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U.S. Bottled Water through 2020

  • June 2016
  • -
  • Beverage Marketing
  • -
  • 326 pages

This report by Beverage Marketing Corp. READY TO GO.

Beverage Marketing’s definitive report on the second largest beverage category by volume considers every aspect of this resilient category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more.

The answers you need:
U.S. Bottled Water through 2020 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered include:
- How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
- Which package sizes and types are hot right now and which are not?
- How did the various bottled water market segments perform in 2015, and how are they like to develop by 2020?
- Which bottled water companies and brands experienced growth in 2015, and which did not?
- What are the drivers of the home- and office-delivery market for bottled water? Will HOD’s recent mini-revival continue to 2020?
- Which nations ship the most bottled water to the U.S. and how does imported water affect the domestic producers?
- Which non-sparkling water distribution channels will gain market share by 2020?

This report features:
U.S. Bottled Water through 2020 surveys the domestic landscape of the soon-to-be leading beverage category, with volume, retail dollar, wholesale dollar and per capita consumption figures. The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2020. All aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source.

Advertising and demographic data are also offered.
Backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the bottled water market including:
- Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and putting the U.S. market in a global perspective
- A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades
- Includes profiles of the Nestlé Waters North America (NWNA), PepsiCo, Coca-Cola Company, DS Services of America, CG Roxane, Culligan International, Dr Pepper Snapple, Crystal Rock, Glacier Water Services and Niagara Bottling. Also tracks the performance of the top domestic and imported brands and the leading HOD water companies
- Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume
- An analysis of non-sparkling volume by container type and by size as well as sparkling volume
- Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising)
- Consumer demographic profiles comparing consumers of key bottled water brands
- Overview of the seltzer and club soda market and its key players
- Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2020, as well as five-year volume forecasts by region, distribution channels and packaging, and mor.

Table Of Contents

U.S. Bottled Water through 2020
1. THE U.S. BOTTLED WATER MARKET
The Global Bottled Water Market
The National Bottled Water Market
- Overview
- Volume
- Per Capita Consumption
- Volume by Segment
- Wholesale Dollar Sales
- Prices
- Seasonality
- Retail Dollar Sales
- Quarterly Growth Trends
- Recent Trends in the Bottled Water Market

Exhibits
Global Bottled Water Market Consumption and Annual Change 1996 - 2015
U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 - 2020
U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Gallonage 1976 - 2020
U.S. Bottled Water Market Gallonage by Segment 1976 - 2020
U.S. Bottled Water Market Share of Gallonage by Segment 1976 - 2020
U.S. Bottled Water Market Change in Gallonage by Segment 1977 - 2020
U.S. Bottled Water Market Estimated Wholesale Dollars 1984 - 2020
U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 - 2020
U.S. Bottled Water Market Change in Wholesale Dollars 1985 - 2020
U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2015
U.S. Bottled Water Market Quarterly Volume Shares by Segment 2015
U.S. Bottled Water Market Estimated Retail Dollars 2010 - 2015
U.S. Bottled Water Market Estimated Share of Retail Dollars 2010 - 2015
U.S. Bottled Water Market Change in Retail Dollars 2011 - 2015
U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2016
2. THE REGIONAL BOTTLED WATER MARKETS
Regional Bottled Water Markets
- Overview
- Non-Sparkling Water
- Sparkling Water
- Per Capita Consumption

Exhibits
U.S. Bottled Water Market Gallonage by Region 2010 - 2020
U.S. Bottled Water Market Share of Gallonage by Region 2010 - 2020
U.S. Bottled Water Market Change in Gallonage by Region 2011 - 2020
U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2010 - 2020
U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2010 - 2020
U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2011 - 2020
U.S. Sparkling Bottled Water Market Gallonage by Region 2010 - 2020
U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2010 - 2020
U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2011 - 2020
U.S. Bottled Water Market Per Capita Consumption by Region 2010 - 2020
U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2010 - 2020
U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2010 - 2020
3. THE HOD WATER MARKET
Home- and Office-Delivered Bottled Water
- Overview
- Leading Companies and Brands
- Number of Coolers

