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Vapour Devices in Estonia

  • August 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

In comparison with conventional tobacco products, vapour devices are novelty products in Estonia. However, as the first items appeared already in 2008, the products have been acknowledged by Estonians and have established a decent consumer base. When vapour devices were first introduced in Estonia, they were supported by advertising, which was extremely crucial as it played a key informative role as the vast majority of Estonians were not aware of these products. After the entrance of the first...

Euromonitor International's Vapour Devices in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Cig-a-likes, Heat-not-burn devices, Tank systems.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vapour Devices market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vapour Devices in Estonia
Euromonitor International
August 2015


Competitive Landscape
New Product Developments
Summary 1 Vapour Products: New Product Launches
Category Data
Table 1 Sales of Vapour Devices by Category: Value 2009-2014
Table 2 Sales of Vapour Devices by Category: % Value Growth 2009-2014
Table 3 GBN Brand Rankings (GBO)/NBO of Disposable Cig-a-likes 2014
Table 4 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
Table 5 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
Table 6 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
Table 7 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
Table 8 Forecast Sales of Vapour Devices by Category: Value 2014-2019
Table 9 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019
Table 10 Number of Adult Vapers 2010-2014
Executive Summary
Drop in Illegal Consumption Benefits Legal Sales
Brand Renewals and Vapour Devices Enliven Tobacco
Development of Vapour Devices Makes Competitive Environment More Complex
Modern Grocery Retailers Lead Cigarettes' Distribution, While Specialists Are Crucial for Other Products
Despite the Uncertain Forecast Situation, There Are Opportunities for Vapour Devices
Operating Environment
Summary 2 Legislation Summary at a Glance
Country-specific Legislation
Smoking Prevalence
Table 11 Smoking Prevalence in Adult Population 2010-2014
Table 12 Number of Adult Smokers by Gender 2010-2014
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Plain Packaging
'reduced Harm'
Electronic Cigarettes
Death by Cause
Table 13 Death by Cause 2010-2014
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 14 Taxation and Duty Levies 2009-2014
Average Cigarette Pack Price Breakdown
Table 15 Average Cigarette Pack Price Breakdown: Brand Examples (Pack of 20)
Illicit Trade in Cigarettes
Market Indicators
Table 16 Illicit Trade Estimate of Cigarettes: Volume 2009-2014
Market Data
Table 17 Sales of Tobacco by Category: Volume 2009-2014
Table 18 Sales of Tobacco by Category: Value 2009-2014
Table 19 Sales of Tobacco by Category: % Volume Growth 2009-2014
Table 20 Sales of Tobacco by Category: % Value Growth 2009-2014
Table 21 Forecast Sales of Tobacco by Category: Volume 2014-2019
Table 22 Forecast Sales of Tobacco by Category: Value 2014-2019
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019
Summary 3 Research Sources

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