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Traditional network architecture is very complex and has some serious concerns like loss of data, static traffic flow, and increased latency rate. On the other side, software-defined networking (SDN) is dynamic in nature, provides increased network flexibility, and assists network providers in decreasing latency rate. Another big challenge faced by most of the network providers is how to connect the large data centers, because traditional networks do not support the dynamic requirements of server virtualization. SDN serves every business need related to networking such as centralized and distributed network architecture in local area networks (LAN), wide area networks (WAN), and in data centers.

SDN is creating efficient and effective networking environment in almost each industry vertical, but telecom and IT, and cloud services providers are the heavy adopters of it. In SDN architecture, any number of applications can be served by services providers and improve customer satisfaction. SDN architecture eliminates multiple layer architecture required by traditional network architecture by decoupling the control layer and provides virtualized control from a remote location. By using SDN applications, service providers can use proper bandwidth management in order to provide better browsing experience to end users.

The major restraints of this market are the security issues related to data transfer and lack of industry standard for SDN.

There are various assumptions that we have taken into consideration for market sizing and forecasting exercise. Few of global assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways –
1. This report segments the market into solutions, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisition and venture capital funding. Besides, there are company profiles of 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Software Defined Networking Market and Network Function Virtualization by Solution, Service, End User - Global Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
1.7 KEY TAKEAWAYS 18
2 RESEARCH METHODOLOGY 19
2.1 MARKET SIZE ESTIMATION 20
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.2.1 DATA FROM SECONDARY SOURCES 24
2.2.2 DATA FROM PRIMARY SOURCES 24
2.2.2.1 Key industry insights 25
2.2.3 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SDN AND NFV MARKET 33
4.2 BUSINESS, APPLICATIONS AND CLOUD ORCHESTRATION 33
4.3 PATH COMPUTATION ELEMENT (PCE) 34
4.4 OPENFLOW 34
4.5 SDN AND NFV MARKET: TOP THREE TECHNOLOGY SEGMENTS 35
4.6 SDN AND NFV MARKET: TOP THREE REGIONS VS VERTICALS 35
4.7 SDN AND NFV MARKET, BY REGION 36
4.8 LIFE CYCLE ANALYSIS, BY REGION 36
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 MARKET SEGMENTATION 38
5.2.1 BY SOLUTION 38
5.3 MARKET DYNAMICS 40
5.3.1 DRIVERS 41
5.3.1.1 Rising need for mobility 41
5.3.1.2 Surging cloud services 41
5.3.1.3 Varying traffic patterns and increasing complexity of networks 41
5.3.1.4 Data center consolidation and server virtualization 42
5.3.2 RESTRAINTS 42
5.3.2.1 Privacy and security issues 42
5.3.2.2 Limited knowledge among enterprise end users 42
5.3.3 OPPORTUNITIES 42
5.3.3.1 Increasing SDN infrastructure vendors and Value-Added Resellers (VARs) 42
5.3.3.2 Technological advancements 43
5.3.3.3 Increased adoption of private clouds 43
5.3.3.4 Innovative services offered telecom operators 43
5.3.4 CHALLENGES 43
5.3.4.1 Lack of governance and standardization 43
5.3.4.2 Managing traditional technology and surviving SDN hype cycle 43
5.4 SDN ECOSYSTEM 44
6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 TECHNOLOGIES AND PLATFORMS 45
6.2.1 RECENT TRENDS 45
6.2.2 DEEP PACKET INSPECTION (DPI) 45
6.2.3 GEOGRAPHIC LOAD BALANCING 45
6.2.4 POWER MANAGEMENT 46
6.2.5 CLOUD MANAGEMENT 46
6.2.6 SOFTWARE APPLICATIONS 47
6.3 STANDARDS 48
6.3.1 DATA CENTER BRIDGING (DCB) 48
6.3.1.1 Priority Flow Control (PFC) 802.1Qbb 48
6.3.1.2 Congestion management (802.1Qau) 48
6.3.1.3 Bandwidth management (802.1Qaz) 48
6.3.1.4 Data Center Bridging Exchange (DCBX) 48
6.3.2 FIBER CHANNEL OVER ETHERNET (FCOE) 49
6.3.3 NETWORK VIRTUALIZATION USING GENERIC ROUTING ENCAPSULATION (NVGRE) 49
6.3.4 SHORTEST PATH BRIDGING (SPB) 49
6.3.5 TRANSPARENT INTERCONNECTION OF LOTS OF LINKS (TRILL) 49
6.3.6 VIRTUAL ETHERNET PORT AGGREGATOR (VEPA) 49
6.3.7 MULTIPROTOCOL LABEL SWITCHING (MPLS) 49
6.3.8 VIRTUAL EXTENSIBLE LOCAL AREA NETWORK (VXLAN) 49
6.4 BUSINESS MODEL 50
6.4.1 BUSINESS MODEL: NOW 50

