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  5. > Malaysian Medical Insurance Sector Customer Experience Management 

Malaysian Medical Insurance Sector Customer Experience Management 

  • August 2015
  • -
  • Frost & Sullivan
  • -
  • 97 pages

Summary

Table of Contents

Malaysian Medical Insurance Sector Customer Experience Management : Benchmarking the Industry Excellence in Delivering Superior Customer Experience

In this first Customer Experience Management report for Malaysia’s Medical Insurance industry, Frost & Sullivan explores the relationship of the experiences provided by medical insurance companies for its customers. We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points.

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