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EXECUTIVE SUMMARY

The Report Titled “Africa Mobile Payments Industry Outlook to 2019 - Growth Led By Governmental Support and Mobile Network Operators” provides an in-depth analysis of the Mobile Money Industry and covers specific insights on the market size in terms of global and Africa mobile money market value, region and product wise segmentation, value chain analysis, business models, recent trends and developments and future outlook of the mobile money Industry at the global and regional level. The report also entails a detailed description of the prominent and emerging geographic markets of the region including Kenya, Tanzania, Uganda and others.

Mobile money has been responsible for bringing about a significant transformation in the conduct of financial activities by banked and previously unbanked people in the emerging markets. These services play a pivotal role in broadening the reach of formal financial services to the unbanked and financially underserved population in emerging economies.

The mobile money industry across the world has been continuously growing and expanding across various regions. The traction of the market is more aptly visible in the developing third world countries as compared to developed countries such as the US. For instance, Africa accounted for nearly ~% of the world’s active mobile money customers in 2013. Africa has been one of the early adopters of the mobile money in the world with the value of transactions growing at a CAGR of ~% over the period of 2009-2014.

With nearly ~% of the m-payment transactions originating in East-Africa, this region leads the African market of m-payments. The success story of the Africa mobile payments industry is best exemplified by M-PESA. At the end of 2013, M-PESA was evaluated to have over ~ million subscribers with ~ million active customers. M-PESA is primarily used for sending, withdrawing and depositing cash, which noted more than USD ~billion worth of person-to-person transactions in 2013, with average monthly transactions of USD ~ billion. The service has extensive reach and emerged as more preferable service over its competitors owing to the services such as M-Shwari, M-Kesho and others which aim at providing loans and other micro-credit services.

The African mobile payments industry is largely based on the mobile money services offered by a number of mobile network providers which may or may not work in partnership with banks, differing upon the regulations laid down by concerned authority in respective countries. The mobile payments landscape in Africa is highly fragmented with key players such as Orange, MTN, Vodafone and others operating region-wide.

The mobile payments and m-wallet industry in Africa is expected to grow by leaps and bounds over the period of next five years (2015-2019). Growing customer awareness, increasing mobile and smartphone penetration, expanding reach of market players across nations, increasing government support towards financial inclusion are some of the factors which will propel the market growth in the coming years. The mobile transactions in Africa are expected to incline to USD ~ billion by the end of 2019, owing to the above mentioned factors.

Key Topics Covered in the Report

- The market size of the Global Mobile Money Market by Transaction Value
- Global Market Segmentation by Geographies covering Asia Pacific, Africa, North America,
- The market size of the Africa Mobile Money Payment Market by transaction value
- Market Segmentation of Africa mobile money market by source of funding, region and purpose of payments
- Market Size of Kenya Mobile Money Industry by Volume, Value and number of Customers and Agents
- Competitive Landscape and Market Shares of major companies in Kenya
- Market Size of Tanzania Mobile Money Industry by Volume and Value of Mobile Financial Services and Mobile Banking
- Competitive Landscape and Market Shares of Major Players in Tanzania Mobile Money Industry
- Market Size of Uganda Mobile Money Industry by Volume and Value of Mobile Payments
- Competitive Landscape of Major Players in Uganda Mobile Money Industry
- Consumer Profile of Mobile Money Users in Uganda
- Market Size of Nigeria Mobile Money Industry by Volume and Value of Mobile Payments
- Competitive Landscape of Major Players in Nigeria Mobile Money Industry
- Overview of Mobile Money Industries in East, West, South, Central and North African region
- Trends and Developments, Business models and Value Chain Analysis
- Competitive Landscape of overall African Mobile Money Industry
- Future Outlook and Projections of Africa and Global Mobile Money Industry

