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U.S. Carbonated Soft Drinks through 2020

  • August 2016
  • -
  • Beverage Marketing
  • -
  • 415 pages

This report by Beverage Marketing Corp. READY TO GO.

This comprehensive market research report from Beverage Marketing Corporation on the leading beverage category examines trends and top companies' strategies, provides up-to-date statistics and detailed analysis of leading brands, packaging, quarterly growth and channels of distribution. It also offers data on regional markets, pricing, demographics, advertising, five-year growth projections and more.

The answers you need:
U.S. Carbonated Soft Drinks through 2020 is the culmination of an extensive body of industry research conducted each year by Beverage Marketing Corporation. This extensive report provides in-depth data and market analysis, shedding light on various aspects of the CSD market through reliable data and discussions of what the numbers really mean.

Questions answered in this report include:
- What are the growth prospects for regular and diet carbonated soft drinks (CSDs) in the United States, and what are the factors determining these developments?
- How will developments in the sweetener arena affect the soft drinks industry in the next five years?
- How many gallons of CSDs did U.S. residents consume in 2015, and how did that differ from previous years? Which U.S. regions were strongest in fountain? Which geographic region held the strongest soft drink share in the packaged market?
- Which CSD brands, flavors and segments grew in 2015 and which did not?
- Which flavors and segments of the market will gain share by 2020?
- How do trends in the premium soda market compare with those of traditional national brands and private label brands?
- Which are the leading distribution points for CSDs and how have inter-channel market share figures changed in the past five years? What will the next five years likely bring in terms of distribution?
- What the prospects for a turnaround in CSDs to 2020?

This report features:
The report provides a comprehensive view into the leading beverage category, backed by volume, retail dollar, wholesale dollar and per capita consumption figures. BMC's research provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth (or not) through 2020. All aspects of the CSD market including regional data, volume by package type, fountain gallonage, distribution channel breakdown and flavor type are covered in this industry report.

Advertising expenditures are broken down by 18 media types and demographic data is also considered, along with an overview of the premium CSD and private label segments.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research report get a thorough understanding of all facets of the CSD market including:
- A look at the all-sales-channel-inclusive historical and current statistics of the CSD market. As well as a discussion of the current trends moving the market and future trends which are likely to shape its evolution.
- Discussion of packaged versus fountain volume from both a national and regional standpoint.
- Volume, share and growth of overall and packaged diet versus regular CSD marketplace, as well as a comprehensive discussion of natural and artificial sweeteners in CSD formulations are included.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing strategies, financial data, brand volumes, international operations, management teams and bottler systems. Coverage includes Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group and Cott Corporation. Data includes volume and growth and market share statistics for key companies and brands.
- Flavor data, including drill-downs into diet and regular as well as packaged and fountain volume by flavor.
- An analysis of CSD volume by packaging type and distribution channel.
- Advertising expenditures of the leading CSD companies and brands and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
- An understanding of the share of volume sold through key on-and-off channel.
- Demographic profiles comparing consumers of key CSD brands and contrasting regular versus diet CSD users.
- Overview of the premium-priced sub-segments and break-out of leading brands.
- A comparison of trends in branded vs. private label CSD segments.
- Five-year projections for the carbonated soft drink market and its sub-segments. Includes compound annual growth rates (CAGRs) through 2020 for packaged vs. fountain CSDs, regular vs. diet, flavors including break-out by packaged/fountain and diet/regular, regional fountain and packaged volume, distribution channels, CSD volume by container type, as well as national brand vs. private label CSD volume.

As CSD marketers shift their strategies and innovate to meet challenges brought on by changing consumer trends, carbonated beverages will continue to be a segment to watch. Beverage Marketing Corporation's report provides reliable historical, current and projected data as well as the category insight and perspective required to take advantage of opportunities for growth for those within, or competing against CSDs.

