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Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

  • June 2015
  • -
  • Packaged Facts
  • -
  • 123 pages

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The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications for tomorrow s food retail marketers. From harnessing social media to initiating mobile payments to integrating digital loyalty platforms to gauging the related shift in consumer food retail engagement habits and preferences, the industry has its hands full in planning tomorrow grocery experience. Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media assesses how food retailers can best leverage these trends and many others to grow their businesses, with a focus on implications for the future. In this respect, from a demographic standpoint, the report focuses on generational differences by marital status and presence of children, household income and gender.

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