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Today business organizations are operational across various verticals which include Banking, Financial Services, and Insurance (BFSI), retail and consumer goods, telecommunication, health care and life sciences, media and entertainment, government, business and consulting services, research and education, energy, and manufacturing. There are huge amounts of unstructured data getting generated during different process across these verticals. Cloud computing has become quite a common practice that shares data among various organizations. Cloud analytics is also gaining traction among various verticals as provides high-end analytics solutions along with cost effectiveness benefits.

There are various cloud analytics solutions which include cloud BI tools; hosted data warehouse solutions; complex event processing; enterprise information management; enterprise performance management; governance, risk and compliance; and analytics solutions.

The cloud BI tools are broadly classified in three categories: data integration tools, reporting and OLAP tools, and CRM software. Data integration tools are used for storing huge amounts of data in data repositories. Online analytical processing (OLAP) is a part of business intelligence that includes business reporting application. Customer Relationship Management (CRM) software is used to maintain efficient interaction with existing and potential customers.

This market research report consists of the detailed analysis, market sizing, and forecasting for the emerging submarkets of the cloud analytics market. The report is segmented on the basis of type of cloud analytics solutions, deployment models, organization size, verticals, and regions. The cloud analytics market research report analyzes the global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, market ecosystem, and emerging technologies in this market.

The cloud analytics report is expected to help the market leaders/new entrants in this market in the following ways:
1. The cloud analytics report segments the market into solutions, deployment models, organization size, verticals, and regions covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.
2. The cloud analytics report will help them better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
Cloud analytics will help them understand the overall growth of the market. The report also provides information and analysis on the key market drivers, restraints, challenges, and opportunities in the market.

