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  4. > The Connected Consumer Survey 2015: digital economy services

Operators must understand the demographics and behaviour of potential early adopters of digital economy services in the markets where they operate. Our 'Connected Consumer Survey 2015' provides a detailed, quantitative view of consumer adoption of mobile financial services, health and fitness and smart home initiatives in 15 key markets around the world.

Table Of Contents

The Connected Consumer Survey 2015: digital economy services

Table of contents


6. Executive summary


7. Operators still have opportunities in the mobile commerce and financial services markets - if they target their services carefully


8. Mobile health and fitness, as well as smart homes, are rapidly developing verticals, but operators need to understand early adopter demographics


9. Recommendations


10. Recommendations


11. Mobile financial services and commerce


12. Mobile financial services and commerce provide viable opportunities for operators in key markets


13. Interest in m-commerce varies greatly across markets, and appropriate customer segmentation is essential


14. Apple is well-positioned to lead mobile payments adoption because of its users' high levels of engagement and disposable income


15. Operator-led mobile money services are gaining traction - particularly in APAC countries and South Africa


16. Mobile health and fitness


17. Mobile health can become an important segment for operators when driven by a keen understanding of local market dynamics


18. Health and fitness digital services can become an important differentiator for operators


19. Health and fitness service deployment strategies must account for local market characteristics


20. Smart homes


21. The smart home market remains nascent, which presents opportunities and challenges for operators


22. Smart home services in Europe and the USA have yet to achieve mainstream adoption, highlighting the need to lure early adopters


23. No mobile platform has emerged as a clear winner in the smart home market, presenting an opportunity for operators with a bold, clear strategy


24. Panel information and methodology


25. Methodology


26. Panel information: France and Germany


27. Panel information: Indonesia and Malaysia


28. Panel information: Morocco and Poland


29. Panel information: Qatar and Saudi Arabia


30. Panel information: South Africa and South Korea


31. Panel information: Spain and Turkey


32. Panel information: UAE and UK


33. Panel information: USA


34. About the authors and Analysys Mason


35. About the authors


36. About Analysys Mason


37. Research from Analysys Mason


38. Consulting from Analysys Mason


List of figures


Figure 1: Geographical coverage of our Connected Consumer Survey 2015


Figure 2: Usage of smartphones to purchase physical goods and sample penetration of bank accounts, by country


Figure 3: Usage of smartphones to purchase physical goods and sample penetration of bank accounts, by country


Figure 4: Usage of smartphones to purchase physical goods, by type of device and item


Figure 5: Penetration of mobile money services


Figure 6: Penetration of health or fitness apps, by type and country


Figure 7: Willingness to pay for health or fitness apps, by country, Europe and the USA


Figure 8: Use of smart peripherals for fitness tracking, by country, Europe and the USA


Figure 9: Usage of smartphones or tablets to control or monitor home devices, by device type and country


Figure 10: Usage of smartphones or tablets to control or monitor home devices, by operating system

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