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EXECUTIVE SUMMARY

The Report titled “North America Mobile Money Industry Review to 2019 - Driven by Collaborations and Increasing Interest in NFC Payments” provides an in-depth analysis of the Mobile Money Industry and covers specific insights on the market size in terms of global mobile money market value, region and product wise segmentation, value chain analysis, business models, recent trends and developments and future outlook of the mobile money Industry at the global and regional level. The report also entails a description of the prominent and emerging geographic markets of the region including the US and Canada.

The value of the mobile money transactions in North America has expanded at a CAGR of 35.8% over the period of 2009-2014. The numbers have escalated from USD ~ billion in 2014, growing from just USD ~ billion in 2009. North America mobile payment market is extremely fragmented featured with technological splits and battling business models. The mobile transactions are gaining crucial momentum in the market although the initial uptake of the mobile payment services in the region was less aggressive as compared to the European markets.

The mobile payments service sector is still in the initial growth stages in this region and has started picking up only recently in the US with the launch of Apple Pay in October, 2014. The growth of mobile payments has long been withheld by the slow pace of NFC adoption and adversarial negotiations among various stakeholders which failed to reach to a consensus on a possible deployment strategy. This has led to the influx of diverse and competing technological payment options which has made the landscape of mobile payments extremely cluttered. The rising interest shown by Canadian mobile subscribers is anticipated to provide impetus to the mobile payments market in Canada, where many pilot models are being tested for the commercial launch of the mobile payment services. The mobile money market in Canada is relatively very small as compared to the US.

The increasing popularity of NFC, primarily backed by the products such as Google Wallet, Softcard and others will also help in surging the market value of mobile payments and m-wallet industry in the coming years. The market is expected to establish itself supported by the necessary infrastructure deployment of POS terminals by major retail outlets in the countries. With the rise in the adoption of NFC mobile payments, it is expected that paradigm behind the increase in payment volumes and operational efficiencies brought about by NFC-capable point-of-sale readers will be able to offset the investment on setting up this infrastructure.

Key Topics Covered in the Report:

- The market size of the Global Mobile Money Market by Transaction Value
- Global Market Segmentation by Geographies covering Asia Pacific, Africa, North America, Latin America and Middle East
- The market size of the North America Mobile Money Payment Market by transaction value
- Market Segmentation of North America mobile money market by countries, source of funding, remote and proximity payments, macro and micropayments, and purpose of payments
- Market Size of the US Mobile Money Industry by Transaction Value
- Market Segmentation of the US Mobile Money Industry by source of funding, remote and proximity payments and macro and micropayments
- Consumer Profile and Usage Patterns of Mobile Money in the US
- Overview and Market Size of Mobile Money Industry in Canada
- Trends and Developments in the US and North America, Business models and Value Chain Analysis
- Competitive Landscape of major players in North America and product profiles of major offerings
- Future Outlook and Projections of the US and North America Mobile Money Industry

