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EXECUTIVE SUMMARY

The report titled ‘Asia Online Jewellery Market Outlook to 2019 – Driven by Lucrative Discounts and Rising Online Buyers” provides a comprehensive analysis of the various aspects such as market size of Asia online jewellery industry, market segmentation by different types of jewellery, metals & gemstones and regions.. The report also covers the market shares and competitive landscape of major players in India, China, Japan, Singapore and Indonesia online jewellery market.

The online jewellery market has emerged as one of the fastest growing industries in Asia. This industry has been majorly driven by factors such as growing base of internet users, rising awareness among the users and lucrative prices of online jewellery. It has been observed that now majority of the Asian population is quite familiar with the internet and its widespread uses. Online jewellery industry in Asia, which is hugely driven by increasing internet penetration, generated revenue amounting to USD ~ million in 2014. Due to the convenience provided by online jewellery, customers can compare the jewellery offered by different companies easily. Asia online jewellery market has displayed a CAGR of 62.2% during the period 2011-2014.

In India, the market has evolved over the years, with metropolitan cities such as Delhi/NCR, Mumbai, Chennai, Pune and Bangalore driving growth in the Indian market. Customers are intrigued by lucrative prices of online jewellery. Additionally, major players are offering certificates of authenticity in the Indian market in order to build customer confidence. Young Indians falling in the age group 24-35 years are driving demand for online jewellery in the country. The competition in India online jewellery market has remained concentrated among few major players though there are more than 20 e-commerce companies operating in this domain. Owing to the nascent size of the market, the players have been hesitant to make an entry into the market but several offline vendors have started selling their inventory through marketplace business model. The market for Indian online jewellery market is dominated by Carat Lane.

The scenario is slightly different in China as demand for online jewellery is increasing rapidly in lower tier cities in China. However, security concerns with respect to purchasing goods online continue to deter consumers from purchasing jewellery online. The average ticket size for online jewellery is significantly lower online relative to offline sales. Additionally, major players are operating online shops through marketplaces such as Tmall and Tencent.

The online jewellery market in Singapore, Japan and Indonesia is at a nascent stage as very few players are offering jewellery online. The market size of online jewellery in the aforementioned countries is significantly lower relative to India and China. The Asian Online jewellery market will continue to be dominated by China due to its large internet population and rising personal disposable income of the population. China would be followed by India as extensive advertising by major players will drive the demand for online jewellery in the country.

Singapore is an ideal location for online jewellery due to its robust e-commerce market. Additionally, cross border sales in the country provide enormous opportunities for online retailers operating in the country. Online jewellery in Japan has not gained popularity as yet despite a large e-commerce market. The Japanese prefer to purchase jewellery at offline stores. Thus, the Japanese market offers fewer opportunities as compared to contemporaries. The Indonesian online jewellery market is extremely small as very few players are operating in the market. However, the country has immense potential as the average ticket size of online jewellery is significantly higher relative to established markets such as India and China.

Key Topics Covered in the Report:

- The market size of Asia, India, China, Japan, Singapore and Indonesia Online jewellery market by revenue.
- Market segmentation of India and China online jewellery market on the basis of types of metals & stones, types of jewellery and different regions.
- Trends and Development in the India and China Online jewellery industry.
- Competitive landscape and detailed company profiles of the major players in India, China, Japan, Indonesia and Singapore Online jewellery market.
- SWOT analysis and major growth drivers in India and China online jewellery market.
- Future outlook and projections of India, China and Asia online jewellery market.
- Government Regulations in India and China Online jewellery industry

