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Stevia rebaudiana is a South American plant, belonging to the Asteraceae family. Traditionally, stevia has been used as a sweetener in beverages and tea. Stevia plants are harvested in many countries around the world, including Paraguay, Brazil, and China. China has the distinction of being the leading exporter of stevia in the world.

It is believed that the Guaraní peoples of South America have been using stevia rebaudiana for more than 1,500 years. In the modern times, it was in the 1970s that Japan began cultivating stevia for commercial use. The first company to produce stevia commercially was Morita Kagaku Kogyo Co., Ltd. Today, stevia is widely consumed as a sweetener in Japan; it accounts for approximately 40% of the sweetener market in Japan.

Stevia was introduced in the U.S. market in the 1980s as a non-caloric natural sweetener. The popularity of stevia in U.S. and other developed countries has grown steadily over the years, and rising obesity levels have augured well for generating its demand.Leading multinational brands, such as Coca-Cola and Pepsi have launched products containing stevia as an ingredient to appeal to health-conscious consumers.

Stevia is intensely sweet and it adds little or no calories when used as an ingredient in the manufacture of food products. This property of stevia has made it a viable sugar substitute.

Stevia Market Analysis

The global stevia market was valued at US$ 347 million in 2014 and it is projected to expand at a healthy single-digit CAGR to reach a valuation of US$ 565.2 million by 2020. On the other hand, stevia consumption as an ingredient, which was valued at 5,100.6 tonnes in 2014 is forecasted to reach 8,506.9 tonnes by 2020.

PMR’s analysis found that Asia-Pacific excluding Japan (APEJ) was the most lucrative region for the stevia market, with a market share of over 25% in 2014. Availability of cheap, skilled labour is a key driver for the growth of stevia market in APEJ. Increasing penetration of private label companies and inclination of consumers towards natural ingredients are other key drivers for this region. Other key regions for the stevia market are North America and Latin America. Consumer reluctance for stevia-based products in Europe will translate into modest growth of stevia market in the region.

Stevia Market: Key Drivers

Consumer awareness on the benefits of consuming low-calorie sugars is anticipated to be the key driver that will fuel the growth of the global stevia market. Thanks to internet proliferation, which has made quick dissemination of information possible, consumers today are much more aware of the benefits of eating healthy foods. Stevia has been viewed favourably by consumers, and the launch of stevia based products has received a positive response from consumers.

In addition to rising consumer awareness, government initiatives have also helped provide an impetus to the stevia market. Governments around the world are advocating the use of low-calorie sugars while extending the support to the cultivation of stevia.

Favourable government regulations governing the use of stevia are also anticipated to boost the market. In Europe, stevia has been approved as a sweetener in food, while in the U.S., the approval for sweet glycosides as an ingredient in beverages is projected to augur well for the prospects of the stevia market. Furthermore, regulatory approvals for stevia in developing countries is also projected to bolster the growth of the stevia market.

Aggressive marketing of stevia-based products by key players, along with product availability on the shelf has helped create brand awareness, which in turn is anticipated to enhance the sale of these products. Demand for antioxidants and natural ingredient products is projected to be another key factor for the growth of the stevia market. Stability in the supply chain and consolidated nature of the stevia industry is anticipated to compel key players to broaden their offerings in the market.

Stevia Market: Social Media Sentiment Analysis

Persistence Market Research’s social media analysis on the global stevia market revealed that an overwhelming majority of users had a positive sentiment towards stevia and food products containing stevia.

The social media sentiment analysis further revealed that most of the mentions about stevia originated in North America indicating that consumer awareness was high in the region. Stevia-based drinks from leading brands, such as Coca-Cola, PepsiCo, and Nestlé were the top trending mentions across social media channels. Nestea, Coca-Cola Life, Pepsi True, and Sprite Green were the most discussed products and overall the sentiment was positive about them.

PMR’s social media sentiment analysis further revealed that among stevia-based beverages, confectionary, and packaged food, stevia-based packaged foods generated the highest mentions and more than 70% of these mentions were positive. Overall, PMR’s social media sentiment analysis on stevia revealed that consumers appreciated stevia-based products and were receptive towards using them.

Stevia Market: Competitive Landscape

Nestlé S.A. is a dominant player in the stevia market and its stevia-based offerings have been well-received by consumers. Nestlé has a wide range of stevia-based beverages and food products. The company is focusing on launching low-calorie products based on a combination of stevia and cane sugar sweetener.

