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Opportunities for PreK-12 Educational Materials in the Consumer Market 2015

  • June 2015
  • -
  • Simba Information
  • -
  • 106 pages

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Opportunities for PreK-12 Educational Materials in the Consumer Market 2015 from Simba Information provides an overview of the market for educational materials sold directly to consumers through retail and online channels, including the key segments: educational toys, workbooks and other printed publishing formats, digital content including e-books and apps, electronic learning aids, and edugaming—that make up the market that Simba Information projects will reach $3.58 billion in 2015, up 7.2% from 2014.

The report focuses on opportunities for publishers and providers of PreK-12 instructional materials who are considering adapting and developing products specifically for the consumer market, as well as the challenges these companies face they make the transition from school to consumers and the keys to success.

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ref:plp2015

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