Table Of Contents

Asia Online Jewellery Market Outlook to 2019 - Driven by Lucrative Discounts and Rising Online Buyers
TABLE OF CONTENTS
1. Asia Online Jewellery Market Introduction
Prevalent Business Models
1.1. Asia Online Jewellery Market Size by Gross Merchandize Value, 2011-2014
1.2. Asia Online Jewellery Market Segmentation by Geography, 2014
1.3. Asia Online Jewellery Market Future Outlook and Projections, 2015-2019
2. India Online Jewellery Market Introduction
2.1. India Online Real Jewellery Market Size By Revenues, 2011-2014
2.2. India Online Jewellery Market Segmentation, 2014
2.2.1. By Types of metals (Gold, Silver, Diamond studded, Platinum and Others), 2014
2.2.2. By Types of Jewellery (Rings, Earrings, Pendants, Chains, Bangles and others), 2014
2.2.3. By Regional Demand, 2014
2.3. Consumer Profiles in India Online Real Jewellery Market, 2014
2.3.1. Gender Wise Split, 2014
Real jewellery
2.3.2. Age Wise Split, 2014
Real Jewellery
2.4. India Online Imitation Jewellery Market
Consumer Preferences for Imitation Jewellery
Age profile
2.5. Business Models Prevalent in Online Jewellery Shopping
2.5.1. Virtual Inventory Model
2.5.2. Just In Time Model
2.5.3. Direct Marketing
2.5.4. Marketplace Model
2.5.5. Hybrid Model
2.6. Entry Barriers and Pre-requisites to Venture Into India Online Jewellery Market
Steps to Initiate a Online Jewellery Portal in India
Discrepancy in C-O-D system
KYC Mandatory for Purchases exceeding USD 900
Glitches in Logistics
Apprehensive Customers
2.7. Recent Investments in India Online Jewellery Market
2.8. Trends and Developments in India Online Jewellery Market
2.9. Government Policies and Regulations in India Online Jewellery Market
Cyber Laws In India Online Jewellery Market
Guidelines For Import of Precious Metals and Gems
Certifications Obtained By Online Jewelers in India
Import Duty on Precious Metals and Gems
2.10. Growth Drivers for India Online Jewellery Market
Extensive Catalogue
Widespread Coverage
Rising Internet Penetration
Easy Returns coupled with Cash On Delivery
2.11. Challenges for Major Players in India Online Jewellery Market
2.12. SWOT Analysis for India Online Jewellery Market
Strengths
Weaknesses
Opportunities
Threats
2.13. Market Share of Major Players in India Online Jewellery Market, 2014
2.14. Competitive Landscape of Major Players in India Online Jewellery Market
2.15. India Online Jewellery Market Future Outlook and Projections, 2015-2019
Analyst Recommendations
2.16. Macroeconomic Factors Affecting the India Online Jewellery Market, FY'2009-FY'2019
2.16.1. Personal Disposable Income of India, FY'2009-FY'2019
2.16.2. Online Retail market Size, 2009-2019
2.16.3. Internet Users in India, 2008-2018
2.16.4. Gold imports, FY'2009-FY'2019
2.16.5. Diamond Imports in India, FY'2009-FY'2019
3. China Online Jewellery Market Introduction
3.1. China Online Jewellery Market Size By Revenue, 2009-2014
3.2. Market Segmentation Of China Online Jewellery Market, 2014
