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Customer Experience Management Report—Malaysia Telecommunications 2014 

  • August 2015
  • -
  • Frost & Sullivan
  • -
  • 94 pages

Summary

Table of Contents

Customer Experience Management Report—Malaysia Telecommunications 2014 : Benchmarking the Industry Excellence in Delivering Superior Customer Experience

In this first Customer Experience Management report for Malaysia’s Telecommunications industry, Frost & Sullivan explores the relationship of the experiences provided by telecommunications companies for its customers. We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points.

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