6.4.1.1 Manual process-driven approach 50
6.4.1.2 Network functionality at a virtual layer 50
6.4.1.3 Device centricity 50
6.4.1.4 OpenFlow-driven approach 50
6.4.1.5 Critical success factors 51
6.4.2 BUSINESS MODEL: IN THE FUTURE 51
6.4.2.1 Enterprise data center networks approach 51
6.4.2.2 Hyper-scale cloud networking 51
6.4.2.3 SDN, a function of software development 52
6.4.2.4 Collaboration with virtual networking frameworks 52
6.4.2.5 Virtual networking leadership 52
6.5 SDN-ADOPTION FACTORS 52
6.5.1 ACADEMIA AND OPEN SOURCE COMMUNITIES 52
6.5.1.1 OpenDaylight 53
6.5.1.2 OpenContrail 53
6.5.1.3 Open Network Operating System (ONOS) 53
6.5.1.4 Floodlight 53
6.5.1.5 NodeFlow 53
6.5.1.6 Mininet 53
6.5.1.7 Snabb Switch 53
6.5.1.8 OpenvSwitch 53
6.5.1.9 Pantou 53
6.5.1.10 NOX 54
6.5.1.11 POX 54
6.5.1.12 Jaxon 54
6.5.1.13 RouteFlow 54
6.5.1.14 FlowVisor 54
6.5.1.15 FlowScale 54
6.5.2 EARLY STANDARDIZATION 54
6.5.3 SDN IS A COMPLETE SOLUTION, NOT JUST A HARDWARE 55
6.5.4 SDN OVERCOMES THE “RIP AND REPLACE” STRATEGY 55
6.5.5 ROLE OF VAR 55
6.6 TECHNOLOGY AND MARKET ROADMAP 56
6.6.1 INEVITABILITY OF SDN 56
6.6.2 FUNCTIONALITY TO OPENFLOW CONTROLLERS 56
6.6.3 REVOLUTIONIZING NETWORK UTILIZATION 56
6.6.4 TRANSITIONING FOR COMPETITIVE ADVANTAGE 56
6.6.5 ENTERPRISE COMMERCIALIZATION 57

7 SDN AND NFV MARKET ANALYSIS, BY SOLUTION 58
7.1 INTRODUCTION 59
7.2 SECURITY TECHNOLOGIES 60
7.3 SWITCHES 62
7.4 SDN APPLICATION PLATFORM AND CONTROLLER 64
7.5 SOFTWARE-DEFINED STORAGE (SDS) PLATFORMS 66
7.6 ROUTERS 68
8 SDN AND NFV MARKET ANALYSIS, BY SERVICE 70
8.1 INTRODUCTION 71
8.2 CONSULTING AND INTEGRATION 72
8.3 SUPPORT AND MAINTENANCE 74
8.4 NETWORK SECURITY AND ANALYTICS 75
8.5 OTHER PROFESSIONAL SERVICES 77
9 SDN AND NFV MARKET ANALYSIS, BY END USER 79
9.1 INTRODUCTION 80
9.2 CLOUD SERVICE PROVIDERS 81
9.3 TELECOMMUNICATION SERVICE PROVIDERS 81
9.4 ENTERPRISES 82
10 SDN AND NFV MARKET ANALYSIS, BY ORGANIZATION SIZE 83
10.1 INTRODUCTION 84
10.2 SMALL AND MEDIUM BUSINESSES (SMBS) 85
10.3 LARGE ENTERPRISES 85
11 SDN AND NFV MARKET ANALYSIS, BY VERTICAL 87
11.1 INTRODUCTION 88
11.2 ACADEMIA AND RESEARCH 89
11.3 BFSI. 89
11.4 CONSUMER GOODS AND RETAIL 90
11.5 GOVERNMENT AND DEFENSE 91
11.6 MANUFACTURING 91
11.7 TELECOM AND IT 92
11.8 OTHER VERTICALS 92
12 GEOGRAPHIC ANALYSIS 94
12.1 INTRODUCTION 95
12.2 NORTH AMERICA 98
12.3 EUROPE 101
12.4 ASIA-PACIFIC 104
12.5 MIDDLE EAST AND AFRICA 108
12.6 LATIN AMERICA 110
13 COMPETITIVE LANDSCAPE 113
13.1 OVERVIEW 113
13.2 SDN AND NFV MARKET EVALUATION FRAMEWORK 114
13.3 COMPETITIVE SITUATION AND TRENDS 115
13.3.1 NEW PRODUCT LAUNCHES 115
13.3.2 MERGERS AND ACQUISITIONS 117
13.3.3 PARTNERSHIPS AND COLLABORATIONS 120
13.3.4 PRODUCT UPGRADATIONS 121
14 COMPANY PROFILES 122
(Overview, Products and Services, Strategies and Insights, Developments and MnM View)*
14.1 INTRODUCTION 122
14.2 CISCO SYSTEMS, INC. 123
14.3 HEWLETT-PACKARD 127
14.4 INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM) 131
14.5 INTEL CORPORATION 135
14.6 JUNIPER NETWORKS 139
14.7 NEC CORPORATION 143
14.8 DELL INC. 147
14.9 PICA8, INC. 149
14.10 PLEXXI, INC. 151
14.11 BIG SWITCH NETWORKS, INC. 154
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX 156
15.1 INDUSTRY EXPERTS 156
15.2 DISCUSSION GUIDE 157
15.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 162
15.4 AVAILABLE CUSTOMIZATIONS 163
15.5 RELATED REPORTS 164