Other key companies in the global stevia market are,
Cargill Inc.
EvolvaHolding S.A.
PureCircle Ltd.
Stevia Corp.
Ingredion Inc.
GLG Life Tech Corp.
Tate & Lyle Plc.
The Coca-Cola Company
PepsiCo Inc.

Table Of Contents

Global Market Study on Stevia: Beverages Will Remain the Dominant Application Segment Through 2020
1. Research Methodology

2. Assumptions and Acronyms Used

3. Global Stevia Market - Executive Summary

4. Global Stevia Market: Taxonomy

5. Global Sweetener Market Overview

5.1. Sweetener Market: Brief Introduction

5.2. Sweetener Market: Key Trends

6. Global Stevia Market Overview

6.1. Global Stevia Market Value and Y-o-Y Growth Forecast

6.2. Global Stevia Market Volume and Y-o-Y Growth Forecast

7. Global Stevia Market Dynamics

7.1. Global Stevia Market Drivers

7.1.1. Economic

7.1.2. Supply

7.1.3. Demand

7.2. Global Stevia Market Restraints

8. Global Stevia Market Analysis and Forecast: By Extract Type

8.1. Global Stevia Market Attractiveness Analysis By Extract Type

8.2. Global Stevia Market Value Share and BPS Analysis By Extract Type

8.3. Global Liquid Extract Sub-Segment Value and Y-o-Y Growth Forecast

8.3.1. Global Liquid Extract Sub-Segment Value Share and BPS Analysis By Category

8.3.2. Global Liquid Extract Sub-Segment Key Drivers and Developments By Category

8.4. Global Powder Extract Sub-Segment Value and Y-o-Y Growth Forecast

8.4.1. Global Powder Extract Sub-Segment Value Share and BPS Analysis By Category

8.4.2. Global Powder Extract Sub-Segment Key Drivers and Developments By Category

8.5. Global Leaf Sub-Segment Value and Y-o-Y Growth Forecast

8.5.1. Global Leaf Sub-Segment Market: Overview

8.6. Global Stevia Market Key Trends By Extract Type

9. Global Stevia Market Analysis and Forecast By Application

9.1. Global Stevia Market Attractiveness Analysis By Application

9.2. Global Stevia Market Value Share and BPS Analysis By Application

9.3. Global Stevia Market Value and Y-o-Y Growth Forecast By Application

9.3.1. Global Dairy Food Products Sub-Segment Value and Y-o-Y Growth Forecast

9.3.2. Global Bakery Products Sub-Segment Value and Y-o-Y Growth Forecast

9.3.3. Global Dietary Supplements Sub-Segment Value and Y-o-Y Growth Forecast

9.3.4. Global Confectionery Sub-Segment Value and Y-o-Y Growth Forecast

9.3.5. Global Beverages Sub-Segment Value and Y-o-Y Growth Forecast

9.3.6. Global Packaged Food Products Sub-Segment Value and Y-o-Y Growth Forecast

9.3.7. Global Snacks Sub-Segment Value and Y-o-Y Growth Forecast

9.3.8. Global Table Top Sweeteners Sub-Segment Value and Y-o-Y Growth Forecast

9.4. Global Stevia Market Key Trends By Application

10. Global Stevia Market Analysis and Forecast: By Geography

10.1. Global Stevia Market Value Share and BPS Analysis By Geography

10.2. North America

10.2.1. North America Stevia Market Value and Y-o-Y Growth Forecast

10.2.2. North America Stevia Market Value Share and BPS Analysis By Extract Type

10.2.3. North America Stevia Market Value Share and BPS Analysis By Application

10.2.4. North America Stevia Market: Impact Analysis

10.3. Latin America

10.3.1. Latin America Stevia Market Value and Y-o-Y Growth Forecast

10.3.2. Latin America Stevia Market Value Share and BPS Analysis By Extract Type

10.3.3. Latin America Stevia Extract Market Value Share and BPS Analysis By Application

10.3.4. Latin America Stevia Market: Impact Analysis

10.4. Western Europe

10.4.1. Western Europe Stevia Market Value and Y-o-Y Growth Forecast

10.4.2. Western Europe Stevia Market Value Share and BPS Analysis By Extract Type

10.4.3. Western Europe Stevia Extract Market Value Share and BPS Analysis By Application

10.4.4. Western Europe Stevia Market: Impact Analysis