Exhibits
The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2010 - 2015
The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2010 - 2015
The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2011 - 2015
The Leading HOD Bottled Water Companies Estimated Water Only Volume 2010 - 2015
The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2010 - 2015
The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2011 - 2015
The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2010 - 2015
The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2010 - 2015
The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2011 - 2015
U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 - 2020
4. THE IMPORTED BOTTLED WATER MARKET
Imported Bottled Water
- Overview
- Volume
Volume of Imports by Origin
- Regions of Origin
- Countries of Origin
Value of Imports by Origin
- Regions of Origin
- Countries of Origin
- Dollars Per Gallon
Imported Volume by Type
- Imported Sparkling and Non-Sparkling Water

Exhibits
Imported Bottled Water Market Gallonage, Sales and Growth 1977 - 2020
Imported Bottled Water Market Gallonage by Region 2010 - 2015
Imported Bottled Water Market Share by Region 2010 - 2015
Imported Bottled Water Market Change by Region 2011 - 2015
Leading Imported Water Countries Gallonage 2010 - 2015
Leading Imported Water Countries Share 2010 - 2015
Leading Imported Water Countries Gallonage Growth 2011 - 2015
Imported Bottled Water Market Dollar Value by Region 2010 - 2015
Imported Bottled Water Market Dollar Share by Region 2010 - 2015
Imported Bottled Water Market Dollar Growth by Region 2011 - 2015
Leading Imported Water Countries Dollar Value 2010 - 2015
Leading Imported Water Countries Share of Dollar Value 2010 - 2015
Leading Imported Water Countries Change in Dollar Value 2011 - 2015
Leading Imported Water Countries Dollars Per Gallon 2010 - 2015
Imported Bottled Water Market Volume by Type 1994 - 2020
Imported Bottled Water Market Share of Imports by Type 1994 - 2020
Imported Bottled Water Market Growth by Type 1995 - 2020
5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
Bottled Water Volume by Distribution Channel
Non-Sparkling Volume by Distribution Channel
Domestic Sparkling Volume by Distribution Channel
Imported Volume by Distribution Channel
PET Water Share by Outlet
Bottled Water Dollar Sales by Distribution Channel
Bottled Water Dollar Sales by Channel and Water Type
Bottled Water Sales Average Price Per Gallon
- Non-Sparkling
- Domestic Sparkling
- Imports
- Average Price in Supermarkets

Exhibits
U.S. Bottled Water Market Volume by Type of Distribution 2010 - 2020
U.S. Bottled Water Market Share by Type of Distribution 2010 - 2020
U.S. Bottled Water Market Growth by Type of Distribution 2011 - 2020
U.S. Bottled Water Market Volume by Distribution Channel 2010 - 2020
U.S. Bottled Water Market Share of Volume by Distribution Channel 2010 - 2020
U.S. Bottled Water Market Change in Volume by Distribution Channel 2011 - 2020
U.S. Bottled Water Market Gallonage by Water Type and Distribution 2005 - 2020
U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2005 - 2020
U.S. Bottled Water Market Growth by Water Type and Distribution 2006 - 2020
U.S. PET Water Market Volume by Distribution Channel 2010 - 2020
U.S. PET Water Market Share of Volume by Distribution Channel 2010 - 2020
U.S. PET Water Market Change in Volume by Distribution Channel 2011 - 2020
U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2010 - 2020
U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2010 - 2020
U.S. Bottled Water Market Dollar Growth by Type of Distribution 2011 - 2020
U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2005 - 2020
U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2005 - 2020
U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2006 - 2020
U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2005 - 2020
U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2006 - 2020
U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2010 - 2015
6. BOTTLED WATER PACKAGING
Bottled Water Packaging Developments
Non-Sparkling Volume by Container Type
Non-Sparkling Volume by Container Size and Channel
Sparkling Volume by Container Type

