Table of Contents
This brand new Packaged Facts report examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats, and nutraceutical treats. The report provides a broad overview of the market with a focus on future trends, including the importance of product safety, the encroachment of natural products in mass-market outlets, the impact of humanization on the treat market, and growth of functional and grain-free treat options. The report also provides extensive retail sales breakouts along with an examination of the competitive situation, quantifying marketer and brand shares across three product categories using IRI Multi Outlet data, and providing marketer share figures for the natural and specialty/gourmet supermarket channels using SPINSscan sales tracking data. Dozens of images of illustrate innovative pet treat and chew product while screenshots of websites provide marketing and retailing context. Packaged Facts proprietary survey data supplements trend discussions throughout the report and provides the backbone of the Consumer Patterns chapter, which also utilizes Experian Marketing Services Simmons survey data to highlight product and brand penetration levels. Overall, Pet Treats and Chews in the U.S. details past and projected retail sales, competitive, new product and retail trends, and trends in pet treat purchaser attitudes, demographics and brand preferences.
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