LIST OF TABLES

TABLE 1 GLOBAL SDN AND NFV MARKET SIZE, 2013-2020 (USD MILLION) 28
TABLE 2 SDN AND NFV MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 60
TABLE 3 SECURITY TECHNOLOGIES: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 60
TABLE 4 SECURITY TECHNOLOGIES: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 61
TABLE 5 SECURITY TECHNOLOGIES: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 61
TABLE 6 SECURITY TECHNOLOGIES: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 7 SWITCHES: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 62
TABLE 8 SWITCHES: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 63
TABLE 9 SWITCHES: SDN AND NFV MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 63
TABLE 10 SWITCHES: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 64
TABLE 11 SDN APPLICATION PLATFORM AND CONTROLLER: SDN AND NFV MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 64
TABLE 12 SDN APPLICATION PLATFORM AND CONTROLLER: SDN AND NFV MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 65
TABLE 13 SDN APPLICATION PLATFORM AND CONTROLLER: SDN AND NFV MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 65
TABLE 14 SDN APPLICATION PLATFORM AND CONTROLLER: SDN AND NFV MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 66
TABLE 15 SDS PLATFORM: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 66
TABLE 16 SDS PLATFORM: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 67
TABLE 17 SDS PLATFORM: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 67
TABLE 18 SDS PLATFORM: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 67
TABLE 19 ROUTER: SDN AND NFV MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 68
TABLE 20 ROUTER: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 68
TABLE 21 ROUTER: SDN AND NFV MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 69
TABLE 22 ROUTER: SDN AND NFV MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 23 SDN AND NFV MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 72
TABLE 24 CONSULTING AND INTEGRATION: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 72
TABLE 25 CONSULTING AND INTEGRATION: SDN AND NFV MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 73
TABLE 26 CONSULTING AND INTEGRATION: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 27 SUPPORT AND MAINTENANCE: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 74
TABLE 28 SUPPORT AND MAINTENANCE: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 74
TABLE 29 SUPPORT AND MAINTENANCE: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 75
TABLE 30 SUPPORT AND MAINTENANCE: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 75
TABLE 31 SUPPORT AND MAINTENANCE: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 76
TABLE 32 SUPPORT AND MAINTENANCE: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 76
TABLE 33 OTHER PROFESSIONAL: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 77
TABLE 34 OTHER PROFESSIONAL: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 77
TABLE 35 OTHER PROFESSIONAL: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 78
TABLE 36 SDN AND NFV MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 80
TABLE 37 CLOUD SERVICE PROVIDERS: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 81
TABLE 38 TELECOMMUNICATION SERVICE PROVIDERS: SDN AND NFV MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 82
TABLE 39 ENTERPRISES: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 82
TABLE 40 SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 84
TABLE 41 SMBS: SDN AND NFV MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 85
TABLE 42 LARGE ENTERPRISES: LARGE ENTERPRISES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 86
TABLE 43 SDN AND NFV MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 88
TABLE 44 ACADEMIA AND RESEARCH: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 89
TABLE 45 BFSI: SDN AND NFV MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 90
TABLE 46 CONSUMER GOODS AND RETAIL: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 90
TABLE 47 GOVERNMENT AND DEFENSE: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 91
TABLE 48 MANUFACTURING: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 91
TABLE 49 TELECOM AND IT: SDN AND NFV MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 92
TABLE 50 OTHERS: SDN AND NFV MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 93
TABLE 51 SDN AND NFV MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 97
TABLE 52 NORTH AMERICA: SDN AND NFV MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 100
TABLE 53 NORTH AMERICA: SDN AND NFV MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 100
TABLE 54 NORTH AMERICA: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 100
TABLE 55 NORTH AMERICA: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 101
TABLE 56 NORTH AMERICA: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 101
TABLE 57 EUROPE: SDN AND NFV MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 102
TABLE 58 EUROPE: SDN AND NFV MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 102
TABLE 59 EUROPE: SDN AND NFV MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 103
TABLE 60 EUROPE: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 103
TABLE 61 EUROPE: SDN AND NFV MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 103
TABLE 62 ASIA-PACIFIC: SDN AND NFV MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 106
TABLE 63 ASIA-PACIFIC: SDN AND NFV MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 106
TABLE 64 ASIA-PACIFIC: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 107
TABLE 65 ASIA-PACIFIC: SDN AND NFV MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 107
TABLE 66 ASIA-PACIFIC: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 107
TABLE 67 MIDDLE EAST AND AFRICA: SDN AND NFV MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 108
TABLE 68 MIDDLE EAST AND AFRICA: SDN AND NFV MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 108
TABLE 69 MIDDLE EAST AND AFRICA: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 109
TABLE 70 MIDDLE EAST AND AFRICA: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 109
TABLE 71 MIDDLE EAST AND AFRICA: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 110
TABLE 72 LATIN AMERICA: SDN AND NFV MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 111
TABLE 73 LATIN AMERICA: SDN AND NFV MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 111
TABLE 74 LATIN AMERICA: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 111
TABLE 75 LATIN AMERICA: SDN AND NFV MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 112
TABLE 76 LATIN AMERICA: SDN AND NFV MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 112
TABLE 77 NEW PRODUCT LAUNCHES, 2012-2015 115
TABLE 78 MERGERS AND ACQUISITIONS, 2012-2015 117
TABLE 79 PARTNERSHIPS AND COLLABORATIONS, 2012-2014 120
TABLE 80 PRODUCT UPGRADATIONS, 2012-2015 121