Table Of Contents

Africa Mobile Payments Industry Outlook to 2019 - Growth Led By Governmental Support and Mobile Network Operators
LIST OF FIGURES
Figure 1: Structure and Market Size of Global Mobile Money Industry in USD Billion, 2014
Figure 2: Global Alternative Payments Industry Segmentation by Services on the Basis of Transaction Value in Percentage, 2013
Figure 3: Share of Mobile Payments in Global Payments Transactions in Percentage, 2012-2013
Figure 4: Global Mobile Money Market Size on the Basis of Transaction Value in USD Billion and Growth Rate in Percentage, 2008-2014
Figure 5: Global Mobile Money Market Size on the Basis of Number of Transactions in Million and Growth Rate in Percentage, 2009-2014
Figure 6: Global Mobile Money Industry Size on the Basis of Registered Mobile Money Accounts, 2011-2014
Figure 7: Value Chain of M-Payments Industry
Figure 8: Mobile Payment Processing Value Chain
Figure 9: Africa Mobile Money Market Size on the Basis of Transaction Value in USD Billion, 2009-2014
Figure 10: Africa Mobile Money Industry Segmentation by Regions on the Basis of Transacted Value in Percentage, 2013-2014
Figure 11: Bank-Centric Business Model of Mobile Payments
Figure 12: Collaboration Model of Mobile Payments
Figure 13: Operator Centric Model of Mobile Payments
Figure 14: Peer-to-Peer Model of Mobile Payments
Figure 15: Kenya Mobile Money Market Size by Transacted Value in USD Billion, 2009-2014
Figure 16: Kenya Mobile Money Market Size by Number of Transactions in Million, 2009-2014
Figure 17: Kenya Mobile Money Market Size on the Basis of Number of Customers in Million and Agents, 2009-2014
Figure 18: Tanzania Mobile Money Market Size on the Basis of Number of Customers in Thousands and Agents, 2009-2014
Figure 19: Market Share of Major Players in Tanzania Mobile Money Industry on the Basis of Total Subscribers in Percentage, FY'2014
Figure 20: Uganda Mobile Money Market Size on the Basis of Number of Customers in Thousand, 2008-2013
Figure 21: Market Share of Different Financial Services in Uganda on the Basis of Percentage of Population using these Services, 2013
Figure 22: Knowledge and Use of Mobile Money Services in Uganda, 2013
Figure 23: Types of Transactions Done by People in Uganda with Mobile Money, 2013
Figure 24: Africa Mobile Money Industry Future Projections on the Basis of Transaction Value in USD Billion, 2015-2019
Figure 25: Global Mobile Money Market Future Projections on the Basis of Transaction Value in USD Billion, 2015-2019
Figure 26: Global Mobile Cellular Subscriptions in Billion, 2008-2018
Figure 27: Global Smartphone Shipments in Million, 2009-2013
Figure 28: Global Gross Domestic Output in USD Billion, 2008-2018
Figure 29: Global Active Mobile-Broadband Subscriptions in Billion, 2008-2018
Figure 30: Global NFC-enabled Mobile Phones Shipments in Million, 2008-2018
Figure 31: Global Remittance Market Size by Transaction Volume in USD Billion, 2008-2018



LIST OF TABLES
Table 1: Global Mobile Money Market Segmentation by Regions on the Basis of Number of Registered Mobile Money Accounts in Percentage and Million, 2013
Table 2: Global Mobile Money Market Segmentation by Regions on the Basis of Transactions Value in Percentage, 2009-2014
Table 3: Global Mobile Money Market Segmentation by Region on the Basis of Transactions Value in USD Billion, 2009-2014
Table 4: Total Number of Mobile Connections in Africa in Million and Penetration Rate as a Percentage of Total Population, 2008-2013
Table 5: Number of Mobile Connections and Percentage of Regular Mobile Money Users in Various Countries of Africa, 2013
Table 6: Africa Mobile Money Industry Segmentation by Regions on the Basis of Transacted Value in USD Billion, 2013-2014
Table 7: Africa Mobile Money Industry Segmentation by Source of Funding on the Basis of Transacted Value in Percentage and USD Billion, 2013
Table 8: Africa Mobile Money Industry Segmentation by Use on the Basis of Transacted Volume in Percentage, 2009-2014
Table 9: Relationship Models Existing in Mobile Money Industry
Table 10: Analysis of Bank-Centric Model with Respect to Stakeholders
Table 11: Analysis of Collaboration Model with Respect to Stakeholders
Table 12: Analysis of Operator-Centric Model with Respect to Stakeholders
Table 13: Analysis of Peer-to-Peer Model with Respect to Stakeholders
Table 14: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in Kenya, 2008-2013
Table 15: Major Companies operating in the Mobile Money Industry of Kenya
Table 16: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in Tanzania, 2009-2014
Table 17: Important Milestones in Mobile Money Industry in Tanzania
Table 18: Tanzania Mobile Money Market Size by Mobile Financial Services (Mobile Wallet) and Mobile Banking Transacted Value in USD Million and USD Thousands, 2009-2014
Table 19: Tanzania Mobile Money Market Size by Number of Transactions, 2009-2014
Table 20: List of Mobile Payments and Mobile Banking Providers in Tanzania
Table 21: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in Uganda, 2008-2013
Table 22: Uganda Mobile Money Market Size by Transacted Value in UGX Billion and USD Million, 2008-2014
Table 23: Major Companies operating in the Mobile Money Industry of Uganda
Table 24: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in Nigeria, 2009-2014
Table 25: Nigeria Mobile Money Market Size by Transacted Value and Volume, 2009-2014
Table 26: Major Companies Operating in Nigeria Mobile Money Market and their Offerings
Table 27: Mobile Money Market in East African Countries by Transacted Value in USD Million, 2012-2014
Table 28: Mobile Money Market in East African Countries by Transacted Volume in Million, 2012-2014
Table 29: Market Share of Major Mobile Money Players in South Africa on the Basis of Percentage of Users, 2013
Table 30: Major Companies operating in the Mobile Money Industry of Africa
Table 31: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the Global Mobile Money Industry
Table 32: Global Mobile Money Market Future Projections by Segmentation by Region on the Basis of Transaction Value in USD Billion, 2015-2019
Table 33: Active Mobile-Broadband Subscriptions by Regions in Billion, 2008-2018
Table 34: Correlation Matrix of the Global Mobile Money Industry
Table 35: Regression Coefficients Output



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