10.5. Eastern Europe

10.5.1. Eastern Europe Stevia Market Value and Y-o-Y Growth Forecast

10.5.2. Eastern Europe Stevia Market Value Share and BPS Analysis By Extract Type

10.5.3. Eastern Europe Stevia Extract Market Value Share and BPS Analysis By Application

10.5.4. Eastern Europe Stevia Market: Impact Analysis

10.6. Asia Pacific Excluding Japan (APEJ)

10.6.1. APEJ Stevia Market Value and Y-o-Y Growth Forecast

10.6.2. APEJ Stevia Market Value Share and BPS Analysis By Extract Type

10.6.3. APEJ Stevia Extract Market Value Share and BPS Analysis By Application

10.6.4. APEJ Stevia Market: Impact Analysis

10.7. Japan

10.7.1. Japan Stevia Market Value and Y-o-Y Growth Forecast

10.7.2. Japan Stevia Market Value Share and BPS Analysis by Extract Type

10.7.3. Japan Stevia Extract Market Value Share and BPS Analysis By Application

10.7.4. Japan Stevia Market: Impact Analysis

10.8. MEA

10.8.1. MEA Stevia Market Value and Y-o-Y Growth Forecast

10.8.2. MEA Stevia Market Value Share and BPS Analysis By Extract Type

10.8.3. MEA Stevia Extract Market Value Share and BPS Analysis By Application

10.8.4. MEA Stevia Market: Impact Analysis

10.9. Global Stevia Market By Geography: Key Trends

11. Global Stevia Market: Company Profiles

11.1. Stevia Market: Competitive Dashboard

11.1.1. Suppliers

11.1.1.1. Nestle S.A.

11.1.1.1.1. Company Details

11.1.1.1.2. Product Portfolio

11.1.1.1.3. Timeline

11.1.1.1.4. Strategies

11.1.1.1.5. SWOT Analysis

11.1.1.1.6. Financial Information

11.1.1.2. The Coca-Cola Company

11.1.1.3. PepsiCo Inc.

11.1.2. Producers

11.1.2.1. Cargill Inc.

11.1.2.2. Evolva Holding S.A.

11.1.2.3. PureCircle Ltd.

11.1.2.4. Stevia Corp.

11.1.2.5. Ingredion Inc.

11.1.2.6. GLG Life Tech Corp.

11.1.2.7. Tate and Lyle Plc.

12. Global Stevia Market - Social Media Sentiment Analysis

12.1. Overall Dashboard

12.1.1. Social Sentiment Analysis By Application

12.1.1.1. Stevia-based Beverages

12.1.1.2. Stevia-based Confectionery Products

12.1.1.3. Stevia-based Food

12.1.2. Social Sentiment Analysis By Products

12.1.2.1. The Coca-Cola Company - Coca Cola Life

12.1.2.2. The Coca-Cola Company - Fuze Tea

12.1.2.3. Nestle S.A. - Nestea

12.1.2.4. PepsiCo. Inc. - Pepsi True

13. Global Stevia Market - Industry Survey

13.1. Industry Survey Background and Methodology

13.2. Respondents Profile

13.3. Manufacturers Respondent Analysis

13.4. Distributor/Retailers Respondent Analysis

13.5. Drivers/Restraints

13.5.1. Stevia Market Growth Driver Rating On Range Of 1 to 5

13.5.2. Stevia Market Growth Restraint Rating On Range Of 1 to 5

N/A

List of Figures

Figure 1: Global Stevia Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 2: Global Stevia Market Volume and Y-o-Y Growth Forecast, 2014-2020

Figure 3: Global Stevia Market Value Share and BPS Analysis, By Extracts, 2014 and 2020 (%)

Figure 4: Global Liquid Extract Sub-Segment Value and Y-o-Y Growth Forecast, 2013-2020

Figure 5: Global Liquid Extract Sub-Segment Value Absolute $ Opportunity, 2014-2020

Figure 6: Global Liquid Extract Sub-Segment Value Share and BPS Analysis, By Type, 2014 and 2020 (%)

Figure 7: Global Powder Extract Sub-Segment Value and Y-o-Y Growth Forecast, 2013-2020

Figure 8: Global Powder Extract Sub-Segment Value Absolute $ Opportunity, 2014-2020

Figure 9: Global Powder Extract Sub-Segment Value Share and BPS Analysis, By Type, 2014 and 2020 (%)

Figure 10: Global Leaf Sub-Segment Value and Y-o-Y Growth Forecast, 2013-2020

Figure 11: Global Leaf Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 12: Global Stevia Market Attractiveness Analysis, by Extract Type, 2014-2020

Figure 13: Global Stevia Market Value Share and BPS Analysis, By Application, 2014 and 2020 (%)