The bottom line: this is the most complete report on the carbonated soft drinks market in the United States available anywhere. It offers relevant take-aways not only to those in the CSD space, but to anyone with an interest in non-alcohol drinks or the overall industry as it provides necessary insight into the strengths, weaknesses, status and expectations for this key beverage category. CSDs continue to represent a significant part of the puzzle, holding the lion's share of stomach in the market, at least for the near term. Whether you are a CSD executive striving to improve performance and preserve market share or an emerging category hoping to further erode the category's share of stomach, this report provides invaluable information and insight.

Table Of Contents

U.S. Carbonated Soft Drinks through 2020
1. THE U.S. CARBONATED SOFT DRINK MARKET
The National Soft Drink Market
- Overview
- Volume
- Per Capita Consumption
- Growth
- Dollar Sales
- Seasonality
- Quarterly Growth Trends
- Recent Trends in the CSD Market
The Regional Soft Drink Markets
- Overview
- Regional Per Capita Consumption

Exhibits
U.S. Carbonated Soft Drink Market Volume and Change 1960 - 2020
U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 - 2020
U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 - 2020
U.S. Carbonated Soft Drink Market Wholesale and Retail Dollars and Change 2000 - 2020
U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2015
U.S. Q1 2016 Estimated Volume, Share and Growth by Diet vs. Regular CSDs
Regional Soft Drink Markets Volume 2010 - 2020
Regional Soft Drink Markets Share of Volume 2010 - 2020
Regional Soft Drink Markets Change in Volume 2011 - 2020
Regional Soft Drink Markets Compound Annual Growth 1995 - 2020
Regional Soft Drink Markets Per Capita Consumption 2010 - 2020
2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS
National Packaged and Fountain Volume Trends
Regional Packaged Trends
Regional Fountain Trends

Exhibits
U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 - 2020
U.S. Soft Drink Market Packaged and Fountain Share 1975 - 2020
Regional Soft Drink Packaged Volume 1985 - 2020
Regional Soft Drink Packaged Share 1985 - 2020
Regional Soft Drink Packaged Growth 1986 - 2020
Regional Soft Drink Fountain Gallonage 1985 - 2020
Regional Soft Drink Fountain Share 1985 - 2020
Regional Soft Drink Fountain Growth 1986 - 2020
3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS
Regular and Diet Trends
- Overview
- Packaged CSDs
- Fountain CSDs
Regional Soft Drink Trends
- Packaged Regular CSDs
- Packaged Diet CSDs

Exhibits
U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 - 2020
U.S. Soft Drink Market Regular vs. Diet Growth 1985 - 2020
U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 - 2020
U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 - 2020
U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 - 2020
U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 - 2020
Regional Packaged Soft Drink Market Regular Volume 1985 - 2020
Regional Packaged Soft Drink Market Regular Share 1985 - 2020
Regional Packaged Soft Drink Market Regular Growth 1986 - 2020
Regional Packaged Soft Drink Market Diet Volume 1985 - 2020
Regional Packaged Soft Drink Market Diet Share 1985 - 2020
Regional Packaged Soft Drink Market Diet Growth 1986 - 2020
4. THE U.S. SOFT DRINK FLAVORS
National Flavor Trends
Regular Packaged Flavor Trends
Diet Packaged Flavor Trends
Regular Fountain Flavor Trends
Diet Fountain Flavor Trends