Table Of Contents

North America Mobile Money Industry Review to 2019 - Driven by Collaborations and Increasing Interest in NFC Payments
1. Global Mobile Money Industry
1.1. Global Mobile Money Market Size and Segmentation
By Transaction Value, 2008-2014
By Number of Transactions, 2009-2014
By Number of Accounts, 2011-2014
Market Segmentation by Regions, 2009-2014
2. North America Mobile Money Industry
2.1. Introduction and Market Size, 2009-2014
2.2. Value Chain Analysis in Mobile Money Market
2.2.1. Mobile Money Industry Participants
2.2.1.1. Supply Side
Mobile Network Operators
Device Manufacturers and Mobile Operating System Providers
Financial Institutions
Payment Network
2.2.1.2. Demand Side
Merchants
Customers
3. Financial Regulations, Licensing Rules, Mobile Payment Standards
4. Business Models in Mobile Money Industry
4.1. Bank-Centric Model
4.2. Collaboration Model
4.3. Operator-Centric Model
4.4. Peer-to-Peer Model
5. North America Mobile Money Industry Segmentation
5.1. By Countries, 2011-2014
5.2. By Source of Funding, 2013
5.3. By Remote and Proximity payments, 2009-2014
5.3.1. North America Remote Payments Market Segmentation by Mode of Payment- SMS, USSD and Web-Based Payments, 2014
5.3.2. North America Proximity Payments Market Segmentation By Technology- Barcode, NFC, QR Code, mPOS and Others, 2011-2014
5.4. By Purpose of Payments, 2014
5.5. By Macro and Micro Payments, 2014
6. Key Concerns
6.1. Supply Side
Absence of Definite Global Standards
Problems of Interoperability and Partnership Issues
Higher Capital Requirements and Deployment Issues
6.2. Demand Side
Lack of Government Authorization
Consumer Confidence Issues
Low Consumer Awareness and Understanding
7. The US Mobile Money Industry
7.1. Introduction and Market Size, 2011-2014
7.2. The US Mobile Money Industry Market Segmentation
7.2.1. By Source of Funding, 2013-2014
7.2.2. By Remote and Proximity Payments, 2011-2014
7.2.3. By Micro and Macro Payments, 2012 -2014
7.3. Consumers' Use of Mobile Financial Services -Survey Results
Mobile Banking
Mobile Payments
M-POS Mobile Payments
7.4. Future Outlook and Projections, FY'2015-FY'2019
8. Canada Mobile Money Industry Overview and Future Opportunities
9. Trends and Developments in North America Mobile Money Industry
Increasing Interest of Various Stakeholders
Evolution of Disruptive Deployment strategies
M-commerce to Drive Growth
Growing Penetration of P2P M-Payments
Increasing government Regulations
10. Competitive Landscape of Major Players in North America Mobile Money Industry
11. Global Product Profiles
11.1. Google Wallet
11.1.1. Company Overview: Google
Google Wallet
11.1.2. Business Model of Google Wallet
11.1.3. Revenue Model of Google Wallet
11.1.4. Security Features
Privacy Concerns
11.1.5. SWOT Analysis of Google Wallet
11.2. Apple Pay
11.2.1. Company Overview: Apple Inc.
Apple Pay
11.2.2. Business Model of Apple Pay
11.2.3. Revenue Model of Apple Pay
11.2.4. Security Features
Privacy Concerns
11.2.5. Analysis of Apple Pay
Pros
Cons
11.3. PayPal
11.3.1. Company Overview- eBay and PayPal
11.3.2. PayPal Mobile Express Checkout, App and PayPal Here
11.3.3. Revenue and Business Model
11.3.4. Security and Privacy Features
11.3.5. Strengths and Weaknesses
11.4. Vodafone
M-Pesa
11.4.1. Business and Revenue Model
11.4.2. Security and Privacy Features
11.4.3. Strengths and Weakness
12. North America Mobile Money Market Future
12.1. Cause and Effect Relationship Analysis of North America Mobile Money Industry
12.2. Future Outlook and Projections, 2015-2019
13. Macroeconomic Factors Affecting the Global Mobile Money Market
13.1. Mobile Subscriptions in the World, 2008-2018
13.2. Gross Domestic Output in the World, 2008-2018
13.3. Active Mobile Broadband Subscriptions, 2008-2018
13.4. Shipments of NFC-enabled Mobile Phones, 2008-2018
13.5. Global International Remittance Market, 2008-2018
14. Appendix
14.1. Market Definition
14.2. Abbreviations
14.3. Research Methodology
Data collection Methods
Approach
Variables (Independent and Dependent)
Multi Factor Based Sensitivity Model
Final Conclusion
14.4. Disclaimer