Table Of Contents

Cloud Analytics Market by Type - Worldwide Forecast and Analysis to 2015 - 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.4 CURRENCY 14
1.5 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data from secondary sources 16
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 18
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 19
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CLOUD ANALYTICS MARKET 27
4.2 LIFECYCLE ANALYSIS, BY REGION 28
4.3 MARKET INVESTMENT SCENARIO 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 MARKET SEGMENTATION 31
5.3 MARKET DYNAMICS 32
5.3.1 DRIVERS 33
5.3.1.1 Massive rise in big data 33
5.3.1.2 Quick and easy implementation of cloud-based analytics solutions 33
5.3.1.3 Cost benefits of cloud-based analytics solutions 33
5.3.2 RESTRAINTS 33
5.3.2.1 Data security and availability issues 33
5.3.2.2 Performance issues associated with cloud applications 34
5.3.3 OPPORTUNITIES 34
5.3.3.1 Advantages over traditional BI solutions 34
5.3.3.2 Insufficient in-house IT expertise and equipment 34
5.3.4 CHALLENGES 34
5.3.4.1 Pervasive traditional data warehouses 34
5.3.4.2 Difficulties in running input/output (I/O) intensive applications 35
6 INDUSTRY TRENDS 36
6.1 VALUE CHAIN 36
6.2 PORTER'S FIVE FORCES ANALYSIS 37
6.2.1 THREAT OF NEW ENTRANTS 37
6.2.2 THREAT OF SUBSTITUTES 38
6.2.3 BARGAINING POWER OF SUPPLIERS 38
6.2.4 BARGAINING POWER OF BUYERS 38
6.2.5 INTENSITY OF RIVALRY 39
6.3 STRATEGIC BENCHMARKING 39
7 CLOUD ANALYTICS MARKET ANALYSIS, BY SOLUTION 40
7.1 INTRODUCTION 41
7.2 CLOUD BUSINESS INTELLIGENCE TOOLS 42
7.2.1 DATA INTEGRATION TOOL 43
7.2.2 REPORTING AND ONLINE ANALYTICAL PROCESSING TOOLS 43
7.2.3 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE 43
7.3 HOSTED DATA WAREHOUSE SOLUTIONS 44
7.4 COMPLEX EVENT PROCESSING 45
7.5 ENTERPRISE INFORMATION MANAGEMENT 46
7.6 ENTERPRISE PERFORMANCE MANAGEMENT 48
7.7 GOVERNANCE, RISK MANAGEMENT AND COMPLIANCE (GRC) 49
7.8 ANALYTICS SOLUTIONS 51
7.8.1 PREDICTIVE ANALYTICS 52
7.8.2 SPATIAL ANALYTICS 52
7.8.3 VIDEO ANALYTICS 52
7.8.4 TEXT ANALYTICS 52
7.8.5 SPEECH ANALYTICS 52
7.8.6 WEB ANALYTICS 53
7.8.7 MACHINE ANALYTICS 53
8 CLOUD ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 54
8.1 INTRODUCTION 55
8.2 PUBLIC CLOUD 56
8.3 PRIVATE CLOUD 56
8.4 HYBRID CLOUD 57
8.5 COMMUNITY CLOUD 58
9 CLOUD ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 59
9.1 INTRODUCTION 60
9.2 SMALL AND MEDIUM BUSINESSES 60
9.3 LARGE ENTERPRISE 61
10 CLOUD ANALYTICS MARKET ANALYSIS, BY VERTICAL 62
10.1 INTRODUCTION 63
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 64
10.3 RETAIL AND CONSUMER GOODS 66
10.4 HIGH TECH AND ELECTRONICS 67
10.5 HEALTHCARE AND LIFE SCIENCES 69
10.6 MEDIA AND ENTERTAINMENT 70
10.7 GOVERNMENT 72
10.8 BUSINESS AND CONSULTING SERVICES 74
10.9 RESEARCH AND EDUCATION 75
10.10 ENERGY 76
10.11 MANUFACTURING 78
10.12 OTHERS 80
11 GEOGRAPHIC ANALYSIS 82
11.1 INTRODUCTION 83
11.2 NORTH AMERICA 84
11.3 EUROPE 85
11.4 ASIA-PACIFIC 86
11.5 MIDDLE EAST AND AFRICA 87
11.6 LATIN AMERICA 88
12 COMPETITIVE LANDSCAPE 89
12.1 OVERVIEW 90
12.2 COMPETITIVE SITUATION AND TRENDS 92
12.2.1 NEW PRODUCT LAUNCHES 94
12.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 95
12.2.3 ACQUISITIONS 96
13 COMPANY PROFILES 98
13.1 INTRODUCTION 98
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 SAP SE 99
13.3 ORACLE CORPORATION (ORACLE) 102
13.4 MICROSOFT CORPORATION (MICROSOFT) 105
13.5 INTERNATIONAL BUSINESS MACHINES CORP. (IBM) 108
13.6 TERADATA CORPORATION (TERADATA) 112
13.7 GOOGLE INC. (GOOGLE) 115
13.8 HEWLETT-PACKARD (HP) 117
13.9 SAS INSTITUTE INC. (SAS) 119
13.10 TABLEAU SOFTWARE INC. (TABLEAU SOFTWARE) 122
13.11 MICROSTRATEGY 124
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13.12 KEY INNOVATORS 126
13.12.1 BIRST INC. 126
13.12.2 HOST ANALYTICS INC. 126
13.12.3 WE ARE CLOUD, INC. (BIME) 126
13.12.4 QLIK TECH INTERNATIONAL AB 126
13.12.5 C9 INC. 126
14 APPENDIX 128
14.1 INSIGHTS OF INDUSTRY EXPERTS 128
14.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 129
14.3 DISCUSSION GUIDE 130
14.4 AVAILABLE CUSTOMIZATIONS 134
14.5 RELATED REPORTS 135


