1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends
  4. > Enabling Successful eCommerce for Small Midsized Businesses 

Enabling Successful eCommerce for Small Midsized Businesses 

  • August 2015
  • -
  • Frost & Sullivan
  • -
  • 28 pages

Enabling Successful eCommerce for Small Midsized Businesses : Customer Expectations for Excellent Mobile and Omnichannel Service are Shaping eCommerce

eCommerce has become the primary customer engagement channel. Customers now invariably investigate sellers and products online before buying by visiting their web sites and checking out other customers’ experiences on social media. eCommerce has also become a popular customer sales channel. It dominates the market for buying “soft” virtualized products and services, or “X anything as service” that are deliverable online. All companies are faced with adapting to eCommerce and keeping up with rapidly changing developments. But small midsized businesses (SMBs) are particularly challenged what with their limited resources.

eCommerce Trends

The following important trends are affecting SMB eCommerce:
- Rising consumer brand and service expectations. Consumers realize they are highly valued in today’s slowly growing economy. Not surprisingly they have higher expectations for brands. They want to feel they are getting good value and that they are being treated well. Consumers also expect immediate responses to their issues. And they must feel comfortable with making transactions through eCommerce companies and sites to the same degree (if not higher) as they have with bricks and mortar retailers.

- Shorter business cycles. Product and service innovations are becoming “transient advantages” as they are being copied quickly by competitors. As a result, customer knowledge and service are prime marketplace differentiators.

- Going mobile for engagement but not for product purchases. Mobile devices have become the dominant communications tool. Frost & Sullivan research forecasts that the number of North American consumer wireless subscribers will increase from million in 2014 to nearly million in 2018. Meanwhile the number of consumer voice landline subscribers will decline from million to million over the same period.

But research by content monetization platform supplier Skimlinks suggests that consumers are still using their mobile devices for engagement, and their desktops and laptops for actual purchases. These units account for % of revenue driven by all commerce-related content or “comtent” while mobile, like smartphones, and tablets each generate % of revenues. These results are not surprising as wireless devices’ make viewing and navigating more difficult, particularly if users are in motion. Sometimes too, consumers find themselves in public places where they cannot risk divulging personal data.

Table Of Contents

Enabling Successful eCommerce for Small Midsized Businesses 
Contents
Introduction 3
eCommerce Trends 3
eCommerce Challenges6
Summary and Recommendations9
Buyer's Guide12
eCommerce Use Cases 20
The Final Word: Buyer's Guide Top Picks 26

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Automotive E-tailing Market by Vehicle Type, Vendor, Product Label, Components, Technology, and Region - Global Forecast to 2021

Automotive E-tailing Market by Vehicle Type, Vendor, Product Label, Components, Technology, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Continuous increase in vehicle sales, growing average age of existing vehicle population and growing trend of online shopping has driven demand in the automotive E-tailing market.” The automotive ...

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

  • $ 4620
  • Industry report
  • September 2016
  • by AskCI Consulting Co.

The concept of cross-border e-commerce can interpreted in a broad or narrow sense: Broadly, the cross-border e-commerce refers to the cross-border import and export trade activities in which the transactions ...

China eCommerce Market Shares, 2015

China eCommerce Market Shares, 2015

  • $ 4500
  • Industry report
  • October 2016
  • by IDC

This IDC study examines the ecommerce market in China and which vendors shaped the market, including B2B service providers and online retail enterprises, and provides their market shares in 2015 accordingly."It ...

Global E-commerce Market 2016-2020

September 2016 $ 2500

Download Unlimited Documents from Trusted Public Sources

E-Commerce Industry in Thailand

  • January 2017
    4 pages
  • E-Commerce  

    E-Commerce  

  • Thailand  

    United Kingdom  

    Asia  

View report >

Desktop Computer Markets in the US

  • January 2017
    2 pages
  • Desktop Compute...  

  • United States  

    World  

View report >

The future of the E-Commerce Industry in Australia

  • January 2017
    3 pages
  • E-Commerce  

  • Australia  

    Oceania  

    World  

View report >

Related Market Segments :

E-Commerce

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.