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Consumer and Market Insights: Meat Market in South Korea

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 56 pages

Summary
The Consumer and Market Insights: Meat Market in South Korea report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Steady rise in GDP per capita to boost consumer spending in South Korea. The South Korean market is fragmented with many players.

- The Meat market in South Korea is forecast to register higher growth in value terms at a higher CAGR of 5.1% during 2014-2019.

- The Fresh Meat (Counter) category was the leading category by value consumption with 57.1% of the market share in 2014. However, the Ambient Meat category is forecast to register the fastest CAGR of 6.6% in local currency terms, during 2014-2019

- Hypermarkets and Supermarkets was the leading distribution channel in the South Korean Meat market and it accounted for 68.0% of Meat distribution in 2014.

- Tray was the most commonly used container type accounting for 50.0% of the market share in 2014.

Synopsis
The report on the Meat sector in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged-Processed, Chilled Raw Packaged meat- Whole Cuts , Cooked Meats-Processed, Cooked Meats-Counter, Fresh Meat(Counter) and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence Meat consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Meat consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in South Korea
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the South Korea Meat market
- Historical and projected consumption in the South Korea Meat market
- Degree of trade up/down-trade in the South Korea Meat market
- Market volume of South Korea Meat by category
- Historical and project market value of South Korea Meat by category
- Winners and losers in the South Korea Meat market
- Average category level pricing in the South Korea Meat market
- Segment share of the category and change in market share in the South Korea Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the South Korea food market
- Leading distribution channels in the South Korea Meat market
- Leading distribution channels by category in the South Korea Meat market

Packaging
- South Korea Meat market by type of packaging
- South Korea Meat market by type of packaging closure/outer
- South Korea Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the South Korea Meat market
- Private label performance compare to national brands in the South Korea Meat market
- Leading brands in the South Korea Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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