LIST OF TABLES

TABLE 1 GLOBAL CLOUD ANALYTICS MARKET: ASSUMPTIONS 23
TABLE 2 OVERALL CLOUD ANALYTICS MARKET SIZE and GROWTH,
2013-2020 ($MILLION, Y-O-Y %) 25
TABLE 3 CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 41
TABLE 4 CLOUD BUSINESS INTELLIGENCE TOOLS: CLOUD ANALYTICS MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 42
TABLE 5 CLOUD BUSINESS INTELLIGENCE TOOLS: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 42
TABLE 6 HOSTED DATA WAREHOUSE SOLUTIONS: CLOUD ANALYTICS MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 44
TABLE 7 HOSTED DATA WAREHOUSE: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 44
TABLE 8 COMPLEX EVENT PROCESSING: CLOUD ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 45
TABLE 9 COMPLEX EVENT PROCESSING: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 46
TABLE 10 ENTERPRISE INFORMATION MANAGEMENT: CLOUD ANALYTICS MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 46
TABLE 11 ENTERPRISE INFORMATION MANAGEMENT: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 47
TABLE 12 ENTERPRISE PERFORMANCE MANAGEMENT: CLOUD ANALYTICS MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 48
TABLE 13 ENTERPRISE PERFORMANCE MANAGEMENT: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 49
TABLE 14 GOVERNANCE, RISK AND COMPLIANCE: CLOUD ANALYTICS MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 49
TABLE 15 GOVERNANCE, RISK AND COMPLIANCE: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 50
TABLE 16 ANALYTICS SOLUTIONS: CLOUD ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 51
TABLE 17 ANALYTICS SOLUTIONS: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 51
TABLE 18 CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 ($MILLION) 55
TABLE 19 PUBLIC CLOUD DEPLOYMENT MODEL: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 56
TABLE 20 PRIVATE CLOUD DEPLOYMENT MODEL: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 56
TABLE 21 HYBRID CLOUD DEPLOYMENT MODEL: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 57
TABLE 22 COMMUNITY CLOUD DEPLOYMENT MODEL: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 58
TABLE 23 CLOUD ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 ($MILLION) 60
TABLE 24 SMALL AND MEDIUM BUSINESS: CLOUD ANALYTICS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 61
TABLE 25 LARGE ENTERPRISES: CLOUD ANALYTICS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 61
TABLE 26 CLOUD ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 63
TABLE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 64
TABLE 28 BFSI: CLOUD ANALYTICS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 65
TABLE 29 BFSI: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 ($MILLION) 65
TABLE 30 RETAIL AND CONSUMER GOODS: CLOUD ANALYTICS MARKET SIZE,
BY SOLUTION, 2013-2020 ($MILLION) 66
TABLE 31 RETAIL AND CONSUMER GOODS: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 66
TABLE 32 RETAIL AND CONSUMER GOODS: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 67
TABLE 33 HIGH TECH AND ELECTRONICS: CLOUD ANALYTICS MARKET SIZE,
BY SOLUTION, 2013-2020 ($MILLION) 67
TABLE 34 HIGH TECH AND ELECTRONICS: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 68
TABLE 35 HIGH TECH AND ELECTRONICS: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 68
TABLE 36 HEALTHCARE AND LIFE SCIENCES: CLOUD ANALYTICS MARKET SIZE,
BY SOLUTION, 2013-2020 ($MILLION) 69
TABLE 37 HEALTHCARE AND LIFE SCIENCES: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 69
TABLE 38 HEALTHCARE AND LIFE SCIENCES: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 70
TABLE 39 MEDIA AND ENTERTAINMENT: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 71
TABLE 40 MEDIA AND ENTERTAINMENT: CLOUD ANALYTICS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 71
TABLE 41 MEDIA AND ENTERTAINMENT: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 72
TABLE 42 GOVERNEMENT: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 ($MILLION) 72
TABLE 43 GOVERNMENT: CLOUD ANALYTICS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 73
TABLE 44 GOVERNMENT: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 ($MILLION) 73
TABLE 45 BUSINESS AND CONSULTING SERVICES: CLOUD ANALYTICS MARKET SIZE,
BY SOLUTION, 2013-2020 ($MILLION) 74
TABLE 46 BUSINESS AND CONSULTING SERVICES: CLOUD ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 74
TABLE 47 BUSINESS AND CONSULTING SERVICES: CLOUD ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 75
TABLE 48 RESEARCH AND EDUCATION: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 75
TABLE 49 RESEARCH AND EDUCATION: CLOUD ANALYTICS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 76
TABLE 50 RESEARCH AND EDUCATION: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 76
TABLE 51 ENERGY: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 77
TABLE 52 ENERGY: CLOUD ANALYTICS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 77
TABLE 53 ENERGY: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 ($MILLION) 78
TABLE 54 MANUFACTURING: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 ($MILLION) 78
TABLE 55 MANUFACTURING: CLOUD ANALYTICS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 79
TABLE 56 MANUFACTURING: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 79
TABLE 57 OTHERS: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 80
TABLE 58 OTHERS: CLOUD ANALYTICS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 80
TABLE 59 OTHERS: CLOUD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 ($MILLION) 81
TABLE 60 CLOUD ANALYTICS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 83
TABLE 61 NORTH AMERICA: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 ($MILLION) 84
TABLE 62 EUROPE: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 85
TABLE 63 ASIA-PACIFIC: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 ($MILLION) 86
TABLE 64 MIDDLE EAST AND AFRICA: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 ($MILLION) 87
TABLE 65 LATIN AMERICA: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 ($MILLION) 88
TABLE 66 NEW PRODUCT LAUNCHES, 2011-2015 94
TABLE 67 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS, 2013-2015 95
TABLE 68 ACQUISITIONS, 2012-2015 96