Exhibits
U.S. Soft Drink Market Volume by Flavor 2010 - 2020
U.S. Soft Drink Market Share by Flavor 2010 - 2020
U.S. Soft Drink Market Growth by Flavor 2011 - 2020
U.S. Soft Drink Regular Packaged Volume by Flavor 2010 - 2020
U.S. Soft Drink Regular Packaged Share by Flavor 2010 - 2020
U.S. Soft Drink Regular Packaged Growth by Flavor 2011 - 2020
U.S. Soft Drink Diet Packaged Volume by Flavor 2010 - 2020
U.S. Soft Drink Diet Packaged Share by Flavor 2010 - 2020
U.S. Soft Drink Diet Packaged Growth by Flavor 2011 - 2020
U.S. Soft Drink Regular Fountain Volume by Flavor 2010 - 2020
U.S. Soft Drink Regular Fountain Share by Flavor 2010 - 2020
U.S. Soft Drink Regular Fountain Growth by Flavor 2011 - 2020
U.S. Soft Drink Diet Fountain Volume by Flavor 2010 - 2020
U.S. Soft Drink Diet Fountain Share by Flavor 2010 - 2020
U.S. Soft Drink Diet Fountain Growth by Flavor 2011 - 2020
5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES
The Leading Companies
- Overview
Coca-Cola Company
- Overview
- Marketing
- Bottling System
PepsiCo, Inc.
- Overview
- Marketing
- Bottling System
Dr Pepper Snapple Group, Inc.
- Overview
- Marketing
- Bottling System
Cott Corporation
- Overview
- Marketing
- International

Exhibits
The Leading Soft Drink Companies Gallonage 2010 - 2015
The Leading Soft Drink Companies Share 2010 - 2015
The Leading Soft Drink Companies Growth 2011 - 2015
Coca-Cola Company Gallonage by Brand 2010 - 2015
Coca-Cola Company Industry Share by Brand 2010 - 2015
Coca-Cola Company Annual Growth by Brand 2011 - 2015
PepsiCo, Inc. Gallonage by Brand 2010 - 2015
PepsiCo, Inc. Industry Share by Brand 2010 - 2015
PepsiCo, Inc. Annual Growth by Brand 2011 - 2015
Dr Pepper Snapple Group, Inc. Gallonage by Brand 2010 - 2015
Dr Pepper Snapple Group, Inc. Industry Share by Brand 2010 - 2015
Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2011 - 2015
6. THE LEADING SOFT DRINK BRANDS
The Top Twenty Soft Drink Brands
The Top Fifteen Diet Soft Drink Brands
Leading Soft Drink Brands by Flavor
- Cola
- Heavy Citrus
- Lemon-Lime
- Pepper
- Orange/Flavor Lines
- Root Beer
Leading Soft Drink Brands by Channel

Exhibits
The Top 20 Soft Drink Brands Gallonage 2010 - 2015
The Top 20 Soft Drink Brands Share 2010 - 2015
The Top 20 Soft Drink Brands Growth 2011 - 2015
The Top 15 Diet Soft Drink Brands Volume 2010 - 2015
The Top 15 Diet Soft Drink Brands Share of Volume 2010 - 2015
The Top 15 Diet Soft Drink Brands Change in Volume 2011 - 2015
The Leading Soft Drink Flavor Brands Gallonage 2010 - 2015
The Leading Soft Drink Flavor Brands Category Share 2010 - 2015
The Leading Soft Drink Flavor Brands Volume Growth 2011 - 2015
Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2015
Leading Carbonated Soft Drink Trademarks by Retail Dollars in Supermarkets 2015
7. THE PREMIUM SOFT DRINK MARKET
Premium Soft Drinks
- Overview
- Leading Brands

Exhibits
Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2010 - 2015
Leading Premium Soda Brands Share of Wholesale Dollar Sales 2010 - 2015
Leading Premium Soda Brands Change in Wholesale Dollar Sales 2011 - 2015
Leading Premium Soda Brands Volume 2010 - 2015
Leading Premium Soda Brands Share of Volume 2010 - 2015
Leading Premium Soda Brands Change in Volume 2011 - 2015
8. U.S. SOFT DRINK DISTRIBUTION CHANNELS
Soft Drink Distribution Channels
- Overview
- Supermarkets
- Mass Merchandisers
- Foodservice
- Vending
- Convenience/Gas Stores
Vended Can, Bottle and Cup Volume

