpenStack Components 143
Microsoft Windows Azure 143
Figure 26 Microsoft Windows Azure Platform 143
Figure 27 Microsoft Cloud Offerings 144
IBM 144
Figure 28 IBM Strategic Cloud Acquisitions 145
Table 33 IBM Cloud Offerings 146
Cloud Software and Application Vendors 147
Table 34 Popular Cloud Software and Application Vendors 147
Salesforce 148
Chart 48 Salesforce Revenue 2010 -2014 149
CRM Market Leaders 149
Chart 49 CRM SaaS Market Leaders 2014 150
ERP Market Leaders 150
Chart 50 ERP SaaS Market Leaders 2014 151
SCM Market Leaders 151
Chart 51 SCM SaaS Market Leaders 2014 151
Cloud Platform Vendors 152
Table 35 Popular Cloud Platform Vendors 2014 152
Cloud Foundry 154
Cloud Infrastructure Vendors 154
Figure 29 Market Players in IaaS 154
Table 36 Popular Cloud Infrastructure Vendors 2014 155
Figure 30 Leading IaaS Vendors, Emerging Players and Innovators 2011 156
Interxion 157
Cloud Storage Vendors 157
Table 37 Popular Cloud Storage Vendors 2014 157
Cloud Security Vendors 159
Table 38 Popular Cloud Security Vendors 2014 159
Ping Identity 161
Figure 31 PingConnect 161
Cloud Provider Trends 163
Demand Outweighs Supply 163
Early Consolidation vs. the Proliferation of New Entrants 163
The Rise of Open Source Cloud Computing Solutions 163
Conclusions 164
Evolution of IT Outsourcing Solutions 164
Market Response and the Birth of the Cloud 165
Changing IT Professional Skills 165
Cloud Computing as an IT Catalyst 165
Table 39 Chromebook vs. Office 365 166
The Environmental Impact of Cloud Computing 166
Major Findings of the Report 166
Glossary Of Terms 168
Methodology 171
How We Generate Our Industry Forecasts 171
Disclaimer 171
Appendix A 172
Appendix B 173

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