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 15
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 22
FIGURE 5 NORTH AMERICA HOLDS THE HIGHEST MARKET SHARE FOR 2015 25
FIGURE 6 BFSI INDUSTRY SEGMENT IS ESTIMATED TO HOLD THE HIGHEST MARKET SHARE FOR THE YEAR 2015 26
FIGURE 7 GROWTH TREND OF CLOUD ANALYTICS MARKET (2015-2020) 27
FIGURE 8 CLOUD ANALYTICS MARKET: CAGR OF TOP THREE TYPE OF SOLUTIONS AND VERTICALS 27
FIGURE 9 GEOGRAPHIC LIFECYCLE ANALYSIS (2015): MIDDLE EAST AND AFRICA MARKET IS INCREASING WITH THE HIGHEST GROWTH RATE 28
FIGURE 10 MARKET INVESTMENT SCENARIO: MIDDLE EAST AND AFRICA AND LATIN AMERICA RISE AS THE BEST OPPORTUNITY MARKETS FOR INVESTMENT IN THE NEXT FIVE YEARS 29
FIGURE 11 CLOUD ANALYTICS MARKET: MARKET SEGMENTATION 31
FIGURE 12 MASSIVE RISE IN DATA AND THE BENEFITS ARE THE KEY DRIVERS IN THIS MARKET 32
FIGURE 13 CLOUD ANALYTICS: VALUE CHAIN ANALYSIS 36
FIGURE 14 CLOUD ANALYTICS: PORTER'S FIVE FORCES ANALYSIS 37
FIGURE 15 STRATEGIC BENCHMARKING: CLOUD ANALYTICS 39
FIGURE 16 HOSTED DATA WAREHOUSE SOLUTION SEGMENT HOLDS THE HIGHEST MARKET SHARE FOR THE YEAR 2015 41
FIGURE 17 PUBLIC CLOUD MODEL IS ESTIMATED TO HOLD THE HIGHEST MARKET SIZE FOR THE YEAR 2015 55
FIGURE 18 SMALL AND MEDIUM BUSINESS SEGMENT HOLDS HIGHER MARKET SHARE THAN THE LARGE ENTERPRISE SEGMENT FOR THE YEAR 2015 60
FIGURE 19 BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENT HOLDS THE LARGEST MARKET SIZE FOR THE YEAR 2015 64
FIGURE 20 NORTH AMERICA HOLDS THE LARGEST MARKET SIZE FOR THE YEAR 2015 83
FIGURE 21 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE PERIOD OF 2010-2015 90
FIGURE 22 MICROSOFT CORP. AND SAP SE SHOW AN INCREASE IN REVENUE BETWEEN 2012 AND 2014 91
FIGURE 23 NEW PRODUCT LAUNCH IS THE KEY STRATEGY USED BY MAJOR MARKET PLAYERS 92
FIGURE 24 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY 93
FIGURE 25 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 98
FIGURE 26 SAP SE: COMPANY SNAPSHOT 99
FIGURE 27 SAP SE: SWOT ANALYSIS 101
FIGURE 28 ORACLE: COMPANY SNAPSHOT 102
FIGURE 29 ORACLE: SWOT ANALYSIS 104
FIGURE 30 MICROSOFT CORPORATION: COMPANY SNAPSHOT 105
FIGURE 31 MICROSOFT CORPORATION: SWOT ANALYSIS 107
FIGURE 32 IBM: COMPANY SNAPSHOT 108
FIGURE 33 IBM: SWOT ANALYSIS 111
FIGURE 34 TERADATA: COMPANY SNAPSHOT 112
FIGURE 35 TERADATA: SWOT ANALYSIS 114
FIGURE 36 GOOGLE: COMPANY SNAPSHOT 115
FIGURE 37 HEWLETT-PACKARD: COMPANY SNAPSHOT 117
FIGURE 38 SAS INSTITUTE INC.: COMPANY SNAPSHOT 119
FIGURE 39 TABLEAU SOFTWARE: COMPANY SNAPSHOT 122
FIGURE 40 MICROSTRATEGY: COMPANY SNAPSHOT 124

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