Exhibits
U.S. Soft Drink Market Volume by Distribution Channels 2010 - 2020
U.S. Soft Drink Market Share by Distribution Channels 2010 - 2020
U.S. Soft Drink Market Growth by Distribution Channels 2011 - 2020
The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2010 - 2020
The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2010 - 2020
The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2011 - 2020
9. U.S. SOFT DRINK INDUSTRY PRICING
Soft Drink Pricing
- Overview
- Consumer Prices
- Producer Prices
- Wholesale Prices

Exhibits
Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 - 2015
Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 - 2015
Average Wholesale Non-Discounted Price Per Packaged Case 1993 - 2015
Average Wholesale Non-Discounted Bulk Price Per Five Gallon Transfer Tank 1993 - 2015
10. PRIVATE LABEL SOFT DRINKS
Private Label Soft Drinks

Exhibits
U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 - 2020
U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 - 2020
11. U.S. SOFT DRINK PACKAGING
Soft Drink Packaging Trends
Soft Drink Volume by Container Size

Exhibits
U.S. Soft Drink Packaged Volume by Type 1975 - 2020
U.S. Soft Drink Packaged Share by Type 1975 - 2020
U.S. Soft Drink Packaged Growth by Type 1985 - 2020
U.S. Soft Drink Packaged Volume by Size and Type 2010 - 2020
U.S. Soft Drink Packaged Share by Size and Type 2010 - 2020
U.S. Soft Drink Packaged Growth by Size and Type 2011 - 2020
12. SOFT DRINK ADVERTISING EXPENDITURES
Advertising Expenditures of the Leading CSD Companies
- Overview
- Coca-Cola Company
- PepsiCo, Inc.
- Dr Pepper Snapple Group, Inc.
Advertising Expenditures of the Leading CSD Brands
Soft Drink Advertising by Medium

Exhibits
The Leading Soft Drink Companies Estimated Advertising Expenditures 2010 - 2015
The Leading Soft Drink Companies Share of Advertising Expenditures 2010 - 2015
The Leading Soft Drink Companies Change in Advertising Expenditures 2011 - 2015
The Leading Soft Drink Companies Advertising Cents Per Gallon 2010 - 2015
Coca-Cola Company Estimated Advertising Expenditures by Brand 2010 - 2015
Coca-Cola Company Share of Advertising Expenditures by Brand 2010 - 2015
Coca-Cola Company Change in Advertising Expenditures by Brand 2011 - 2015
PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2010 - 2015
PepsiCo, Inc. Share of Advertising Expenditures by Brand 2010 - 2015
PepsiCo, Inc. Change in Advertising Expenditures by Brand 2011 - 2015
Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2010 - 2015
Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2010 - 2015
Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2011 - 2015
The Top 20 Soft Drink Brands by Advertising Expenditures 2010 - 2015
U.S. Soft Drink Market Expenditures by Media 2010 - 2015
U.S. Soft Drink Market Share of Expenditures by Media 2010 - 2015
U.S. Soft Drink Market Change in Expenditures by Media 2011 - 2015
13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER
Adult Regular and Diet CSD Consumers
Adult Regular CSD Consumers
Adult Diet CSD Consumers

Exhibits
Demographics of the Regular CSD Consumer 2015
Demographics of the Diet CSD Consumer 2015
Demographics of the Coca-Cola Consumer 2015
Demographics of the Pepsi-Cola Consumer 2015
Demographics of the Dr Pepper Consumer 2015
Demographics of the Mountain Dew Consumer 2015
Demographics of the Store Brand CSD Consumer 2015
Demographics of the Diet Coke Consumer 2015
Demographics of the Coca-Cola Zero Consumer 2015
Demographics of the Diet Pepsi Consumer 2015
Demographics of the Diet Dr Pepper Consumer 2015
Demographics of the Diet Mountain Dew Consumer 2015
Appendix
A. U.S. Population by Region 1977 - 2015

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