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Japan B2C E-Commerce Sales Forecasts: 2015 to 2018

  • July 2015
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 26 pages

Japan to Maintain Moderate Growth Rate, Trails Regional Leader China

Cited by major primary research sources as the fourth biggest and also fourth most attractive B2C E-Commerce market worldwide, Japan is expected to trail China in the Asia-Pacific region in terms of B2C E-Commerce rankings, until 2018. Compared to other global market competitors, Japan is projected to rank between 4th and 7th in annual growth rate predicted for B2C E-Commerce sales from 2015 to 2018, of the top 8 markets, suggesting that China, the UK and the United States will continue to outpace Japan in sales until 2018.

While forecasts for B2C E-Commerce sales and growth values vary among primary research sources, B2C E-Commerce in Japan is forecasted to increase its share of total retail sales, though experiencing a small, fractional loss on share of global B2C E-Commerce sales, similar to that of most other top B2C E-Commerce markets, minus China.

Prominent trends observed among online shoppers in Japan include mobile shopping, with approximately one-third of smartphone users reportedly purchasing products online via their mobile devices as of 2014. The most popular purchased products included “Groceries”, “Fashion and Apparel”, “Books” and “Services”, each purchased by over half of online shoppers. Pure play online retailers were by far the most popular online shopping destinations in Japan, including major players like Amazon, Rakuten Ichiba, and Yahoo! Shopping.

Table Of Contents

Japan B2C E-Commerce Sales Forecasts: 2015 to 2018
1. Management Summary

2. Market Overview and International Comparisons
- B2C E-Commerce Market Overview and International Comparisons, June 2015
- Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f and 2018f
- CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f - 2018f
- B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f and 2018f
- B2C E-Commerce Sales, in USD billion, and Share of Total Retail in the Respective Country, in %, by China, Japan and South Korea, 2014 and 2019f

3. Overview of B2C E-Commerce Sales and Shares Forecasts
- Overview of B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
- B2C E-Commerce Share of Total Retail Sales, Comparative Estimates and Forecasts, 2013 - 2019f
- Share of Global B2C E-Commerce Sales, in %, 2015f and 2018f

4. B2C E-Commerce Sales Forecasts
- B2C E-Commerce Sales, in JPY trillion, and in % Year-on-Year Change, 2012 - 2018f
- B2C E-Commerce Sales, in USD billion, 2009, 2014 and 2019f
- B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
- B2C E-Commerce Sales, in USD billion, 2013 and 2018f
- B2C E-Commerce Sales, in USD billion, 2013 and 2018f


Companies Mentioned
Amazon, Rakuten Ichiba, Yahoo! Shopping

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