3.2.1. By Types of Metals and Stones (Gold, Diamond, Platinum, Colored Gemstone and Silver), 2014
3.2.2. By Types of Jewellery (Rings, Pendants, Necklace, Earrings and Bangles), 2014
3.3. Consumer Profile in China Online Jewellery Market
3.3.1. Average Buying Size, 2014
3.3.2. Preferences for Online Shopping, 2014
3.4. Business Models Prevalent in China Online Jewellery Market
3.4.1. Mouse And Cement Model
3.4.2. Za Amor Business Model
3.4.3. Market Place Model
3.4.4. Made To Order Model
3.5. Company profiles of Major Players in China Online Jewellery Market
3.5.1. Chow Tai Fook
Company Overview
Financial Performance, 2014
Products Offered
3.5.2. Chow Sang Sang
Company Overview
Financial Performance, 2014
Products Offered
3.5.3. Zbird
Financial Performance, 2014
Products Offered
3.5.4. Luk Fook
Financial Performance, 2014
Products Offered
3.5.5. Kela Diamond
Company Overview
Financial Performance
Products Offered
3.6. Trends and Developments In China Online Jewellery Market
Growth Fueled by Mobile E-Commerce
Impact of Social Media
Seamless Transactions Through Digital Modes of Payment
Higher Demand From Smaller Cities
Extensive Implementation of Hybrid Model
Faster deliveries hold the key
3.7. Growth Drivers In China Online Jewellery Market
Lucrative Deals
Surge In B2C Sales
Convenient Shopping
Customized Jewellery
Huge Contribution By Wedding Market
3.8. Recent Investments in China Online Jewellery Market, 2007-2012
3.9. Issues and Challenges in China Online Jewellery Market
Constraints in Logistics
Lack of Trust In Online Transactions
Difficulty in Obtaining Licenses
High Reliance on Traditional Stores
Concerns Pertaining to Authenticity
3.10. SWOT Analysis of China Online Jewellery Market
Strengths
Weakness
Opportunities
Threats
3.11. Entry Barriers And Pre Requisites For China Online Jewellery Market
Steps to Set Up Online Portal In China
Steps To Set Up Online Shop On Existing Platforms
Heterogeneous Market
3.12. Government Regulations in China Online Jewellery Market
3.13. China Online Jewellery Market Future Outlook and projections, 2015-2019
Analyst Recommendations
3.14. Macroeconomic Factors Affecting China Online Jewellery Market, 2009-2019
3.14.1. Personal Disposable Income of China, 2009-2019
3.14.2. Internet Population in China, 2009-2019
3.14.3. Import Of Diamonds in China, 2009-2019
3.14.4. Imports of Platinum in China, 2009-2019
3.14.5. China Online Retail Market, 2009-2019
4. Japan Online Jewellery Introduction and Market Size, 2014
4.1. Competitive Landscape on Japan Online Jewellery Market
5. Indonesia Online Jewellery Introduction and Market Size, 2014
5.1. Competitive Landscape of Major Players in Indonesia Online Jewellery Market
6. Singapore Online Jewellery Introduction and Market Size
6.1. Competitive Landscape of Major Players in Singapore Online Jewellery Market
7. Appendix
7.1. Market Definitions
7.2. Abbreviations
7.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
7.4. Disclaimer