LIST OF FIGURES
Figure 1: Structure and Market Size of Global Mobile Money Industry in USD Billion, 2014
Figure 2: Global Alternative Payments Industry Segmentation by Services on the Basis of Transaction Value in Percentage, 2013
Figure 3: Share of Mobile Payments in Global Payments Transactions in Percentage, 2012-2013
Figure 4: Global Mobile Money Market Size on the Basis of Transaction Value in USD Billion and Growth Rate in Percentage, 2008-2014
Figure 5: Global Mobile Money Market Size on the Basis of Number of Transactions in Million and Growth Rate in Percentage, 2009-2014
Figure 6: Global Mobile Money Industry Size on the Basis of Registered Mobile Money Accounts, 2011-2014
Figure 7: Use of Mobile Banking in North America by the US and Canada in Percentage, as of December 2013
Figure 8: North America Mobile Money Market Size on the Basis of Transaction Value in USD Billion and Growth Rate in Percentage, 2009-2014
Figure 9: Value Chain of M-Payments Industry
Figure 10: Mobile Payment Processing Value Chain
Figure 11: Bank-Centric Business Model of Mobile Payments
Figure 12: Collaboration Model of Mobile Payments
Figure 13: Operator Centric Model of Mobile Payments
Figure 14: Peer-to-Peer Model of Mobile Payments
Figure 15: North America Mobile Money Market Segmentation by Remote and Proximity Payments on the Basis of Transactions Value in Percentage, 2009-2014
Figure 16: North America Remote Mobile Payments Market Segmentation by Mode of Payment on the Basis of Transacted Value in Percentage, 2014
Figure 17: North America Proximity Mobile Payments Market Segmentation by Technology on the Basis of Transacted Value in Percentage, 2011-2014
Figure 18: The US Mobile Money Market Size on the Basis of Transaction Value in USD Billion, 2011-2014
Figure 19: The US Mobile Money Market Segmentation by Remote and Proximity Payments on the Basis of Transactions Value in Percentage, 2011-2014
Figure 20: The US Mobile Money Market Segmentation by Micro-Payments and Macro-Payments on the Basis of Transacted Volume in Percentage, 2012-2013
Figure 21: Mobile Banking Activities by Percentage of Mobile Banking Users, 2013
Figure 22: Mobile Payment Activities in the US by Percentage of Mobile Payment Users, 2013
Figure 23: Mobile Payment Activities in the US by Percentage of Smartphone Users, 2013
Figure 24: Source of Funding of Mobile Payments in the US by Percentage of Users, 2013
Figure 25: Percentage of Smartphones Owners in the US making mPOS Transactions, 2011-2013
Figure 26: The US Mobile Money Market Future Projections on the Basis of Transaction Value in USD Billion and Growth Rate in Percentage, 2015-2019
Figure 27: Canada Mobile Money Market Size on the Basis of Transaction Value in USD Million, 2011-2014
Figure 28: Business Model of Google Wallet and Participating Entities
Figure 29: Business and Revenue Model of Apple Pay
Figure 30: Total Volume of Mobile Payments Processed by PayPal in USD Million 2008-2013
Figure 31: Operational Model of PayPal
Figure 32: Operational Model of M-Pesa
Figure 33: North America Mobile Money Market Future Projections on the Basis of Transaction Value in USD Billion and Growth Rate in Percentage, 2015-2019
Figure 34: Global Mobile Money Market Future Projections on the Basis of Transaction Value in USD Billion, 2015-2019
Figure 35: Global Mobile Cellular Subscriptions in Billion, 2008-2018
Figure 36: Global Smartphone Shipments in Million, 2009-2013
Figure 37: Global Gross Domestic Output in USD Billion, 2008-2018
Figure 38: Global Active Mobile-Broadband Subscriptions in Billion, 2008-2018
Figure 39: Global NFC-enabled Mobile Phones Shipments in Million, 2008-2018
Figure 40: Global Remittance Market Size by Transaction Volume in USD Billion, 2008-2018