Exhibits
Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2010 - 2020
Domestic Non-Sparkling and Sparkling Water Share by Container Material 2010 - 2020
Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2011 - 2020
Domestic Non-Sparkling Water Volume by Container Material 2010 - 2020
Domestic Non-Sparkling Water Share by Container Material 2010 - 2020
Domestic Non-Sparkling Water Growth by Container Material 2011 - 2020
Domestic Non-Sparkling Water Volume by Container Size 2010 - 2020
Domestic Non-Sparkling Water Share by Container Size 2010 - 2020
Domestic Non-Sparkling Water Growth by Container Size 2011 - 2020
Domestic Sparkling Water Volume by Container Material 2010 - 2020
Domestic Sparkling Water Share by Container Material 2010 - 2020
Domestic Sparkling Water Growth by Container Material 2011 - 2020
7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
The Leading Companies and Their Brands
Nestle Waters North America, Inc.
- Poland Spring
- Arrowhead
- Deer Park
- Ozarka
- Zephyrhills
- Ice Mountain
- Nestle Pure Life
- Perrier
- resource
PepsiCo, Inc.
- Aquafina
Coca-Cola Company
- Dasani
DS Services of America, Inc.
- McKesson Brands
- Suntory Brands
Danone Waters North America
- Evian
CG Roxane LLC
- Alpine Spring
Culligan International
Dr Pepper Snapple Group, Inc.
Crystal Rock
Glacier Water Services, Inc.
Niagara Bottling, LLC
The PET Water Market
The Leading Imported Bottled Water Brands
- Evian
- Fiji
- San Pellegrino
- Perrier
- Volvic
- Acqua Panna
- Apollinaris
- Voss
- Iceland Spring

Exhibits
Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2010 - 2015
Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2010 - 2015
Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2011 - 2015
Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2010 - 2015
Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2010 - 2015
Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2011 - 2015
Leading Bottled Water Brands Dollar Sales 2010 - 2015
Leading Bottled Water Brands Share of Dollar Sales 2010 - 2015
Leading Bottled Water Brands Change in Dollar Sales 2011 - 2015
PET Water Market in the U.S. Estimated Volume by Company 2010 - 2015
PET Water Market in the U.S. Volume Share by Company 2010 - 2015
PET Water Market in the U.S. Change in Volume by Company 2011 - 2015
The Leading Imported Water Brands Estimated Volume 2010 - 2015
The Leading Imported Water Brands Volume Growth 2011 - 2015
8. THE U.S. CLUB SODA AND SELTZER WATER MARKET
Club Soda and Seltzer Water
- Overview
- Volume
Club Soda and Seltzer Water Companies and Brands
- Overview
- Canada Dry
- Vintage
- Schweppes
- Polar
- Seagram

Exhibits
Club Soda/Seltzer Estimated Volume 2010 - 2020
Club Soda/Seltzer Estimated Volume Share 2010 - 2020
Club Soda/Seltzer Estimated Volume Growth 2011 - 2020
Club Soda/Seltzer Estimated Volume by Brand 2010 - 2015
Club Soda/Seltzer Estimated Share by Brand 2010 - 2015
Club Soda/Seltzer Estimated Growth by Brand 2011 - 2015
9. BOTTLED WATER BY SOURCE
Purified and Spring Water
- Overview
- Volume

Exhibits
Retail PET Bottled Water Volume by Source 2000 - 2020
Retail PET Bottled Water Share by Source 2000 - 2020
Retail PET Bottled Water Growth by Source 2001 - 2020
10. BOTTLED WATER ADVERTISING EXPENDITURES
Bottled Water Advertising
- Overview
- Domestic Brands
- Imported Brands
Bottled Water Advertising by Media

Exhibits
U.S. Bottled Water Market Advertising Expenditures 1979 - 2015
U.S. Domestic Bottled Water Advertising Expenditures 1979 - 2015
Imported Bottled Water Advertising Expenditures 1979 - 2015
Leading Domestic Brands by Advertising Expenditures 2010 - 2015
Leading Domestic Brands by Share of Advertising Expenditures 2010 - 2015
Leading Domestic Brands Change in Advertising Expenditures 2011 - 2015
Leading Imported Brands by Advertising Expenditures 2010 - 2015
Leading Imported Brands by Share of Advertising Expenditures 2010 - 2015
Leading Imported Brands Change in Advertising Expenditures 2011 - 2015
Estimated Advertising Expenditures for All Bottled Water Brands by Media 2010 - 2015
Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2010 - 2015
Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2011 - 2015
11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER
Users of Bottled Waters in the U.S.
- Overview
- Comparative Demographics of Bottled Water Brands

Exhibits
Demographics of the Bottled Water Consumer 2015
Demographics of the Poland Spring Consumer 2015
Demographics of the Evian Consumer 2015
Demographics of the Aquafina Consumer 2015
Demographics of the Dasani Consumer 2015
Appendix
A. U.S. Population by Region 1976 - 2015

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