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  4. > South Africa Market Study on UHT Milk: Semi Skimmed UHT Milk to Witness Highest Growth by 2019

Increasing population and the poor cold-chain infrastructure in developing countries are driving the global UHT milk market. European countries have been among the largest UHT milk markets due to their less frequent shopping habits, as UHT milk can be stored for longer periods. Also, Asian countries, especially China, with its fast-growing population and increasing urbanization are high-growth UHT milk markets.

Despite the poor cold chain infrastructure in China, UHT milk consumption in the country is around 70% of the total milk consumption, which brings in more opportunities for the growth of UHT milk. Australia is also witnessing a growth in this market. New dietary trends are giving the UHT milk market a new dimension for growth. The industry has good prospects in school milk programs run by several governments, sportspersons who take UHT milk to the field, and office-goers who consume milk on the go.

The South African UHT milk market is mainly driven by its increasing acceptability among all classes and the ability of companies to maintain stable retail prices. UHT milk companies distribute their products through large (such as supermarkets and hypermarkets) and small retail formats (such as convenience stores and independent retailers), where the former generate bigger volume sales. The school feeding program has been emerging as one of the key areas for the UHT milk market due to the increasing number of children and schools opting for it.

The increasing powdered milk market in the country has been a major challenge for the UHT milk market here, which can be a potential threat in future. High growth rate makes the UHT milk market one of the most attractive industries for new companies in South Africa; however, the lack of capital and expertise makes their entry tough. Rivalry in the industry is extremely high due to the presence of large number of players and private label brands.

The unorganized raw milk market in developing countries is one of the restraints for the UHT milk market, as raw milk is preferred by consumers due to their perception of its high nutritional value and freshness. The market is highly concentrated at the top. However, it is characterized by the presence of large numbers of private label brands offered under the branding of retail stores.

Table Of Contents

South Africa Market Study on UHT Milk: Semi Skimmed UHT Milk to Witness Highest Growth by 2019
Chapter 1 Preface

1.1 Report Description

1.2 Scope and Definition

1.2.1 Product segments covered in the report

1.3 Research Methodology

Chapter 2 Market Synopsis

Chapter 3 Global UHT Milk Market

3.1 Introduction

3.2 UHT Milk Market Size and Forecast

Chapter 4 South Africa UHT Milk Market

4.1 Industry Overview

4.1.1 Introduction

4.1.2 Strength, Weakness, Opportunity, and Threat (SWOT) Analysis Strengths UHT milk is a popular milk category among the two major population classes-high and lower middle Stability in retail prices of UHT milk Weaknesses Dominance of private label brands in the UHT milk market is creating obstacles for the organized players Opportunities Switching of pasteurized milk consumers to long- life versions Increasing number of children under school feeding program Threats Growing market for powdered milk

4.1.3 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitutes Degree of Competition

4.1.4 UHT Milk Market Industry Trends Semi-skimmed UHT milk is witnessing an increasing demand in South Africa

4.2 UHT Milk Market Size and Forecast

4.3 UHT Milk Market by Product

4.4 UHT Milk Market by Distribution Channel

4.5 UHT Milk Consumption Analysis by Province

Chapter 5 Competitive Scenario

5.1 UHT Milk Market Share by Company

5.1.1 Market share by value

5.2 Product Positioning

5.3 Competitive Benchmarking

Chapter 6 Company Profiles

6.1 Parmalat SA (Pty) Ltd.

6.1.1 Company overview

6.1.2 Products and segments

6.1.3 Financial performance

6.1.4 Strategic development

6.2 Coega Dairy

6.2.1 Company overview

6.2.2 Products and segments

6.2.3 Financial performance

6.2.4 Strategic Development

6.3 Clover Industries Limited

6.3.1 Company overview

6.3.2 Products and segments

6.3.3 Financial performance

6.3.4 Strategic development

6.4 Woodlands Dairy

6.4.1 Company overview

6.4.2 Products and segments

6.4.3 Financial performance

6.4.4 Strategic development

6.5 Dewfresh Products (Pty) Ltd.

6.5.1 Company overview

6.5.2 Products and segments

6.5.3 Financial performance

6.5.4 Strategic development

List of Tables

TABLE 1 South Africa UHT milk market snapshot, 2013 and 2019 8

TABLE 2 Global UHT milk market, 2010 - 2013 10

TABLE 3 Global UHT milk market, 2014 - 2019 11

TABLE 4 South Africa registered producer-distributors and milk buyers per province, March 2012

TABLE 5 South Africa UHT milk market, 2010 - 2013 20

TABLE 6 South Africa UHT milk market, 2014 - 2019 20

TABLE 7 Product positioning of major companies, 2013 25

List of Figures

FIG. 1 South Africa UHT milk market: Porter's five forces analysis

FIG. 2 South Africa economic growth comparison with the global regions, 2010 - 2015 (% GDP growth)

FIG. 3 South Africa food inflation, 2014 (%)

FIG. 4 South Africa UHT milk market share, by product, by value

FIG. 5 South Africa UHT milk market share, by distribution channel, by value

FIG. 6 UHT milk market share, by province, by value

FIG. 7 Market share, by company, by value, 2013

FIG. 8 Competitive benchmarking of South Africa UHT milk market

FIG. 9 Parmalat S.p.A.'s net revenue and net income, 2011 - 2013 (USD million)

FIG. 10 Clover Industries Limited's revenue and profit, 2012 - 2014 (USD million)

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