LIST OF FIGURES

FIGURE 1 GLOBAL SDN AND NFV MARKET: RESEARCH DESIGN 19
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 BREAKDOWN OF PRIMARIES: BY COMPANY, DESIGNATION, AND REGION 22
FIGURE 5 MARKET BREAKDOWN AND DATA TRIANGULATION 23
FIGURE 6 SDN AND NFV: KEY INSIGHTS 25
FIGURE 7 MARKET EVOLUTION: SDN AND NFV 27
FIGURE 8 SDN AND NFV SOFTWARE MARKET SNAPSHOT (2015 VS. 2020): SOFTWARE-DEFINED STORAGE PLATFORMS ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 9 SDN AND NFV SERVICES MARKET SNAPSHOT (2015 VS. 2020): NETWORK SECURITY AND ANALYTICS SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 10 SDN AND NFV HARDWARE MARKET SIZE, 2013-2020 (USD MILLION) 30
FIGURE 11 GLOBAL SDN AND NFV MARKET ANALYSIS, BY SOLUTION, 2015 30
FIGURE 12 NORTH AMERICA SDN AND NFV MARKET IS EXPECTED TO EXHIBIT THE HIGHEST ADOPTION DURING THE FORECAST PERIOD 31
FIGURE 13 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE SDN AND NFV MARKET IN 2015 32
FIGURE 14 GLOBAL SDN AND NFV MARKET IS EXPECTED TO GROW AT A CAGR OF 86.0% 33
FIGURE 15 SDN APPLICATION PLATFORM AND CONTROLLERS ARE THE MOST LUCRATIVE SECTORS FOR VENDORS 35
FIGURE 16 TELECOM AND IT, CONSUMER GOODS AND RETAIL, AND BFSI SECTORS ARE EXPECTED TO BE THE MAJOR AREAS OF INVESTMENT ACROSS NORTH AMERICA, EUROPE, AND APAC 35
FIGURE 17 CAPEX REDUCTION WITH SDN AND NFV TECHNOLOGY IS EXPECTED TO DRIVE ITS ADOPTION IN ASIA-PACIFIC 36
FIGURE 18 ASIA-PACIFIC TO BE INTHE HIGH GROWTH PHASE 36
FIGURE 19 SDN AND NFV MARKET SEGMENTATION: BY SOLUTION 38
FIGURE 20 SDN AND NFV MARKET SEGMENTATION: BY SERVICE 39
FIGURE 21 SDN AND NFV MARKET SEGMENTATION: BY END USER 39
FIGURE 22 SDN AND NFV MARKET SEGMENTATION: BY ORGANIZATION SIZE 39
FIGURE 23 SDN AND NFV MARKET SEGMENTATION: BY VERTICAL 39
FIGURE 24 RISING NEED FOR MOBILITY IS EXPECTED TO DRIVE THE SDN MARKET 40
FIGURE 25 ASTER*X CONTROLLER DESIGN FOR THE MAIN CONTROL LOGIC 46
FIGURE 26 GOOGLE SDN WAN HISTORY 47
