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The Connected Consumer Survey 2015: digital economy services

  • June 2015
  • -
  • Analysys Mason
  • -
  • 39 pages

Summary

Table of Contents

Operators must understand the demographics and behaviour of potential early adopters of digital economy services in the markets where they operate. Our 'Connected Consumer Survey 2015' provides a detailed, quantitative view of consumer adoption of mobile financial services, health and fitness and smart home initiatives in 15 key markets around the world.

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