Figure 14: Global Dairy Food Products Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 15: Global Dairy Food Products Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 16: Global Bakery Products Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 17: Global Bakery Products Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 18: Global Dietary Supplements Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 19: Global Dietary Supplements Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 20: Global Confectionery Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 21: Global Confectionery Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 22: Global Beverages Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 23: Global Beverages Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 24: Global Packaged Food Products Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 25: Global Packaged Food Products Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 26: Global Snacks Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 27: Global Snacks Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 28: Global Table Top Sweeteners Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 29: Global Table Top Sweetener Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 30: Global Others Sub-Segment Value and Y-o-Y Growth Forecast, 2014-2020

Figure 31: Global Others Sub-Segment Absolute $ Opportunity, 2014-2020

Figure 32: Global Stevia Market Attractiveness Analysis, By Application, 2014-2020

Figure 33: Global Stevia Market Value Share and BPS Analysis, By Geography, 2014 and 2020 (%)

Figure 34: North America Stevia Market Value Forecast, Y-o-Y Growth, 2014-2020

Figure 35: North America Stevia Market Absolute $ Opportunity, 2014-2020

Figure 36: North America Stevia Market Value Share and BPS Analysis, by Extract Type, 2014 and 2020 (%)

Figure 37: North America Stevia Market Value Share and BPS Analysis by Application, 2014 and 2020 (%)

Figure 38: Latin America Stevia Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 39: Latin America Stevia Market Absolute $ Opportunity, 2014-2020

Figure 40: Latin America Stevia Market Value Share and BPS Analysis, by Extract Type, 2014 and 2020 (%)

Figure 41: Latin America Stevia Extract Market Value Share and BPS Analysis by Application, 2014 and 2020 (%)

Figure 42: Western Europe Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 43: Western Europe Market Absolute $ Opportunity, 2014-2020

Figure 44: Western Europe Stevia Extract Market Value Share and BPS Analysis by Extract Type, 2014 and 2020 (%)

Figure 45: Western Europe Stevia Extract Market Value Share and BPS Analysis by Application, 2014 and 2020 (%)

Figure 46: Western Europe Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 47: Western Europe Market Absolute $ Opportunity, 2014-2020

Figure 48: Eastern Europe Stevia Extract Market Value Share and BPS Analysis By Extract Type, 2014-2020

Figure 49: Eastern Europe Stevia Market Value Share and BPS Analysis by Application, 2014-2020

Figure 50: Asia Pacific Stevia Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 51: Asia Pacific Stevia Market Absolute $ Opportunity, 2014-2020

Figure 52: Asia Pacific Stevia Market Value Share and BPS Analysis By Extract Type, 2014-2020

Figure 53: Asia Pacific Stevia Market Value Share and BPS Analysis By Application, 2014-2020

Figure 54: Japan Stevia Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 55: Japan Stevia Market Absolute $ Opportunity, 2014-2020

Figure 56: Japan Stevia Market Value Share and BPS Analysis By Extract Type 2014-2020

Figure 57: Japan Stevia Market Value Share and BPS Analysis By Application, 2014-2020

Figure 58: MEA Stevia Market Value and Y-o-Y Growth Forecast, 2014-2020

Figure 59: MEA Stevia Market Absolute $ Opportunity, 2014-2020

Figure 60: MEA Stevia Market Value Share and BPS Analysis by Extract Type, 2014-2020

Figure 61: MEA Stevia Market Value Share and BPS Analysis by Application, 2014-2020

Figure 61: MEA Stevia Market Value Share and BPS Analysis by Application, 2014-2020

Figure 62: Industry Survey Respondents Profile

Figure 63: Split by Source of Ingredients

Figure 64: Regional Split by Source of Ingredients

Figure 65: Overall Split by Testing Method

Figure 66: Regional Split by Testing Method

Figure 67: Overall Testing Split by Contaminant

Figure 68: Regional Testing Split by Contaminant

Figure 69: Split by Promising Category

Figure 70: Regional Split by Promising Category

Figure 71: Overall Distributor Range of Margin Split

Figure 72: Regional Split by Distributor Range of Margin

Figure 73: Overall Company Share Split

Figure 74: Company Share Split by Region

Figure 75: Overall Split on Basis of Sweetener Category

Figure 76: Regional Split on Basis of Sweetener Category

Figure 77: Regional Split by Age Group

Figure 78: Manufacturers: Stevia Market Growth Driver Rating

Figure 79: Distributors: Stevia Market Growth Driver Rating

Figure 80: Manufacturers: Stevia Market Growth Restraints Rating

Figure 81: Distributors: Stevia Market Growth Restraints Rating

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