List of Tables
Table 1: Global Mobile Money Market Segmentation by Regions on the Basis of Number of Registered Mobile Money Accounts in Percentage and Million, 2013
Table 2: Global Mobile Money Market Segmentation by Regions on the Basis of Transactions Value in Percentage, 2009-2014
Table 3: Global Mobile Money Market Segmentation by Region on the Basis of Transactions Value in USD Billion, 2009-2014
Table 4: Relationship Models Existing in Mobile Money Industry
Table 5: Analysis of Bank-Centric Model with Respect to Stakeholders
Table 6: Analysis of Collaboration Model with Respect to Stakeholders
Table 7: Analysis of Operator-Centric Model with Respect to Stakeholders
Table 8: Analysis of Peer-to-Peer Model with Respect to Stakeholders
Table 9: North America Mobile Money Market Segmentation by Countries on the Basis of Transacted Value in Percentage, 2011-2014
Table 10: North America Mobile Money Market Segmentation by Countries on the Basis of Transacted Value in USD Billion, 2011-2014
Table 11: North America Mobile Money Industry Segmentation by Source of Funding on the Basis of Transacted Value in Percentage and USD Billion, 2013
Table 12: North America Mobile Money Market Segmentation by Remote and Proximity Payments on the Basis of Transacted Value in USD Million, 2009-2014
Table 13: North America Remote Mobile Payments Market Segmentation by Mode of Payment on the Basis of Transacted Value in USD Million, 2014
Table 14: North America Proximity Mobile Payments Market Segmentation by Technology on the Basis of Transacted Value in USD Million, 2011-2014
Table 15: North America Mobile Money Market Segmentation by Purpose on the Basis of Transacted Value in USD Million and Contribution in Percentage, 2014
Table 16: North America Mobile Money Market Segmentation by Macro and Micro Payments on the Basis of Transacted Value in USD Million and Contribution in Percentage, 2013
Table 17: The US Mobile Money Market Segmentation by Source of Funding on the Basis of Transactions Value in Percentage, 2013-2014
Table 18: The US Mobile Money Market Segmentation by Source of Funding on the Basis of Transactions Value in USD Billion, 2013-2014
Table 19: The US Mobile Money Market Segmentation by Location on the Basis of Transacted Value in USD Million, 2011-2013
Table 20: The US Mobile Proximity Payments Market Segmentation by Technology on the Basis of Transacted Volume in Percentage, 2014
Table 21: Percentage of Users using Mobile Banking Services in the US by Type of Mobile Phones, 2011-2013
Table 22: Use of Mobile Banking Across by People by Different Age Groups -in the US in Percentage of Users, 2012-2013
Table 23: Percentage of Users using Mobile Payments in the US by Type of Mobile Phones, 2011-2013
Table 24: Use of Mobile Payments across Different Age-Categories in Percentage of Users, 2012-2013
Table 25: Use of Different Technologies for mPOS Transactions by the US Citizens as Percentage of Smartphones Users, 2013
Table 26: Use of Different Mobile POS Services in the US by Percentage of Users, 2013
Table 27: Major Mobile Wallets in North American Mobile Payments Industry
Table 28: Partners of Google Wallet
Table 29: SWOT Analysis of Google Wallet
Table 30: Partners of Apple Pay
Table 31: Pros and Cons of Apple Pay
Table 32: Comparison of Pay Pal Fee Charges Across Three Major Markets-The US, UK and Australia
Table 33: Strength and Weakness of PayPal Mobile Payment Solution
Table 34: M-Pesa Launch across Countries, 2007-2014
Table 35: Strength and Weakness of M-Pesa Mobile Payment Solution
Table 36: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the Global Mobile Money Industry
Table 37: Global Mobile Money Market Future Projections by Segmentation by Region on the Basis of Transaction Value in USD Billion, 2015-2019
Table 38: Active Mobile-Broadband Subscriptions by Regions in Billion, 2008-2018
Table 39: Correlation Matrix of the Global Mobile Money Industry
Table 40: Regression Coefficients Output

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