FIGURE 27 SOFTWARE-DEFINED STORAGE PLATFORMS ARE EXPECTED TO EXHIBIT THE HIGHEST ADOPTION RATE DURING THE FORECAST PERIOD 59
FIGURE 28 CONSULTING AND INTEGRATION SERVICES ARE EXPECTED TO LEAD THE SDN
AND NFV MARKET DURING THE FORECAST PERIOD 71
FIGURE 29 TELECOMMUNICATION SERVICE PROVIDERS ARE EXPECTED TO EXHIBIT HIGHEST ADOPTION RATE OF SDN AND NFV SOLUTIONS DURING THE FORECAST PERIOD 80
FIGURE 30 SMBS ARE EXPECTED TO EXHIBIT THE HIGHEST ADOPTION RATE OF SDN AND NFV SOLUTION AND SERVICES 84
FIGURE 31 GOVERNMENT AND DEFENSE SECTOR IS EXPECTED TO EXHIBIT THE HIGHEST ADOPTION RATE OF SDN AND NFV SOLUTION AND SERVICES DURING THE FORECAST PERIOD 88
FIGURE 32 GEOGRAPHIC SNAPSHOT 95
FIGURE 33 ASIA-PACIFIC AND MEA REGIONS ARE THE MOST ATTRACTIVE MARKETS FOR SDN INVESTMENTS 96
FIGURE 34 ASIA-PACIFIC IS EXPECTED TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD 97
FIGURE 35 NORTH AMERICA SDN AND NFV MARKET SNAPSHOT: DEMAND IS DRIVEN BY THE INCREASING NEED FOR SDN APPLICATION PLATFORM AND CONTROLLERS 98
FIGURE 36 ASIA-PACIFIC SDN AND NFV MARKET SNAPSHOT: GROWING ADVANCEMENTS IN SDN APPLICATION PLATFORMS AND CONTROLLERS IS DRIVING THE SDN AND NFV MARKET 105
FIGURE 37 NEW PRODUCT LAUNCHES IS THE KEY STRATEGY ADOPTED FROM 2012 TO 2015 113
FIGURE 38 SDN AND NFV MARKET EVALUATION FRAMEWORK 114
FIGURE 39 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 115
FIGURE 40 GEOGRAPHIC REVENUE MIX OF TOP 5 PLAYERS 122
FIGURE 41 CISCO: COMPANY SNAPSHOT 123
FIGURE 42 CISCO SYSTEMS: SWOT ANALYSIS 126
FIGURE 43 HEWLETT PACKARD: COMPANY SNAPSHOT 127
FIGURE 44 HEWLETT-PACKARD: SWOT ANALYSIS 130
FIGURE 45 IBM: COMPANY SNAPSHOT 131
FIGURE 46 IBM: SWOT ANALYSIS 134
FIGURE 47 INTEL CORPORATION: COMPANY SNAPSHOT 135
FIGURE 48 INTEL: SWOT ANALYSIS 138
FIGURE 49 JUNIPER NETWORKS: COMPANY SNAPSHOT 139
FIGURE 50 JUNIPER NETWORKS: SWOT ANALYSIS 142
FIGURE 51 NEC CORPORATION: COMPANY SNAPSHOT 143

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