Table of Contents
Tobacco in Australia posted positive value growth in 2014, driven by the tax excise increases which pushed unit prices up significantly. Volume sales declined across cigarettes and cigars but experienced modest growth within RYO tobacco and vapour devices, as consumers made purchases with affordability and value in mind. Plain packaging legislation and tax excise increases result in an erosion of brand loyalty in cigarettes, with consumers downtrading from premium and mid-priced cigarettes to...
Euromonitor International's Tobacco in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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