List of Figures

Figure 1: Asia Online Jewellery Market Size on the Basis of Gross Merchandize Value in USD Million, 2011-2014
Figure 2: Asia Online Jewellery Market Future Outlook and Projections on the Basis of Gross Merchandize Value in USD Million, 2015-2019
Figure 3: India Online Jewellery Market Size by Revenues in USD Million, 2011-2014
Figure 4: India Online Jewellery Market Segmentation by Types of Metals and Gemstones on the Basis of Revenues in Percentage, 2014
Figure 5: India Online Jewellery Market Segmentation by Types of Jewellery on the Basis of Revenues in Percentage, 2014
Figure 6: India Online Jewellery Market Segmentation by Types of Metals and Gemstones on the Basis of Revenues in Percentage, 2014
Figure 7: Gender Wise Split of India Online Jewellery Market Shoppers, 2014
Figure 8: Age Profile of Customers in India Online Jewellery Market, 2014
Figure 9: Consumer Buying Preferences on the Basis of Types of Metals in India Online Imitation Jewellery, 2014
Figure 10: Consumer Buying Preferences on the Basis of Age Profile of Customers in India Online Imitation Jewellery Market, 2014
Figure 11: Virtual Inventory Model in India Online Jewellery Market
Figure 12: Just in Time Model in India Online Jewellery Market
Figure 13: Direct Marketing Model in India Online Jewellery Market
Figure 14: Marketplace Model in India Online Jewellery Market
Figure 15: Hybrid Model in India Online Jewellery Market
Figure 16: SWOT Analysis of India Online Jewellery Market
Figure 17: Market Share of Major Players in India Online Jewellery Market on the Basis of Revenues in Percentage, 2014
Figure 18: India Online Jewellery Market Future Outlook and Projections on the Basis of Revenues in USD Million, 2015-2019
Figure 19: Personal Disposable Income in India in USD Billion, FY'2009-FY'2019
Figure 20: India Online Retail Market Size by Revenue from Online Sales in USD Million, 2008-2018
Figure 21: Internet Population in India in Million, 2008-2018
Figure 22: Import of Gold in India in USD Million, FY'2010-FY'2019
Figure 23: Import of Diamonds in India in USD Million, FY'2009-FY'2019
Figure 24: China Online Jewellery Market Size on the Basis of Revenues in USD Million, 2009-2014
Figure 25: China Online Jewellery Market Segmentation by Types of Metals and Gemstones (Gold, Diamond, Platinum, Gemstone, Silver) on the Basis of Items Demand in Percentage (%), 2014
Figure 26: China Online Jewellery Market Segmentation by Types of Jewellery (Rings, pendants, Necklace, Bangles and Others) on the Basis of Demand in Percentage (%), 2014
Figure 27: Mouse and Cement Model in China Online Jewellery Market
Figure 28: Za Amor Business Model in China Online Jewellery Market
Figure 29: Marketplace Model in China Online Jewellery Market
Figure 30: Made To Order Model in China Online Jewellery Market
Figure 31: China Online Jewellery Market Future Projections on the Basis of Revenues in USD Million, 2015-2019
Figure 32: Personal Disposable Income in China in USD Million, 2009-2019
Figure 33; Internet Population in China in Million, 2009-2019
Figure 34: Import of Diamonds in China in USD Million, 2009-2019
Figure 35: Import of Platinum in China in USD Million, 2009-2019
Figure 36: China Online Retail Market Size by Revenue from Online Sales in USD Million, 2009-2019

LIST OF TABLES

Table 1: Asia Online Jewellery Market Segmentation by Geography on the Basis of Revenues in Percentage, 2014
Table 2: India Online Jewellery Market Segmentation by Types of Metals and Gemstones on the Basis of Revenues in USD Million, 2014
Table 3: India Online Jewellery Market Segmentation by Types of Jewellery on the Basis of Revenues in USD Million, 2014
Table 4: India Online Jewellery Market Segmentation by Types of Metals and Gemstones on the Basis of Revenues in USD Million, 2014
Table 5: Recent Investments in India Online Jewellery Market, 2011-2015
Table 6: Import Duty on Gold, Silver and Platinum, 2014
Table 7: Import Duty on Diamonds in India, 2014
Table 8: Revenues of Major Players in India Online Jewellery Market in USD Million, 2014
Table 9: Competitive Landscape of Major Players (Carat Lane, BlueStone, Velvetcase) in India Online Jewellery Market, 2014
Table 10: Competitive Landscape of Major Players (Voylla, You Shine, Juvalia and You, JewelSouk) in India Imitation Online Jewellery Market, 2014
Table 11: Monthly Sales of Gold Jewellery on Tmall.com, 2014
Table 12: Monthly Sales of Gem Set Jewellery on Tmall.com, 2014
Table 13: Recent Investments in China Online Jewellery Market, 2007-2012
Table 14: Japan Online Jewellery Market Size by Revenue, 2014
Table 15; Competitive Landscape of Major Players (Tsutsumi Jewellery, Ginzatanaka, Oztokyo, TiffanyJewellery) in Japan Online Jewellery Market, 2014
Table 16: Indonesia Online Jewellery Market Size by Revenue, 2014
Table 17: Competitive Landscape of Major Players (Orori and Silverberry) in Indonesia Online Jewellery Market, 2014
Table 18: Singapore Online jewellery Market Size on the Basis of Revenues in USD Million, 2014
Table 19: Competitive Landscape of Major Players (Annielka, Michael Trio, Abiraaame, Hanna Lee) in Singapore Online Jewellery Market
Table 20: Correlation Matrix for China Online Jewellery Market
Table 21: Regression Coefficients Output


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